PromiseShip Style Guide
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- Eunice Glenn
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2 Logo Options Primary - Color Primary with Tag - Color Black Black with Tag Reverse/White Reverse/White with Tag 2
3 Logo Use Guidelines Use the height of the P in PromiseShip to determine the width of space around the logo as one x unit. No content or objects should be placed within one x unit of any edge of the logo. X X The logo should never be smaller than.75 high Not Allowed: Do not re-type or re-draw the elements of the logo. Do not skew or slant the elements of the logo. Do not change the colors of the logo. 3
4 Color Pallette Pantone 1655 C0 M73 Y98 K0 R252 G76 B2 HTML #FC4C02 Pantone 213 C0 M92 Y18 K0 R227 G28 B121 HTML #E31C79 Pantone 382 C28 M0 Y100 K0 R196 G214 B0 HTML #C4D600 Pantone 292 C59 M11 Y0 K0 R105 G179 B231 HTML #69B3E7 Pantone 647 C96 M54 Y5 K27 R35 G97 B146 HTML # Logo File Type and Printing Options Each logo file provided has a specific use. When working on a piece that is going to be printed, it is best to use an EPS file. Use JPG or PNG files for web or digital media that will not be printed. For Color Printing Use: PromiseShip_CMYK.eps For Black and White Printing Use: PromiseShip_Black.eps PromiseShip_Reverse.eps For Web and Digital Media Use: PromiseShip_RGB.png PromiseShip_Reverse.png 4
5 PromiseShip Graphic Elements June 9, 2016 Address City, State Zip Dots Dear First Name, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Graphic elements that resemble bubbles or water droplets can be used on materials with a white background. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla This graphic file is called PromiseShip_blue dots.ai and is typically used at 50% opacity when professionally mollit anim id est laborum. PromiseShip Helping families be families printed and at 100% opacity when printed in-house. Sincerely, Title JAIMIE ANDERSON-HOYT, M.A., CFM Grant Development Director Examples of Dots Background 2110 Papillion Parkway Omaha, NE jaimie.anderson@promiseship.org main mobile 2110 Papillion Parkway, Omaha, NE PromiseShip.org Annual Report March 20, 2017 Address City, State Zip Dear First Name, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. PromiseShip Helping families be families Sincerely, Title 2110 Papillion Parkway, Omaha, NE PromiseShip.org The New Nebraska Families Collaborative 5
6 Typography Headline Museo Sans Rounded 700 Sub Headline Museo Sans Sans Rounded 500 Body Text Myriad Pro Regular Body Text Bold Myriad Pro Bold Alternate Headline Arial Bold Kerning/Tracking: 0 Alternate Sub Headline Arial Regular Alternate Body Text Verdana Regular Kerning/Tracking: -20 Alternate Body Text Bold Verdana Bold Kerning/Tracking: 0 Paper Stock Annual Report Cover - 100# Endurance gloss cover Inside Spreads - 100# Endurance gloss text 6
7 Voice Brand Archetypes Creator Caregiver Ruler Positioning Statement Every day we make families our priority. PromiseShip works tirelessly to provide innovative solutions that transform uncertainty into wellbeing. PromiseShip supports families through tough times that no one can truly understand. Helping them regain self-sufficiency and the strength to stay together. As a catalyst for positive change, PromiseShip relentlessly advocates in the best interest of those we serve helping families be families. Tagline PromiseShip helping families be families Brand Transition Phrase The phrase The New Nebraska Families Collaborative should be used in conjunction with the PromiseShip logo during brand transition from Nebraska Families Collaborative to PromiseShip. Brand Transition Logo Options: The New Nebraska Families Collaborative The New Nebraska Families Collaborative 7
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