Visual Identity Guideline
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1 Visual Identity Guideline
2 Primary Logo logomark Wordmark Logo Overview The MSBSD logo consists of a logomark seal that sits alongside or on top of a wordmark. These elements have been carefully designed to work together as a whole. Do not redraw the logomark, typeset a new wordmark or alter the logo in any way except to scale it proportionally. We have developed a library of logo artwork to account for various types of media and color spaces. The logomark may be used without the wordmark for large scale communications like signage or for small-scale communications like favicons. The wordmark may also be used without the logomark but must be in association with the complete brandmark in any collateral. Brandmark Logomark seal Wordmark Wordmark seal Brandmark Horizontal Brandmark Stacked Slogan Icon tagline
3 Primary Logo Color Palette Brand Color Palette Pantone 286 U True Black Cool Gray CMYK 90/75/1/0 RGB 46/86/165 HEX 2e56a5 CMYK 75/68/67/90 CMYK 0/0/0/70 RGB 109/110/113 HEX 6d6e71
4 Horizontal Logo Orientation clear space Logo Usage To ensure that the MSBSD logo is clearly visible in all communications, surround it with sufficient clear space an area free of type, graphics and other elements that might cause visual clutter. The clear space proportions displayed here represent the minimum clear space area around the logo. More space is recommended to underscore its prominent position within the visual identity hierarchy, especially its role as the anchor of a layout. Only use the minimum clear space dimensions when a piece of communication has severely limited space. clear space Minimum sizes for Horizontal Logo Do not scale the regular logo smaller than 0.75 high in print or 60px high for screen communications px Minimum sizes for Vertical Logo Do not scale the regular logo smaller than 1 high in print or 80px high for screen communications px
5 Logo Usage contd. Do use a background that provides significant contrast and clarity Do apply on an empty space on a photo Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Do provide proper amount of clear space between the logo and any body text Do use the logomark or wordmark in association with the complete brandmark
6 Logo Usage contd. Do not apply a drop shadow Do not apply a colored frame or a complex pattern to the logo Do not apply a color that differs from this guide Do not re-layout the lockup of the brandmark Do not alter, skew or transform the logo Do not apply a glow Do not frame the logo Do not apply on a busy photo Do not apply on a low contrasting background
7 Horizontal Logo Orientation mountain logo tab treeline logo tab Graphic Elements The MSBSD brand also utilizes graphic elements that can be used in multiple white paper formats (identity system) and other collaterals. This consists of Logo tabs, a Logo banner, tagline, slogan icon, a mountain footer motif and a treeline motif. These graphic elements are designed to compliment the MSBSD brand and must always be used in conjunction with the brandmark. logo banner Slogan icon tagline mountain footer motif treeline footer motif
8 Logo and Communications Typography Bebas Neue Typography Bebas Neue and Nobel are the principal typeface family used in the MSBSD wordmark. These typefaces must only be used within the wordmark and not to be used in word processing. Gill Sans is the recommended typeface to be used in all MSBSD communications. For word processing, or searchable text in online applications, use Verdana. Primary Font Family Gill Sans SemiBold Nobel Regular Matanuska-Susitna Borough School District The mission of MSBSD is Preparing All Students for Success and we accomplish our goals by operating under three primary ideals: innovation, choice, and customer service! Gill Sans SemiBold AaBbCc abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ Gill Sans Regular AaBbCc abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ Gill Sans Regular Other Font Alternative Thirsty Script Verdana Regular AaBbCc abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ
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