Lafayette College Technology Clinic An Analysis of Communications at Lafayette College

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1 Lafayette College Technology Clinic An Analysis of Communications at Lafayette College -Midyear Report Spring 2018-

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4 4 1. Meet The Team Charge Clients Project Significance Focus Understanding Personas Current Communications Methodology Understanding Content Suggestions Future Work Acknowledgements Appendices References. 56

5 5 Meet the Team

6 6

7 Charge 7

8 . 8

9 Clients 9

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11 Clients 11 Lafayette College Communications Division: Lafayette College Office Of Development: Lafayette College Office Of Admissions:

12 Clients 12

13 13 Project Significance

14 Why Does This Matter? 14

15 Project Significance 15

16 16 Focus (Goals / What We Are Thinking About)

17 Focus 17

18 Focus 18 Personas Content Mode Of Destribution

19 19 Understanding Personas

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21 21 Current Communications

22 22 Introduction: Students:

23 Current Communications 23 Alumni:

24 Current Communications 24

25 Methodology 25

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27 Methodology 27 Interviews:

28 Methodology 28

29 Methodology 29

30 Methodology 30 Institutional Review: Student Survey:

31 31 Understanding Content

32 NUMBER OF RESPONDENTS I Predominantly Learn about On Campus Events Through Figure 1. Survey responses about which method of communication students predominantly use to learn about on-campus events.

NUMBER OF RESPONDENTS Understanding Content 33 450 The Frequency At Which I Visit Lafayette Email 426 400 350 300 250 200 150 100 50 0 1 3

33 NUMBER OF RESPONDENTS Understanding Content The Frequency At Which I Visit Lafayette Never Monthly Weekly Daily 17 Figure 2. Survey results depicting the frequency with which respondents access their Lafayette accounts.

34 NUMBER OF RESPONDENTS Understanding Content 34 The Frequency At Which I Visit Lafsync Never Monthly Weekly Daily 75 7 Figure 3. Survey results depicting the frequency with which respondents access LafSync.

Understanding Content 35 400 The Frequency

300 250 The Frequency At Which I Visit My.

35 Understanding Content The Frequency At Which I Visit Moodle Never Monthly Weekly Daily Figure 4. Survey results depicting the frequency with which respondents access Moodle The Frequency At Which I Visit My.lafayette.edu Never Monthly Weekly Daily Figure 5. Survey results depicting the frequency with which respondents access My.Lafayette.edu

Understanding Content 36 The email announcements I receive are

36 Understanding Content 36 The announcements I receive are relevant to me. Strongly Disagree 25 Disagree 100 Neutral 213 Agree 91 Strongly Agree Figure 6. Survey responses indicating how relevant respondents feel announcements are to them.

37 Understanding Content 37 I Would Prefer To Receive Information About All Lafayette Events In a bulk once a week. In a bulk twice a week In a bulk three times a week. In a bulk everyday. 80 One separate for each event. Figure 7. Survey responses about participants preferences for announcement format.

NUMBEROF RESPONDANTS Understanding Content 38 I Can Determine

200 180 160 140 120 100 80 60 40 20 0 89 Strongly Agree 174

Survey responses regarding whether or not participants feel

Disagree 17 Neutral 109 Agree 229 Strongly Agree 89 0 50 100

38 NUMBEROF RESPONDANTS Understanding Content 38 I Can Determine Whether Or Not An Is Relevant To Me Without Opening It Strongly Agree Agree Neutral Disagree Strongly Disagree Figure 8. Survey responses regarding whether or not participants feel they can determine the relevancy of an to them without opening it. I Am Well-informed About Campus Events Strongly Disagree 3 Disagree 17 Neutral 109 Agree 229 Strongly Agree Figure 9. Survey responses regarding how well-informed participants feel they are about on campus events.

39 NUMBER OF RESPONDENTS Understanding Content Figure 10. Survey responses regarding how well-informed participants feel they are about on campus events.

40 Suggestions 40

41 Suggestions 41 Calendar Of Events:. Installments and Stall Talks:

42 Suggestions 42 Podcasts:

43 Suggestions 43 Lafsync: Google:

44 Suggestions 44 Student App: Choosing Platforms:

45 45 Future Work: Summer Reunion and Fall 2018

46 46 Reunion: Fall 2018:

47 Acknowledgements 47

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49 Acknowledgments 49

50 Appendix 50

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52 1.) 52

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160 140 120 133 138 123 100 80 60 40 20 0 40 11 2 100% 80% 60% 40% 20% 0%

54 NUMBER OF RESPONDENTS 54 Of these announcements that are relevant to me, I participate in % of events % 80% 60% 40% 20% 0% Figure 11. Survey results regarding respondent s estimates of how often they attend the corresponding events to relevant announcements to them.

NUMBER OF RESPONDENTS NUMBER OF RESPONDENTS 55 250 200 The Frequency At Which I Visit My Mailbox 199 184 150 100 50 29

Survey results regarding the frequency with which respondents visit their Farinon mailbox.

55 NUMBER OF RESPONDENTS NUMBER OF RESPONDENTS The Frequency At Which I Visit My Mailbox Never Monthly Weekly Daily Figure 12. Survey results regarding the frequency with which respondents visit their Farinon mailbox. The Frequency At Which I Visit Online Calendar of Events Never Monthly Weekly Daily 16 Figure 13. Survey results depicting the frequency that respondents access the Online Calendar of Events.

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SFU OFFICIAL APP: SURVEY FINDINGS AND RECOMMENDATIONS BUS 345 YUPIN YANG SPRING 2016

LOEWE SANDY JASON SFU OFFICIAL APP: SURVEY FINDINGS AND RECOMMENDATIONS BUS 345 YUPIN YANG SPRING 2016 DECISION OBJECTIVES: APP DESIGN: How to improve user interface/user-friendliness What functions to