Marketing 101. Mellissa Lee

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1 Marketing 101 Mellissa Lee

2 Introduction to GetResponse video

3 Building a List

4 An average list degrades about 23% every year.

5 Tip #1 Search Engine Optimization (SEO) One of the most effective ways to get your brand in front of your audience. Get your website to the top of browser search rankings for particular phrases, keywords and questions. How your website is structured, how your content is created, quality and number of linking sites, and more. Avoid keyword stuffing. Your copy needs to remain interesting, diverse and relevant. Serve great quality information in a way that s friendly toward readers and search engine crawlers.

6 Useful SEO Resources

7 Tip #2 Paid Ads Invest in paid advertisements for immediate results. Understand your audience (how they behave, how they search for information, where they interact with others). Link your paid ads to a landing page to generate leads.

8 Tip #3 Social Media Start, manage and join discussions on topics relevant to your field of expertise. Help prospects and customers by answering questions. Distribute content. Spread information about your brand. Ask for feedback.

9 The Ideal Character Count

10 Pay for Leads

Provide it for free BUT ask visitors to leave their email

11 Tip #4 Persuasion and Content Create a lead generation offer with ebooks, guides or infographics. Provide it for free BUT ask visitors to leave their address. Make your messages compelling and invite your readers to browse for more content.

12 Be careful with old, inactive subscriber lists.

13 Writing Compelling Copy That Converts

14 The Subject Line Provide clues about the content of the and lead people to open that newsletter. 35% of recipients open an based on the subject line alone. Be actionable include a call to action. Personalize personalized subject lines boost open rates by 29.3%.

15 Don t over personalize start with the basics and add more if necessary.

Preheader Text Some email programs display the first few lines of the message. Include catchy snippet text.

16 Preheader Text Some programs display the first few lines of the message. Include catchy snippet text. Include a call to action. Link to the online version. Request to add your address to their address book.

Email Body Keep copy simple and focused on one goal. Don t include any links unless you want your subscriber to click them.

17 Body Keep copy simple and focused on one goal. Don t include any links unless you want your subscriber to click them. Include images that are relevant to your copy. Talk about the value of your offer or product, rather than the benefits. Try testing the content of your messages as well as subject lines.

18 Call to Action Have one clear call to action. The fewer the choices, the better. Use actionable language like Buy or Visit or Download. Place buttons carefully normally s have CTAs below the body text.

19 Design Your For More Conversions

20 The average human attention span is around 8 seconds.

21 People scan s first rather than read them.

22 We read web content using a F shape pattern.

23 Include a headline The opening sentence of your story. Needs to be compelling to grab attention. Include the benefits of reading this . Why should I bother reading the rest of this ?

24 Use images to enhance the reading experience Increase your choices of capturing your readers interest. Keep the images relevant. Be careful not to choose distracting images. Experiment with animated GIFs.

25 Avoid using too many colours Stick with simplicity. Choose only 2-3 colours that create contrast. Users tend to be more comfortable in s with abundant white space and calming colours.

Keep other devices in mind More than 55% of emails are opened on mobile

26 Keep other devices in mind More than 55% of s are opened on mobile devices. Different screen sizes, especially for Android devices. Gmail app problem!

27 Tips and Tricks for Maximum Deliverability

Sender Reputation Use a valid sender s domain. Use a consistent, recognizable sender s email address.

28 Sender Reputation Use a valid sender s domain. Use a consistent, recognizable sender s address. Ask your subscribers to whitelist you. Don t send s to stale addresses. Avoid batch-and-blast s break lists into segments. Don t use Outlook or Gmail.

29 Content HTML coding. Image to text ratio. Word collocations, position in text and frequency of use. Don t over format your text. Cute spelling like S.A.L.E. Avoid all caps and too many exclamation marks. Your subject line should match your content. Avoid PDF attachments.

30 Sample Spam words Accept credit cards Cancel at any time Consolidate debt and Act now! Don t hesitate! credit Can t live without Stop snoring Copy accurately Additional income Addresses on CD Cash bonus get it now Copy DVDs All natural Cashcashcash Special promotion Credit bureaus Amazing Casino Cell phone cancer scam Credit card offers Apply Online As seen on Cents on the dollar Cures baldness Check or money order Billing address Auto removal Claims not to be selling Avoid bankruptcy anything Claims to be in accordance with some spam law Dear Dear friend Dear somebody

31 List Hygiene Use an ESP that automatically processes out unsubscribes, hard and soft bounces. Remove malformed addresses from your list (e.g. gnail.com). Remove anyone who has not opened or clicked any of your s in the last year.

32 Your Sender Score Calculated by Return Path. Check it for free at All you need is the IP address from one of your last s.

33 Thank You mellissa

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