YOU'VE GOT MAIL! 5 Key Steps to Improving Your Campaigns for Better Hires

Transcription

1 YOU'VE GOT MAIL! 5 Key Steps to Improving Your Campaigns for Better Hires A Research ebook by: 2016 icims, Inc. All rights reserved.

2 The Job Market is Changing 83% of recruiters report the power has shifted away from where it has been for years, the employer, and toward the candidate.1 Although great for job seekers, lowering unemployment rates means stiffer competition between employers to find top talent. The power is with the job seeker. In order to stay competitive, recruiters need to shake it up. It s time to embrace the idea that recruitment is like marketing. Powerful Candidate Relationship Management (CRM) tools allow recruiters to build branded, personalized campaigns and communicate with their passive candidates with ease and efficiency. s are a huge part of this new tactic. Keep the following tips in mind before you hit send and see better engagement and better hires in no time. 1 Human Resources Online 2016 icims, Inc. All rights reserved. 2

3 Consider All Elements of Content Think of each as a conversation. The goal is to strengthen the relationship between company and candidate, so pay attention to what you re presenting to the recipient. Analyze... PICTURES PREVIEW BODY TEXT SALUTATIONS BRANDING VIDEO Make sure everything is in tip-top shape before hitting send with icims Connect, our premier candidate relationship management tool. As part of the icims Talent Acquisition Suite, Connect allows users to better engage with passive candidates, and boasts industry leading communications features. An in-platform preview function allows users to double check the accuracy of variables before hitting send. Don t forget to check for typos! icims Connect makes it easy to catch any mistakes with a built-in grammar and spelling checker icims, Inc. All rights reserved. 3

4 Get Personal Writing s without doing research on the prospect is your one way ticket to the spam folder. Prove to the candidate you care by making sure they receive content they are interested in. Whether you are sending the same to 1,000 people or writing to just one, the recipient should feel like it was meant for them. Personalized s have a 29% greater open rate and 41% higher click rate. 2 Open Rate: How many delivered campaigns were opened by subscribers? Click Rate: How many delivered campaigns registered at least one click within the ? icims Connect Portals have you covered. Once a candidate signs up, they are immediately prompted to select what kind of information they are looking for. From there, you can tailor recipient lists based on interest and make sure your prospects are getting the content they care about. 2 Experian Marketing Services 2016 icims, Inc. All rights reserved. 4

5 Employ a Strong Call-to-Action Simply put, you want your recipients to do something. Whether it be attend a recruiting event or send in an application, the ultimate success of your is the prospect following through with your request. Make that request obvious! Write a strong call to action to prompt your recipient. Things to consider Track the impact of your Call-to-Action buttons by analyzing the click-through rate metric in icims Connect. This data is available to campaign users through the reporting dashboard. Click Here Offer something for free: an article, ebook, event ticket... Provide specific instructions and make it clear that the recipient is supposed to click the link or button Subtly imply urgency by including a time limit on offers 2016 icims, Inc. All rights reserved. 5

6 Pay Attention to Time of Day Think about your audience. Are they... College Students? Doctors? Hourly Workers? Traditional 9 5s? If you are sending blasts to these groups at the same time of day, you are likely to see highly variable results. s reach their best results in the first hour of delivery. -50%...within the 2nd hour, the results drop by half -80%...within the 3rd hour, the results drop by another 30% -90%+...5 hours after delivery, the results drop more than 90% 3 Initial Send +1 Hour +2 Hours +3 Hours +4 Hours +5 Hours +6 Hours Make sure your s are landing in inboxes when your recipient is most likely to see it within the first hour. 3 Survey conducted by GetResponse 2016 icims, Inc. All rights reserved. 6

7 Write a Killer Subject Line When recruiting through , keep the subject line personal and relevant. 35% of recipients open s based on subject line alone.4 49 characters and below tested well with open rate Avoid the Dead Zone Research has shown that there is no increase in open rates or click-through rates for subject lines between 60 and 70 characters. 10 characters and below show an open rate of 58%! ⁵ 70+ characters have been shown to improve click-through rates Open rate Click-through rate Higher Open Rate 4 JobScience 5 Research by Adestra Subject Line Length (in characters) Higher Click-through Rate 2016 icims, Inc. All rights reserved. 7

8 How icims Can Help icims is a leading provider of innovative Software-as-a-Service (SaaS) talent acquisition solutions that help businesses win the war for top talent. Scalable, easy to use, and backed by award-winning customer service, icims enables organizations to manage their entire talent acquisition lifecycle from building talent pools, to recruiting, to onboarding, all within a single cloud-based platform that is connected to the largest partner ecosystem of HR technologies in the industry. Supporting more than 3,200 contracted customers, icims is one of the largest and fastest-growing talent acquisition solution providers. Connect with icims on social media! 2016 icims, Inc. All rights reserved. 8