Lunch and Learn: 7 Ways to Drive Results With Your Website, Print, and Marketing

Transcription

1 Lunch and Learn: 7 Ways to Drive Results With Your Website, Print, and Marketing

2 Today s Speakers Mark Leggio President The Jackson Group Allen Hammer Business Development Mgr Delivra Kevin Kennedy VP Marketing & Professional Services Marketpath

3 WIIFM WHY are we HERE?

4 The IMPORTANCE of MARKETING Marketing

5 The IMPORTANCE of WEB MARKETING Website Marketing

6 Print Marketing Meet Jackson (Group) The IMPORTANCE of PRINT MARKETING

7 Print Marketing Papa This is what I think about and Websites The IMPORTANCE of PRINT MARKETING

8 Importance of Print WE ARE ACROSS THE STREET AND AROUND THE WORLD. Local Communications Provider with the Major resources of rrd. Sheet Fed with UV Digital Direct Mail Fulfillment Large Format Data Management - Delivra OUR GLOBAL CAPABILITIES ALLOW US TO WORK WITH YOU WHEREVER YOU ARE. 5 continents, 34 countries, 12 different time zones. Print is Everywhere!

9 7 WAYS to Drive Results With Your Website, Print, and Marketing

10 #1: Have a Goal 1. Have a Goal!

11 What a Goal Does Shapes Content and Design Determines Your Call to Action Determines the Audience (or Segment) Who? First time donors What? An educational infographic that reminds them how important their donation has been to solving a problem in your cause sector. Where? Send recipients to a blog post or a video that elaborates on the information in the infographic. When? Within a week of their donation. Why? Demonstrate a donors value to your mission and motivate them to reengage with your organization.

12 What Are Your Goals?

13 What Are Your Goals? Budget? What are you wanting to Accomplish? Who are you Targeting? Are you using Data to Drive Print? Time! Involve us Early

14 #2: Brand It 2. Keep Branding Consistent!

15 #2: Brand It Communication today involves many audiences customers, consumers, employees, prospects, and investors. It takes place in more ways than ever before social, , text, video, web, print and more. Communications must be synchronized over a complex maze of communication channels and everything must work together. Does the inbox connect with the mailbox? Does the in-store signage match the website? Does the brochure or package advance the brand? Does the direct mail piece sync with the mobile message?

16 #2: Brand It Print is Tangible, Take Advantage of it! Paper, Ink Configuration (color) Coatings, Special Processes and Embellishments are part of your Brand. Delivery Packaging / Mailing Different Printing Processes and Multiple Printers

17 #2: Brand It Voice Images Color Text Your site and communication become the face and voice of your company.

18 #2: Brand It BEFORE AFTER

19 #2: Brand It

20 #2: Brand It

21 3. Provide Valuable Content

22 #3: Valuable Content Organizational Goals for B2B Content Marketing Top Priorities for B2C Content Creators

23 #3: Valuable Content

24 #3: Valuable Content

25 #3: Valuable Content Using Data + Technology to Create Valuable Print Content Incorporate QR Codes and Augmented Reality to link your printed piece to video, interactive materials, web and social medial sites. Utilize your CRM, Company databases and other relevant information to drive targeted messages. Use print in conjunction with and your website to gather needed information, engage in conversation and grow your database. Understand your data, make sure its accurate and clean We can help! If data is driving the print Talk data up front

26 #3: Valuable Content Think in SERIES, not BLASTS Avoid Blasting All Participants. Engage in a Conversation

27 #3: Valuable Content

28 #4: Make it Personal 4. Make it Personal

29 #4: Make it Personal Getting Into the Inbox Avoiding the Trash Getting Opened Creating a 1:1 Conversation Getting Engagement

30 #4: Make it Personal

31 Personalization Matters! #4: Make it Personal

32 Personalization Matters! #4: Make it Personal

33 #5: Be Visible 5. Be Visible

34 #5: Be Visible Be Large Format

35 #5: Be Visible Optimize your website to encourage sign ups Above the fold Every page Options when taking other actions

36 #5: Be Visible Worldwide, we conduct 100,000,000,000 searches per month in Google FACT: Google is the new Yellow Pages

37 #5: Be Visible

38 #6: Multi-channel 6. Multi-channel

39 #6: Multi-channel Mobile Print SEO Advertising & PR Website Blogging Video Make Your Site Your Marketing Hub Social Media

40 #6: Multi-channel Saves Money Maximizes Visibility Enhances Brand Perception Saves Time Better Customer Experience

41 #6: Multi-channel

42 Every communication from an electronic message to a delivered package is a critical touch point that reflects on a company s brand and reputation. #6: Multi-channel

43 #6: Multi-channel Work Smart- Create Content Once and Cross Post to Many Vehicles Put in automation flow that starts with a website submit form, transitions into an campaign and spits out a CSV integrated with THE JACKSON GROUP Utilize Your Existing Audience to Promote Other Means to Engage

44 #6: Multi-channel Wanted 5,000 new subscribers Developed an adaptation of Text 2 Subscribe (Text 2 Win) at NFL Camp pop-up stores After the first day of the contest, the contest was promoted on the NFL s official team Facebook pages. Within 24 hours of posting, MainGate gained over 5,000 subscribers A total of 31,997 new subscribers were added as a result of this text-to-win promotion, with an overall subscriber increase of 8% across the board

45 Drive Subscribers Towards Your Goal! #6: Multi-channel

46 #7: Measure Your Success 7. Measure Your Success

47 #7: Measure Success

48 #7: Measure Success

49 #7: Measure Success QBR s What is your ROI? Post Project Reviews

50 Closing Closing

51 Questions? Mark Leggio President The Jackson Group Allen Hammer Sr. Business Development Mgr Delivra Kevin Kennedy VP Marketing & Professional Services Marketpath

52 Thank You