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1 MEDIA KIT 2019 PRINT DIGITAL ld hiild Ch Baltimore sc Baltimore schild ChildBaltimore sc Serving Baltimore City, N. Anne Arundel, Baltimore, Carroll, Harford, and Howard Counties Serving Baltimore reschild.com September 201 Baltimo s torie irec sd Art s Helping Kids Manage Pain Carroll, Harford, and Howard Work It Out FIRST ANNU AL Teachers of the Year Winners IT S THE PARTY FOCUS! Counties hild magazine April 201 May 201 magazine SPORTS DIRECTORY SEE PAGES 26-2 How Healthy Are Our Kids? Moms: Don t Take It All On! Leap City, N. Anne Arundel, Baltimore, Skateboarding s Cool Moves Ny jari McNeil from Franklin High School is No. 2 in Nation Making Our Schools Safer A Diagnosis IntoSharing With Your Kids SchTheooNewl Readers CHOICE FINALIST FINALI Digital Divide PAGES ,000 34,776 READERS 3.5 pass-along rate WEBSITE PAGE VIEWS 42,000 magazine E-NEWS SUBSCRIBERS 34 & FEMALE AVERAGE READER General Excellence Overall Writing Calendar of Events Family Matters Family Fun Column 12,726 COPIES over 300 newsstand locations.com 4,759 FACEBOOK FOLLOWERS Special Section Personal Essay Best of Bloggers Calendar of Events Q&A Interview p f Cronhill Drive, Suite A Best of Bloggers Single Page Design Department Design
2 2019 EDITORIAL CALENDAR PUB DATE THEME/DIRECTORY SPECIAL ADVERTISING SECTION SALES DEADLINE CAMERA READY ADS DUE JANUARY Camps Directories: Overnight Camps, Holiday & Spring Break Camp Guide School Open Houses December 12 December 14 FEBRUARY Camps and Summer Programs Valentine s Day Directories: Camps and Summer Programs, Open House Dates Camp Fair February School Open Houses Camps January 16 January 1 MARCH Youth Arts Family Entertainment Education & Camp St. Patrick s Day Directories: Camp February 13 February 15 APRIL Easter Events Health & Fitness/Sports Directories: Sports, Camp Camps Dentists/Orthodontists March 13 March 15 MAY Moms of the Year Kids Parties Entertainers & Venues Directories: Party April 10 April 12 JUNE Summer Fun with Expanded Calendar Father s Day (Fathers of the Year) Pregnancy Guide Directories: Pregnancy Guide OB/GYN & Pediatrics May 15 May 17 JULY Best for Families/Readers Choice Special Needs Preschool Directories: Special Needs Special Needs June 12 June 14 AUGUST Teachers of the Year Back-to-School Kid s Eat Free Tweens & Teens Preschool Directories: Open House Dates, Back-to-School Guide, Medical, Aftercare Medical Care July 10 July 12 SEPTEMBER Education The Arts Dance Theatre Directories: Arts, Open House Dates, Education Guide August 14 August 16 p f OCTOBER SPECIAL EDITION OCTOBER NOVEMBER BMore Inclusive, A Stand-alone Resource Guide for Families of Children with Special Needs Private Schools Fall Festivals Expanded Calendar, Orthodontists Directories: Private School, Special Needs Education Fair October 13, 2019 Preschool and Child Care Santa Sightings Directories: Open House Dates Special Needs Arts & Education August 2 August 30 September 11 September 13 Preschool October 16 October 1 DECEMBER Holiday Happenings Camps Mental Health Directories: Camp, Holiday & Spring Break Camp Guide, Holiday Gift Guide November 13 November 15 All themes subject to change. REV Summer 2019 B A L T I M O R E S C H I & L D Camps Programs FAIR Saturday, February 23, 2019 Sunday, October 13, 2019
