BUSINESS BUSINESS BUSINESS MEDIA KIT BUSINESS. The Lincoln. Journal. The Lincoln. Journal COVER STORY. Bison Inc. s. The Lincoln. Journal COVER STORY

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1 2012 MEDIA KIT February 15, 2012 Vol. 15 No. 4 $2.00 Vol. 15 No. 5 $2.00 March 1, 2012 COVER STORY COVER STORY Bison Inc. s Elmer Wessel & Nick Cusick Airgas Doug Keitges Page 5 Page 5 February 1, 2012 Vol. 15 No. 3 $2.00 COVER STORY Speedway Motors Clay Smith Page 5 Business, published twice a month, is celebrating its 15th year of bringing in-depth business coverage to our more than 7,000 readers in the Lincoln metro area. Our advertisers reach CEOs, government officials, managers, entrepreneurs and support staff in a way no other area print media can. Monthly mini-sections as well as many specials and focus sections throughout the year provide unique advertising opportunities. The LBJ is available to readers by subscription. It can also be purchased at our business office in Omaha, and at A Novel Idea Bookstore, in downtown Lincoln. A target of 50/50 editorial-to-advertising ratio in every issue guarantees that your advertisements are surrounded by quality editorial content, resulting in high visibility and readership of your messages. Our readers look to the LBJ for information about products and services that will help them both professionally and personally.

2 ADVERTISING RATES/DIMENSIONS Advertising Rates (Add 20% of listed rate for color) OPEN 6x-11x 12x Advertising sizes Full / / / / / / Full Advertising Dimensions (Width listed first) x12.5 Advertising sizes 2/ x8.25 1/ x x x12.5 1/ x x x8 1/ x x4 5 x6 2.5 x12.5 1/ x x x4 2.5 x8 1/12 5 x2 2.5 x4

3 ADVERTISING SIZE CHART INSERTS Inserts are scheduled through your LBJ Advertising Representative by the space deadline. A sample of the insert must be presented to MBJ Publications exactly as they will appear in the paper by the space deadline. If you are using inserts that were part of a direct mail campaign, the bulk mail stamp must be crossed out. We will gladly do this for you at an additional cost of $100. MBJ Publications reserves the right to refuse inserts that are considered inappropriate, inconsistent with our policies or containing outside advertisements. Insert prices are based on a standard 8.5 x 11 single sheet. Any size other than 8.5 x 11 will be figured based on price per square inch. Maximum size is 10.5 x 13. Please send a sample insert for complete quote. Frequency Price Per Thousand 1x-5x $125 6x-11x $115 Space deadline is 8 working days prior to deadline. Payment and materials deadline is the Friday prior to publication. 12x-25x $100

