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2 Disclaimer: This work may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributer. Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for. This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment. Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional. Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors. It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk. Page 1

3 Access The Full Training Below Click Here to Access This Monster PLR Package! (Insert your Affiliate URL) Page 2

4 Table of Contents Introduction 04 Section 1: Marketing Basics Chapter 1: What Is All About? 08 Chapter 2: What is Marketing? 11 Chapter 3: How Can Marketing Help Your Business? 14 Chapter 4: Shocking Marketing Facts To Consider 18 Section 2: Marketing Step by Step Chapter 5: Finding The Right Marketing Tool Chapter 6: The Anatomy Of A Marketing Chapter 7: Creating A Lead Magnet Chapter 8: Setting Up Your First Marketing Campaign Chapter 9: Setting Up A Squeeze Page Chapter 10: Sending Traffic To Your Squeeze Page Section 3: Advanced Marketing Strategies Chapter 11: Setting Up Newsletters And Autoresponders Chapter 12: Setting Up An Contest Campaign Chapter 13: Using Segmentation To Persuade Hard-To-Get Leads Chapter 14: Collecting High-Quality Contact Data Chapter 15: Crazy Simple Tricks To Double Your Open Rates Chapter 16: Advanced Marketing Tactics That Work Today Section 4: Additional Tips to consider Chapter 17: Do's and Don ts 26 Chapter 18: Premium tools and Services to consider 28 Chapter 19: Shocking Case Studies 30 Chapter 20: Frequently Asked Questions 32 Conclusion 34 Special Offer 35 Page 3

5 Introduction: Welcome to the latest and very easy to apply Marketing 3.0 Training, designed to take you by the hand and walk you through the process of getting the most out of Marketing, for your business. I m very excited to have you here, and I know that this will be very helpful for you. This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever. Thi training is comprised of 20 chapters organized into 4 sections. This is exactly what you are going to learn: Section 1: Marketing Basics In Chapters 1 through 4, we ll talk about: What Is All About? What Is Marketing? How Can Marketing Help Your Business? Page 4

6 Shocking Marketing Facts To Consider Section 2: Marketing Step by Step In Chapters 5 through 10, we ll talk about: Finding The Right Marketing Tool The Anatomy Of A Marketing Creating A Lead Magnet Setting Up Your First Marketing Campaign Setting Up A Squeeze Page Sending Traffic To Your Squeeze Page Section 3: Advanced Marketing Strategies In Chapters 11 through 16, we ll talk about: Setting Up Newsletters And Autoresponders Setting Up An Contest Campaign Using Segmentation To Persuade Hard-To-Get Leads Collecting High-Quality Contact Data Crazy Simple Tricks To Double Your Open Rates Advanced Marketing Tactics That Work Today Page 5

7 Section 4: Additional Tips to consider In Chapters 17 through 20, we ll talk about: Do's and Don'ts Premium tools and Services to consider Shocking Case Studies Frequently Asked Questions Well, it s time for you to start getting the most out of Marketing on behalf of your Business. I know you'll love this training. Page 6

8 Want full PLR Right to a Complete Marketing 3.0 Success Kit : The Videos, Audios, PDF Guide, Report & a Lot More? HQplrStore.com is coming with Next HQ Publication: Marketing 3.0 Success Kit Monster PLR on Friday, June 1st, so stay tuned for our announcement to get everything with complete PLR for huge 80% Off for 4 days only. You can sell them as your own & keep 100% profit with you. After 4days, the price will go to it s normal price. Stay Tuned!! It s coming on June 1 st Page 7