3 AUDIENCE AND DEMOGRAPHICS Each issue of Baltimore schild focuses on different topics that Baltimore parents need or want information on. CARROLL HOWARD BALTIMORE ANNE ARUNDEL HARFORD BALTIMORE CITY 147,000 34,776 $7,000 42,000 p f READERS 3.5 pass-along rage PAGE VIEWS on each month INCOME for median family COPIES printed each month 7% are college educated 9% are between the ages of 25 and 54 76% are the primary household shopper 95% USE ADVERTISING to make purchasing decisions the average reader is female and 34 REV 10121
4 DIGITAL ADVERTISING STATS p f Website Statistics (Monthly Average) Visits 14,694 Page views 34,776 Avg. time 2:05 Pages/Visit 2.35 Monthly E-Letter Subscribers 12,726 Open Rate 9.1% Click Through Rate 4.9% Scheduled for fi rst & third Wednesday each month Social Media Followers facebook.com/baltimoreschild 4,759 twitter.com/baltimoreschild 1,516 pinterest.com/baltimoreschild 527 instagram.com/baltimoreschild 536 Web Ad Statistics (Monthly Average) Banner Impressions 24,000 Clicks 42 Click Through Rate 0.17% Tile Impressions 24,000 Clicks 37 Click Through Rate 0.15% Jumbo Tile Impressions 24,000 Clicks 27 Click Through Rate 0.11% Monthly E-Blast Subscribers 12,731 Open Rate 7.9% Click Through Rate 1.2% facebook.com/baltimoreschild eblast enewsletter REV 10121
5 ADVERTISING SPECIFICATIONS Print AD PREPARATION All ads must be made with 100% Black, no rich Blacks. If color, ads must be CMYK with Black at 100%. Ink density should be 240 maximum. All ads must have a border around them. AD SUBMISSION Digital files only, no film or prints accepted. Submitted files must be compatible with Macintosh OS. No Windows or Publisher documents will be accepted. We accept the following: Adobe PDF PREFERRED. All fonts embedded. 100% Black or CMYK process with Black 100%. High Resolution/Press Quality optimized. Adobe InDesign CS 2015 or earlier. All linked files and fonts. Adobe Illustrator CS 201 or earlier. 300dpi/CMYK, fonts converted to outlines. Adobe Photoshop CS 201 or earlier saved as psd file. 300dpi/CMYK or Grayscale. Any image saved as a Halftone should be 300 dpi and the input level changed to 240 (default in Photoshop is 255). Please check your darkest areas using the navigator/information levels in Photoshop. This will prevent the ink gain on the presses from spreading too much. No spot colors. All Blacks must be 100% black. UNACCEPTABLE FORMATS. We will not accept ads in Microsoft Word or Publisher. If you are submitting text to be typeset by Baltimore s Child, all images should be sent separately, not embedded in the Word file. Any fonts supplied by an advertiser on a PC must accept a substitute font. p f Online SPECIFICATIONS FOR DIRECTORY LOGOS Directory Logos will appear above the advertiser s business name in the appropriate directories. Logos should be JPG or GIF files measuring 75 pixels high. Width will be proportional (400 pixels max). Baltimore s Child can resize logos that are sent in a PDF, GIF or JPG file, if necessary. BANNER ADS ON BALTIMORESCHILD.COM Banner Ads should measure 330 pixels wide by 75 pixels high Format: GIF or Animated GIF SPECIFICATIONS FOR TILE ADS ON BALTIMORESCHILD.COM Size: Tile ads should measure 150 pixels X 150 pixels Format: GIF or Animated GIF file SPECIFICATIONS FOR SPONSORSHIP AD IN BALTIMORE S CHILD E-NEWS Size: 600 pixels wide by 90 pixels high Format: JPG or GIF SPECIFICATIONS FOR BALTIMORE S CHILD E-BLAST Size: 600 pixels wide x 1115 pixels high Format: JPG, GIF or HTML REV 10121
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