This is Video 5.1A in the course: Get Paid To Write. Module 5: Building a database, marketing and content marketing

Transcription

1 This is Video 5.1A in the course: Get Paid To Write Module 5: Building a database, marketing and content marketing

2

3 Learning outcomes: How to: Set up an marketing lead generation programme Build a database Write ers in bulk

4 Learning outcomes: How to: Use content marketing to promote your business Work with affiliates to make money

5 Marketing: What is it? Using your system to generate business. How? By creating a database What is a database? A list of names, addresses, details that help you get to know your customer better so you can tailor your marketing

6 3 options for list building: Buy a list - don t (too expensive, not accurate, slightly spammish) Joint venture Build your own

7 Why have one? Enables cheap, fast, constant contact - says: You are in business You have something to say/offer You re organised - you are up to date with industry

8 Why have one? Keeps you uppermost in mind Positions you as an expert/authority

9 Why have one? Recency effect - last person to present gets the job People come in/go out of the market eg travel, cars, real estate

10 Why have one? When their need arises, you should be their first contact Long-term and saleable asset

11 Why have one? Cheapest and best way to build a business Can send different messages to different groups - clients/prospects

12 Why have one? When I send an out - response is quick and diverse Speaking gigs, copywriting jobs, invitation to write articles

13 Why have one? Can take time to build, needs commitment - better than alternatives eg advertising etc. if no budget available

14 1. Buy a database program: If you have a website already: sign up opt-in function MailChimp, Infusionsoft, Campaign Monitor An offer to encourage people to sign up

15 What you need: If you don t have a website: Excel spreadsheet as a minimum

16 2. Commit to collecting names: Options for gathering names/building the list:

17 2. Commit to collecting names: Personal Networking: Networking events Lunches, social occasions Speaking at seminars/events/rotary Expos/Conferences - exhibitor/visitor MUST get their business card

18 2. Commit to collecting names: Driving traffic to your site - SEO Buying traffic - PPC, Lists

19 3. Create a free offer: Give visitors to the site a reason to sign up Reports eg Top 30 Media Contacts In Melbourne Audio files/cds - online or mailed DVDs - online or mailed ebooks

20 3. Create a free offer: Offer a newsletter with valuable content and a great title NOT Spring Issue, Issue 8, Volume 2, Latest News

21 4. Data enter the name: Fields to collect: First name, last name Address Title/Position Company

22 4. Data enter the name: Reason for enquiry - web audit, copywriting, keyword research Grouping - prospect, client, etc. Power of the database - birthdays, anniversaries etc.

23 People don t always buy when you want: People buy my services 5-7 years after first contact If you don t keep in contact all that time, all that work you put in = waste of time

24 People don t always buy when you want: Get the fruit of your labour by being in contact

25 5. Create the content: Decide: What is your objective for running an campaign? Get copywriting work Demonstrate your expertise Promote your services Provide tips to help others write copy

26 5. Create the content: Decide on key topic and key phrases: (For SEO) Copywriting SEO copywriting Advertising Online writing Article marketing Web writing etc.

27 Even if people don t read/open your s: Dan Kennedy ers Keeps you uppermost in their mind Maybe not ready/don t need you yet

28 Even if people don t read/open your s: Unless they unsubscribe, assume they re interested Don t take it personally if they unsubscribe

29 CARSS tips for writing ers: Consistent - decide how often you want to them, stick to it eg every 6 weeks, 3 months Accurate - make sure your content is correct and no typos - get others to proof it first

30 CARSS tips for writing ers: Relevant - know your market and what their problems are and send info that solves it Sales - 80% valuable content, 20% sales

31 CARSS tips for writing ers: Short words tops (if need more, create a link)

32 6. Content generation: List top 20 problems people have with professional copywriters Provide answers as part of your content

33 6. Content generation: Write stories at once - easier than writing one at a time

34 7. Story ideas: How To Hire, Brief And Get The Most From A Professional Copywriter How To Get Your Site On Page One Of Google With Effective Copywriting

35 7. Story ideas: Top 10 Mistakes People Make When Choosing A Copywriter How To Find And Assess How Good Your Copywriter Is

36 7. Story ideas: Why Clever Copywriting Is The Fastest Way To Turn Around A Small Business That s In Decline Why Writing Your Own Copy Is The Worst Mistake You Can Make

37 8. Re-purpose the content: Slicing and dicing is the key to content marketing Send as articles to magazines

38 8. Re-purpose the content: Offer them to suppliers as content Include a biog box: name, company, web, , free offer

39 8. Re-purpose the content: Combine them to create an ebook/report to give away Put them on your website under Resources - good for SEO ranking

40 8. Re-purpose the content: Blog/Tweet that they are now uploaded Create videos for YouTube using the same content

41 9. Joint venture/alliances: Link up with web developers/graphic designers/networkers Offer referral fee for every job you get

42 9. Joint venture/alliances: Let them use your articles on their site Offer to run webinars/seminars for their clients

43 9. Joint venture/alliances: They get great content, you get exposure Once their client takes up your offer, you own them Must get them to take up your offer

44 10. Affiliate marketing: Sophisticated referral system Build your list Promote another s product/service to your list

45 10. Affiliate marketing: Your list buys it - transaction is tracked You get a commission - zero work involved No need for you to create a product

46 10. Affiliate marketing: Bigger and better the list, the more you ll sell Affiliates want to know if you have a list

47 10. Affiliate marketing: OR: If you have a product to sell, others can sell it for you Check out:

48 This is the end of Video 5.1A in the course: Get Paid To Write Module 5: Building a database, marketing and content marketing