9 Section 1 Marketing Basics Page 8

10 Chapter 1: What Is All About? Technology has taken such incredible leaps of advancement that it is easy to forget how it was not so many years ago. Even with the advent of smartphones, laptops and wireless internet, we all tend to forget that the internet was designed to give us a different means of communication. Because when the internet was born, it was basically only used to send brief electronic messages between work colleagues in an enclosed facility, but you get the idea. Before that was possible, people who were apart by circumstances and distance could communicate with each other with written correspondence sent through postal offices. But physical mail has its obvious limitations, so one of the first things devised by internet pioneers was electronic mail, or for short. So, What Is , And How Does It Work? is simply written communication exchanged by two or more users across a digital network. More specifically, it is an electronic message Page 9

11 that can contain text, images, and other types of attachments such as documents, and which is sent through a connected network to a person or a group of people. works by using a program that manages the data in a message and saves it to a server, from where the messages are sent and received as well. Most people nowadays though use online services such as Outlook and Gmail, which allows them to design and send their s the easiest way possible, without having to worry about server maintenance and other technically complicated stuff. What Are The Parts Of An ? The Address: An address is the equivalent of the physical address where mail is sent. It starts with a username, which is followed by symbol, which works as a divider between the username and the domain name, which goes at the end of the address. The To Field: This is where the recipient address goes. The From Field: This is where the sender address goes. The Message Body: This is where the actual message is written, and where the images and attachments are added. Page 10

12 Did You Know? What Are The Advantages Of ? It s Free! It s instant no matter the distance! It can include text, images, video, music, links and documents It s environmentally friendly The first was sent in 1971 by Ray Tomlinson to himself as a test . By 1996 more electronic than postal mail was being sent. Now that you have a better understanding of what actually is, let s take a look at our topic at hand in the following chapter. See you there! Page 11

13 Chapter 2: What is Marketing? Hey there everyone! If you are reading this chapter, it is because you are either an online marketer or are already familiar with the online marketing world to an extent. What s more, we can already tell that you know that you can grow your business online if you put in the effort, and part of that effort is learning as much as you can before you leap into action. Unlike what the majority of people believe, online marketing is not a buzzword used to describe a passing get-rich-quick craze. It is a legitimate branch of marketing that uses online means to build brand awareness with the ultimate goal of turning a new business into a profitable venture. And it so happens that one of the most efficient ways to market to an online audience is through . It is so efficient in fact that it has become its own online marketing method, and it has been aptly dubbed Marketing since the earlier days of the internet. So just as the title implies, marketing is the use of to promote a business, a product, a service, and anything in between. It can be understood in simpler terms as the online equivalent of direct mail, which is how companies contact people directly to promote their stuff, just that instead of using the postal service to get in touch with leads and potential clients they use electronic mail. Page 12

14 Now, there is a growing differentiation between how direct mail works and how marketing works thanks to the advent of content marketing. Whereas direct mail is used to send bulk business or advertising letters to people in a geographical segment, marketing s are sent to people according to personalized targeting criteria that includes gender, locations, language, interests, professions, and so on. What this means is that, contrary to direct mail, marketing s are designed to develop a relationship with potential clients before they are used to convert potential clients into active customers. That is why the majority of direct mail is sent straight to the dumpster instead of being read, and that is also why most marketers never truly learn how to create successful marketing campaigns: because they are trying to emulate direct mail! Why Is Marketing Better Then? marketing is better than direct mail and almost double as effective as any other form of online marketing because it is an instant and more personal way of offering value to potential customers. And the simple reason why marketing is so effective is because it allows marketers to include their products at the center of their content. That is, that they can send informative s that provide value to their customers and Page 13

15 use them to promote their products or services in a subtle but very effective way. What most marketers find tough to master is how to craft and send personalized marketing s that don t end up in the spam folder, and in this training we are going to teach you all about it! So, follow us to our next chapter so we can tell you what are the most relevant benefits of using marketing to grow your business. Tune in! Page 14

