Strategic Partnerships, MailChimp

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3 Strategic Partnerships, MailChimp

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5 $43

6 $43 = Average ROI per $1 spent on marketing

7 131%

8 131% = Increase in orders when sending 3 abandoned cart s vs. 1

9 + E-commerce Benefits Reach your customers more effectively Learn from your data Increase revenue in a quick and easy way

10 What Are Your Business Goals?

11 Drive revenue? Customer retention? Repeat purchases? Increased average order value? Build brand awareness?

12 What we ll cover Connecting your store Using your data Personalization Optimization Automation

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15 Why Is Connecting Your Store Important?

16 Data, data, data! Connect your marketing activities to sales Target your messaging

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19 Tailor campaigns to ensure that each customer receives relevant content

20 Why Is Personalization Important?

21 The more customers feel like you re sending content that s relevant to them The more likely they are to make a purchase.

22 Personalization Tactics Customize campaign content Use data like purchase history, location, and engagement to target campaigns Send product recommendations based on sales history

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24 Urban Industry

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26 Urban Industry - Personalization Post-purchase Automation Workflow 1 in flow Uses Product recommendations Sends to customers that have purchased from any product category Sends one week after purchase

27 Results Open rate: 29.5% Click rate: 1.8% 435 Total revenue

28 Making your s the best they can be through data-based decisions

29 Why Is Optimization Important?

30 Varying devices, platforms and inboxes Drive more activity Better understand your customers

31 Optimization Tactics A/B testing/multivariate testing Test your s with tools like Inbox Preview Send s in the time zones of all your users Send at the best average time of day for the subscribers on your list THE MARKETING MANTRA

32 test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat test, optimize, repeat

33 Urban Industry

34 Multivariate test for different subject lines and content 6 variations (3 subjects x 2 content) Tested on 49,773 recipients (50%) ~8,295 recipients per combo Winner sent to remaining 49,773 recipients

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36 Sneaker News: Latest Releases & New Discounts... At Least 20% Off Asics & New Sneakers Releases... Our Latest Sneakers & Up To 65% Off Footwear Sale

37 Results Our Latest Sneakers & Up To 65% Off Footwear Sale Winning campaign made $1,516 (AOV: $84.25) Non-winners sold $ each

38 Create s to automatically send to customers or subscribers.

39 Why Is Automation Important?

40 Let the platform do the work Allow more time for other marketing tactics

41 Automated marketing == Automated revenue

42 Automation Tactics Welcome and onboarding s Abandoned cart recovery Purchase follow-ups Best customers tool

43 Automation 30+ pre-built Automations Custom automations can be triggered by a variety of criteria

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45 Urban Industry

46 Urban Industry - Automation Welcome automation workflow 2 s in flow Sends automatically when someone subscribes

47 Urban Industry - Automation 1: immediately after signup 15% off promotion Lets users know what to expect

48 Urban Industry - Automation 2: 2 days after 1 Reminds subscribers about 15% promo Lets users know how to stay in touch with social options

49 Results 1: 41.2% open rate Over 12,000 in total revenue (AOV 62.69) 2: 24.5% open rate Almost 2,000 in add l revenue (AOV 76.72)

50 Bring it all together

51 Next steps Connect your store Start with small experiments Tie back to business goals Always do something

52 More tools to help you sell more stuff.

53 What s In Store mailchimp.com/whats-in-store Connect Your Store mailchimp.com/connect-yourstore Our marketing blog blog.mailchimp.com Free Skillshare courses skillshare.com/mailchimp freddieand.co

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