HARBORTOUCH STYLE GUIDE
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1 HARBORTOUCH STYLE GUIDE THE LOGO The Harbortouch logo was created for its simplicity and ease of use for all types of applications. It is essential that the logo is not altered in any way in order for our branding to remain consistent. Please review the guidelines carefully to ensure that the logo will be used correctly. If you require assistance or need verification of what is acceptable, please contact Sophie Kioulos at or LOGO GUIDELINES The logo is available in four color combinations: 1. Black and blue for white/very light grey/very light blue backgrounds 2. Blue and white for black/very dark blue backgrounds 3. Black and white (for solid printing on equipment, etc.) 4. Greyscale (for non-color printing) The Harbortouch logo is best displayed on white or black backgrounds and this should always be the first choice. It is acceptable to use a very light greyscale or light blue or dark blue background. Putting boxes around the logo is not acceptable. It must be displayed on a solid background. Below are acceptable background colors the logo can be placed on. POSITIONING AND SIZE CLEAR SPACE To ensure the logo is clear of any visual distraction including graphics and text, a minimum clear area (exclusion zone) has been developed. This distance is called clear space. A 1xA The minimum clear space must be the height of the text as illustrated. Wherever possible this amount of clear space should be increased. SIZING smallest reproduction of logo The logo may be scaled proportionately in size as large as desired. However, the logo should never be used smaller than 10mm in height as the text becomes illegible. HT1331_
2 ACCEPTABLE - COLOR *USE LOGO FOR *USE LOGO FOR DARK BACKGROUND LIGHT GREY BACKGROUND DARK BLUE BACKGROUND LIGHT BLUE BACKGROUND ACCEPTABLE - B/W GREYSCALE LOGO BLACK & WHITE LOGO 2
3 UNACCEPTABLE USAGE The following are unacceptable when using the Harbortouch logo: 1. Do not put boxes behind the logo. It must be displayed on a solid background. 2. Do not put outlines or shadows around the text or lighthouse icon. 3. Do not change the color or the lighthouse within the icon. 4. Do not separate the text from the icon in any way. 5. Do not put the logo on other color backgrounds without permission from the Harbortouch Marketing Department. EXAMPLES OF UNACCEPTABLE LOGO PLACEMENT 3
4 LOGO COLORS RGB G: 174 B: 239 CMYK C:100 K:0 BLACK: C:0 K:100 PANTONE PMS COATED: PANTONE PROCESS CYAN C UNCOATED: PANTONE PROCESS CYAN U HEX #00aeff GREYSCALE GREY FOR : K: 50 GREY FOR : C:0 K:20 BLACK AND WHITE 100% BLACK 4
5 TYPOGRAPHY To ensure a consistent appearance of communications, the management of typography is essential and must be uniform. Harbortouch uses two typefaces for internal and external communications. The correct usage of these typefaces and sizes are listed below. Lato is the primary font for printed and PDF publications. Roboto may be used for headings and sub headings. Follow these guidelines when laying out type: Use justified text when possible for body copy Do not use drop caps Ensure strong contrasts when using colored type or type on colored backgrounds Italics should be used sparingly and reserved only for special emphasis Do not use extreme kerning or leading Do not angle or rotate text SAMPLE TEXT Revolutionize Your Business for FREE Save Time and Money With Harbortouch POS Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Heading pt. Roboto Regular Sub-heading pt. Roboto Light Body Copy 9 pt. Lato Regular Justified COLOR PALETTE 100% Black C: 100 C: 40 C: 100 M: 20 K: 20 K: 50 M: 60 Y: 100 G: 174 B: 239 R: 145 G: 216 B: 247 G: 152 B: 218 R: 210 G: 211 B: 213 R: 169 G: 171 B: 174 R: 245 G: 134 B: 52 5
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