16 Chapter 3: How Can Marketing Help Your Business? If there is one thing that we like to celebrate is when people achieve success with our training. And by success we don t mean helping you to simply reach a couple hundred new leads whom to sell to, but leading you to actually grow your business as fast as possible. That is why in this chapter we are going to show you how marketing can help you take your business to new heights. Has Higher Reach Than Most Other Channels You may not think of people s addresses as a valuable marketing channel, but that might be because you might be so used to that you take it for granted. Yet you have to look at the numbers to understand why is still considered to be one of the most powerful online marketing channels available to date. Let s put it this way: There are over 1 billion active Facebook users and over 250 million twitter users. Those are impressive numbers for sure, but they pale in comparison to the more than 4 billion active worldwide accounts. And those numbers become more relevant when you examine the behavior associated with them: you need an address for basically anything online. Page 15

17 Do you want to sign up to Facebook or any other social media network? You need an account. Do you want to buy on Amazon, or on ebay, or on any run-of-the-mill ecommerce site? You need an address. That means that any company offering a product or service or piece of content that you want to have access to can easily reach out to you once you give them your address! Marketing s Truly Deliver Your Message Having an lead is way better than having a social media follower for a simple reason: 90% of s get delivered to the intended recipients, while only 2% of organic posts are seen by your social media followers. You also have to consider that, in most cases, when people opt in to your lists, it means that they want to receive timely updates from you. Marketing s Drive More Conversions The ultimate goal of a marketing campaign is to drive conversions. You might want to drive sales, traffic to your website or referral sign ups, but you want to drive results, and there might not be a better channel than to that end. Page 16

18 Once again, the truth is in the numbers. The average click-through rate of any given campaign is 3% to 5%, whereas the average click-through rate of social media campaigns is only around 0.5% or so. Even more impressive is the fact that over 4% of visitors to your site that click through will buy something there, as opposed to only 2.50% of search engine visitors and a mere 0.59% of social media visitors. Is Cost Effective marketing is the cheapest form of online marketing, period. Check this out for instance: you ll get an average of 3,800% return-oninvestment for every $1 that you spend on your marketing campaigns. On a very basic level it means that you ll earn $38 for every $1 you invest! Marketing Is A Longer-Term Strategy has been around ever since the internet was invented, and it is not going to go away any time soon. On the other hand, marketing channels such as social media platforms and video sharing sites are prone to irrelevancy thanks to the rapid shifts in technological development. Page 17

19 This means that your lists will keep on being a profitable resource long after Facebook or YouTube are replaced by the next big thing. Would you like to learn more awe-inspiring facts about marketing? Then tune in to our following chapter! Page 18

20 Chapter 4: Shocking Marketing Facts To Consider 74% of active online adults prefer to receive their marketing messages over rather than through direct mail. This fact rebuts the common misconception among online marketers that most leads find marketing s annoying. (source) Buyer personas increases click-through rates by 16%. This means that by targeting your leads through individual personalized profiles you will be able to increase your chances of getting people to not only check your s, but also of getting them to click through your links. (source) Well-crafted marketing s increase conversion rates. 66% of online consumers have bought something based on an marketing message, with 71% of people aged 45 to 54 making purchasing decisions based on marketing messages. (source) Large mailing lists can distort your results because you ll be sending s to lots of people that are never going to buy something from you. So, by simply deleting addresses that haven t engaged with your s in the past 12 months can improve your delivery rates, click-through rates and conversion rates by 3% to 5%. (source) Page 19

21 Subject lines are way more important than you would imagine. Short subject lines, or those around 9 characters long or less, have gotten open rates up to 58%, while personalized subject lines such as those that used the recipient s name, were 22% more likely to be opened. Likewise, 64% of recipients will open an based on the subject line alone. (source) It is becoming increasingly important to create responsive marketing s, as 35% of business professionals and 64% of decision makers check their s on mobile. (source) Keeping your content relevant to your audience is as important as it is on your website or video blog. 49% of recipients report that they would not hesitate to unsubscribe from a mailing list if they find they re only sent boring or repetitive content, with 25% of those stating that they would unsubscribe when the content is irrelevant to them. (source) marketing is way more effective at acquiring new customers for your business than social media efforts. In fact, an marketing campaign is 40 times more effective at customer acquisition than a Facebook or twitter campaign, with 72% of people favoring promotional content on over social media. Also, subscribers are 3 times more likely to share your content on social media than social media users. (source) People are spending more and more time checking marketing s now than ever. 57% of subscribers report spending from 10 to 50 minutes a week browsing promotional s. (source) Automation is taking over in the marketing industry. In fact, most management tools labeled as marketing tools are simply automation tools, and they are being used by a whopping 82% of businessto-business and business-to-customer companies, which has helped them to increase their conversion rates by as much as 50%. Also, automated Page 20