4 ADVERTISING DESIGN SPECS CHECKLIST file in is PDF (Adobe Portable Document Format) Display ad sizes (width listed first) Ad Size Full Page Two Thirds Half One Third One Quarter One Sixth One Twelfth MBJ Publications uses web offset printing, process CMYK according to SWOP (Specifications for Web Offset Publications) standards. MBJ uses the following Macintosh Software: Adobe Acrobat 9, Adobe Photoshop CS5 Adobe InDesign CS5, Adobe Illustrator CS5 MBJ does not accept Quark, Microsoft Publisher or Powerpoint files. Publications deadline. Ad Dimensions are correct size All Images and Text are grayscale or CMYK process Ad is at least 220 dpi All fonts are embedded or converted to outlines Format is PDF, TIFF, EPS, JPG or Photoshop PSD Inches x x x x x x x x x x 4 5 x x x x x x 8 5 x x 4 Ad is not set to four color black. Instead, all blacks are comprised of the following values: C=0 M=0 Y=0 K=100 FILE FORMATS All images should be furnished in PDF, TIFF, EPS, JPG or Photoshop PSD. If sending files other than PDF please attach images used and fonts or names. If you are using Microsoft Word we will be recreating your ad to our specifications. PDF (Portable Document Format) When creating a PDF be sure to use the Press Optimized job option and embed all fonts. Registration marks and crop marks are also needed. No Bleeds Changes cannot be made to PDF files compatible with Acrobat 3 or 4. Files that do not contain embedded fonts may be rasterized (converted to bitmap) to prevent output errors. Security settings should not be used EPS (Encapsulated PostScript) When possible, convert type to a graphic (vector objects) Avoid nested EPS files. EPS files and TIFF s embedded inside other EPS files can cause output errors. TIFF (Tagged Image File Format) LZW compression should not be used on TIFF files - save as Mac. PSD (Photoshop Document) Resolution should be 220 dpi Flattened image Color mode is CMYK RESOLUTION Files submitted must be high resolution. Low resolution files are not acceptable for reproduction. Line Screen or Frequency: 100 lpi Dots per inch or Resolution: 220 dpi Color and grayscale scans should be scanned at 600 dpi. Line art should be scanned at dpi. DIMENSIONS Advertising that does not conform exactly to the mechanical requirements may be enlarged, reduced or floated at the discretion of the production department COLOR Set all images to grayscale or CMYK process if color is intended. If your ad is sent in RGB it will be converted to CMYK. All Spot colors will be converted to CMYK. Color fidelity cannot be guaranteed for any art requiring conversion to CMYK during prepress. TOTAL INK DENSITY images or solid color builds should not exceed 220% Four color black is not accepted TONE REPRODUCTION Prepare materials to compensate for a 30% dot gain Unsharp masking techniques should be increased to compensate for softening experienced with newsprint. TYPOGRAPHY For clarity and readability it is recommended that you use black type sized at 9 points or larger. PostScript Type I fonts are recommended Embed all fonts or send them with your file if you want a specific font. Reverse Type To make sure your reverse type is readable, avoid using type that is smaller than 10 points. Sans serif and bold typefaces are the best. Color Type Color type using two or more overprinting inks should be no less than 14 point. Serif type is not recommended. Color should have contrast between the text and newsprint background. (Yellow type would be difficult to read) In rare cases exact font matching cannot be guaranteed. SENDING DIGITAL FILES VIA INTERNET Send all advertisements and or artwork to your advertising representative Attach clients name or initials to file name in message area list size of ad, color status and the date of publication

5 2012 EDITORIAL CALENDAR January 1 Financial & Tax Planning 1 Printing & Graphics Deadline: 12/16, to press: 12/22 15 Business Annual/Preview 15 Technology Deadline: 1/4, to press: 1/9 February 1 Downtown Lincoln 1 Valentine s Gift Guide Deadline: 1/25, to press: 1/30 15 Business Succession & Transitions 15 Work Related Injuries Deadline: 2/8, to press: 2/13 March 1 Construction and the Environment 1 Continue Your Education Deadline: 2/22, to press: 2/27 15 Insurance 15 Home Trends Deadline: 3/7, to press: 3/12 April 1 Real Estate 1 Hotels & Tourism 1 Nebraska Safety Council Spring Conference &Trade Show Deadline: 3/21, to press: 3/26 15 Company Picnics/Outings 15 Safety & Health Summit (from MBJ) 15 Junior Acheivement Deadline: 4/4, to press: 4/9 May 1 Employment & Staffing 1 Industry & the Environment Deadline: 4/18, to press: 4/23 15 Weddings 15 Choose a Mortgage Company Deadline: 5/9, to press: 5/14 June 1 Office Technology/Comp. Training 1 Building an Insurance Benefits Package Deadline: 5/22, to press: 5/25 15 Accounting 15 Health & Wellness Deadline: 6/6, to press: 6/11 July 1 Legal Profession 1 Small Business Deadline: 6/20, to press: 6/25 15 Architecture 15 Retirement & Senior Issues Deadline: 7/4, to press: 7/9 August 1 Employee Benefits 1 Business Appearance: Interior & Exterior Deadline: 7/25, to press: 7/30 15 Banking 15 Office Services Guide Deadline: 8/8, to press: 8/13 September 1 Transportation, Distribution & Warehousing 1 Event Planners / Trade Shows Deadline: 8/22, to press: 8/27 15 Going Green 15 Technology Deadline: 9/5, to press: 9/10 October 1 Buy/Sell Your Home 1 Holiday Office Parties Deadline: 9/19, to press: 9/24 15 Blueprints: What s Planned for Lincoln 15 Corporate Security Deadline: 10/10, to press: 10/15 November 1 Plan for Retirement 1 HR Management Deadline: 10/24, to press: 10/29 15 Health & Wellness 15 Executive Gift Guide Deadline: 11/7, to press: 11/12 December 1 Engineering 1 Marketing / Advertising / Promotions Deadline: 11/21, to press: 11/26 15 Commercial/Retail Space 15 Entrepreneurial Success Deadline: 12/5, to press: 12/10

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