Case Study: Gut Check App
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1 Case Study: Adam Keller User Experience Client: Janssen Pharmaceuticals Design & Direction Business Objective: To provide IBD and Crohn s Disease patients with a helpful tool that also collects patient-reported outcomes for use in redefining prescribing restrictions Solution: Mobile app for patients to record their disease symptoms, and track their progress over time using a data visualization dashboard adam@adamkeller.net
2 Promotion and Data Flow We first researched and established how the app Janssen analyists benefit from data via the Janssen Program distributed to Janssen reps Janssen partners with advocacy groups can collect data from HECOR patients, and be distributed to various outlets. Sales reps, advocacy SALES REPS ADVOCACY GROUPS groups and ad campains encourage doctors and patients to adopt the Reps get s on board Promotional campaigns are directed at s DIRECT MAIL, & APP STORE program. Data showing symptom progression is analyzed and reported by drug manufacturer to help update the product label. Reps and Opted-in s alerted of new user signup Doctors learn about patient related outcomes via the Doctor Doctors onboard their patients Promotional campaigns are directed at patients Advocacy groups (CCFA) evangelize the program DATABASE /Patient dialogue is fostered Patients download app and register PATIENTS Patients record and track patient related outcomes via the Patient Patients spread the word among themselves
3 User Flow We then established how PATIENT Downloads Patient App Is patient registered? NO YES Registration Login YES NO Was recent survey completed? Home Screen Usage Incentives Displayed different users would interact with the app. User Settings GI Health Tracker Bathroom Finder Helpful Tips Calendar We outlined the different Registers / Logs into Patient on Desktop Update User Settings Enter Tracker Data View Tracker Access Geolocation Services Tips Updated Regularly Access Native Calendar sections of the app, and how different actions were performed. User Settings Full Patient Take New Survey Vew Old Survey Login Info Personal Info Location Info Diagnosis Info Doctor Info IBD Treatment Color Scheme Notifications On/Off Cancel Account General Well- Being Abdominal Pain Bathroom Freq. Rectal Bleeding Current IBD Treatment Stool Details Food Choices Sleep Disturbance Physical Activity Photo Record Limited Mobile Find Bathroom Add/Rate Bathroom App Entry Chart via: - Native Program - Facebook - Twitter Notifications Appointments Events Registers / Logs Into on Desktop Single Patient Data Blind Group Data HIPAA Unique Patient Data and Blind Group Data WEB SERVER Office Uses Janssen ID to log into the HECOR on desktop HECOR Blinded Group Data In-office Patient and setup account and answer PRO survey on a tablet PATIENT HECOR
4 1.0 LOGIN 2.0 REGISTRATION 3.0 HOME SCREEN 4.0 SURVEYS 5.0 HEALTH TRACKER Content Map 1.1 Opening Splash Screen 2.1 Login Info 2.5 Doctor Info 3.1 How-To-Use Instruction Screen Tracker Landing Page General Well-Being Once we have identified all of the content and interactions in the app, we organize all of the screens into a content map. Different colors denote different types of pages No Connection Login Forgot Password Required Fields Incorrect Login Required Fields Incorrect New Password Sent Log Out Verification 2.2 Collection Statement Required Field Format Used PW Not Match Personal Info Info Required Location Info Info Required ZIP Format 2.6 IBD Treatments Nothing Selected Checkbox Confirm Cancel Registration Verification Registration Validation 2.9 Info Required Doctor Not Found Sent Fail To No Validation How-To-Use Instruction Screen How-To-Use Instruction Screen 3 Home Screen (First Visit) Home Screen (Normal) 3.4 Usage Tokens Description 3.5 View All Past Notifications 3.6 Update Color Scheme 3.7 Disclaimer Timeout Error Confirmation Surveys Landing Page 4.3 Past Survey Viewer 4.4 Incomplete Survey Incomplete Timeout Error Tracker Chart: Empty (Landscape) Tracker Chart: Active (Landscape) Tracker Chart: Detail Overlay (Landscape) Past Tracker Entry Summary New Tracker Entry Summary 5.4 New Entry Confirmation Abdominal Pain Bathroom Freq Rectal Bleeding Stool Details Sleep Disturbance Food Choices Physical Activity Current Treatments 2.4 Disclaimer Diagnosis Info Confirmation Nothing Selected Required Fields Confirm Checkbox Confirm Change Add Photo Allow Access to Photos?
5 NAV Side Navigation 4.1 (Second Page) Abdominal Pain Wireframes Wireframes are then created based on the Helpful Tips Survey Tracker Entry screens and interactions detailed in the sitemap and Home Mary Thompson : 10/20/2015 Mary Thompson 10/20/2015 user flows. Helpful Tips Survey: Initial Baseline Here is shown the app navigation, and how User Settings Are you able to do chores such as vacuuming or yard work? Feeling any the patient enters their Tokens Without any difficulty abdominal pain today? symptoms every day. Terms & Conditions With a little difficulty Wireframes can also Privacy Policy With some difficulty become interactive prototypes, so the app App Highlights With much difficulty NONE SEVERE functionality can be tested, evaluated and improved X Log Out Unable to do Cancel Save upon. Back Next Back Next
6 GUT CHECK PATIENT DASHBOARD PATIENT: MARTIN SMITH Welcome, Martin x You are here: Home > Health Tracker > Over Time Health Tracker: Entries Over Time Wireframes Health Tracker FEB 2015 After recording symptoms Over Time over time, the patient can Single Entry FEB view progress in a chart. Surveys Treatment Change: Remicade They can identify any foods, activity or treatment User Settings Using The Food Choice Physical Activity 5 FPO changes that may show a change in symptoms. The desktop dashboard shows more detail than can be displayed on the mobile device. Symptom Severity General Well Being Abdominal Pain Bathroom Frequency Rectal Bleeding Stool Consistancy Stool Urgency Sleep Disturbance Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa que.. Export Chart
7 Final Layouts Wireframes are then brought to life in layout and developed into the finished product. User testing can identify any usability problems, and further improvements can be implemented.
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