22 marketing messages average 70.5% higher open rates and 152% higher clickthrough rates. (source) Page 21

23 Section 2 Marketing Step by Step Page 22

24 Access The Full Training Below Click Here to Access This Monster PLR Package! (Insert your Affiliate URL) Page 23

25 Section 3 Advanced Marketing Strategies Page 24

26 Access The Full Training Below Click Here to Access This Monster PLR Package! (Insert your Affiliate URL) Page 25

27 Section 4 Additional Tips to consider Page 26

28 Chapter 17: Do's and Don ts Do s Split-Test Your s We recommend you to always test 2 or more variations of your s in the same campaign and to compare each one s performance against the other to better understand what your subscribers want to see in your s. Track Your Metrics The best way to make continual improvements in your campaigns is by closely tracking your overall performance through metrics such as open rates, bounce rates, click-through rates, unsubscribe rates and delivery rates. Make It Easy To Opt-Out Always include an easy way to opt-out of your mailing lists to your subscribers in your s. This will help you to maintain a positive brand image, while keeping you out of legal trouble as well! Link Directly To Content Your in-mail URLs should always link to the content that they re referring to, and not to your homepage, sales page, or other miscellaneous landing page. Page 27

29 Don ts Don t Buy Lists Buying bulk contact lists will not make your marketing efforts. It will, however, lower your domain score, decrease your deliverability rates and get your s blacklisted by most service providers! Don t Everyone At The Same Time Consider regional differences between subscribers before sending your s. Examine what s the best time to region-specific subscribers, create region-specific segments to add those subscribers to, and schedule your s accordingly! Don t Spam s From Databases Do not fire off s to addresses that are not previously aware of your business. There s nothing more off putting than receiving unsolicited , so avoid sending it at all costs. Don t Use All-Caps Creating subject lines, preheader text or content in all-caps will not only make your s look wildly unprofessional, it will also get your s filtered as spam by most inboxes! Page 28

30 Chapter 18: Premium tools and Services to consider Selligent Selligent is an omnichannel marketing cloud-based automation tool with powerful marketing capabilities that are easy to use and highly effective at engaging customers with personalized messages that can be created in minutes, across multiple channels, and that are optimized in real time. It provides users with a simple creation process, testing and optimization features, automated deployments and security. Sendloop Sendloop is an marketing automation tool that will allow you to better refine your scheduled campaigns by helping you to target the right people. It does so by funneling subscribers into very specific campaigns according to their browsing habits on your business website. Page 29

31 Sendloop s features include automated customer follow ups, automated tailored content and affordable enterprise-level marketing capabilities. BombBomb BombBomb is an marketing tool that will allow you to give your s a more professional and more humanized look with simple yet great-looking video backgrounds, which will help your s to stand out. BombBomb also offers you tracking, scheduling, canned responses, reminders and a dedicated marketing platform. Drip Drip is an intelligent marketing automation tool that is being increasingly adopted by marketers around the world. It is designed to streamline the drip process with gathering technology, pre-made templates, drag and drop design elements and integrated social media advertising features. Page 30

32 Chapter 19: Shocking Case Studies Dashlane Dashlane is a digital wallet and password management company that operates within the online checkouts and identity protection industries. Objective: The company wanted to communicate its value proposition quickly, in the most efficient way possible. Strategy: The company needed to let people know about the usefulness of its product, so it decided to ask its existing customer base to rate them through an campaign. They would later use those reviews on paid ads to communicate trust through social proof. Results: The company was able to get 300 users to rate them on the initial campaign, with 97% of the reviews being 4 to 5 stars. This led to a 93% lift in clickthrough rate for pay-per-click ads and a 14% increase in conversion from paid landing page ads. Golf Channel Golf Channel is a cable television network focused on golf and lifestyle programming. Objective: The channel was looking to improve its database growth rate and to make one of its primary customer consumption channels. Page 31

33 Strategy: The channel s digital marketing team decided that the best way of achieving its objective was to simplify the sign-up process, so they allowed oneclick registrations within s, easy registration with Facebook sign-in, and light box registration on the channel s website. Results: The channel was able to surpass its initial growth expectations, which were set at 10%, achieving an astonishing 32% growth rate. Dormify Dormify is a lifestyle and home-décor brand and ecommerce retailer which aims to help young adults to style their living spaces no matter how small these might be. Objective: The company needed to reorganize its marketing efforts, as it found that it was sending too many irrelevant s to a wide client list that wasn t segmented. Strategy: The company started by segmenting its database according to demographics. Then it started crafting highly-targeted and automated welcome series as well as post-purchase series and abandoned-cart series. Results: The company was able to generate a 92% increase in revenue. Also, visitors that landed on its online store through s stayed 42% longer than other visitors, and they visited 20% more pages. Page 32

34 Chapter 20: Frequently Asked Questions Is There An Automated Way Of Growing An List? Not really. marketing automation tools can help you to automate parts of your list growing workflow, such as adding new subscribers to specific segments, but planning it, implementing it, and integrating it within your sales funnel is up to you. There are marketers that try to automate list growing by buying lists and importing them straight to an marketing automation tool, but this is a less than ideal strategy. Our recommendation is to simply start by generating referral leads through your primary business contacts, clients, and through whoever can Page 33

35 help you to reach new subscribers organically, such as colleagues, friends, and family. Do You Have To Write Original Content If You Want To Do Marketing? If you want to engage with your audience in a meaningful way, and if you want to avoid being flagged as a spammer, then yes, you better make an effort to create original content for your marketing s. It all comes down to offering something that your audience and potential clients care about enough as to keep opening your s. You can also curate thirdparty content from authorities in your target niche, but it has been found that subscribers respond better to original content. Are There Marketing Laws That You Have To Adhere To? Absolutely! And although they vary from one country to another, they all require you to follow a series of guidelines that are put in place to protect users, especially if you are sending s for commercial use. Some of these guidelines include: Adding an easy to access unsubscribe method in all your s Quickly unsubscribing someone on request Including your businesses physical address ing people who have not opted in to your lists Page 34

36 Conclusion: We re thrilled that you have chosen to take advantage of our Special Free Training, and we wish you amazing success. And in order to take your Marketing Efforts even farther, we invite you to get the most out of it by getting access to our Complete Training clicking here (Insert your Affiliate URL). Thanks so much for the time you have dedicated to learning how to get the most advantages from Marketing. Marketing have come to stay in the market forever. To Your Success, Your Name Page 35

37 Access The Full Training Below Click Here to Access This Monster PLR Package! (Insert your Affiliate URL) Page 36

38 Want full PLR Right to a Complete Marketing 3.0 Success Kit : The Videos, Audios, PDF Guide, Report & a Lot More? HQplrStore.com is coming with Next HQ Publication: Marketing 3.0 Success Kit Monster PLR on Friday, June 1st, so stay tuned for our announcement to get everything with complete PLR for huge 80% Off for 4 days only. You can sell them as your own & keep 100% profit with you. After 4days, the price will go to it s normal price. Stay Tuned!! It s coming on June 1 st Page 37