How to Create a Great Fundraising Plan
|
|
- Clinton Wilson
- 6 years ago
- Views:
Transcription
1 Building a Well-Rounded Portfolio: How to Create a Great Fundraising Plan Presented by Karen Hollish, Kim Klein and Judi Urquhart July 14, 2016 Direct Marketing as a Fundraising Channel July 14, 2016 Judi Urquhart July 14-17,
2 The Fundraising Landscape In 2014, the total amount of private giving in the United States was $358 billion (a rise of 7.1 percent over 2013). Of that amount, $258.1 billion (72%) was given by individual donors. Of that $10.5 billion was in the Environmental & Animal Welfare sector ($10,500,000,000) Source: Giving USA, Blackbaud Charitable Giving Report Page 3 Why Direct Mail? It works It s cost effective in the long term It builds a group of individuals who are dedicated to your mission It builds a base of individuals that can support other aspects of your fundraising: Bequests Monthly Giving Major Donor Giving Volunteers But startup can be expensive so brace yourself! Page 4 July 14-17,
3 Why ? It s inexpensive/low barriers to entry You can see immediate results Easily integrated with other channels Helps reinforce your brand Reach people on multiple devices Drive traffic to your website Page 5 The Basics: Know Your Audience Who s most likely to support my organization? Consider the following types of criteria: Geographic location Gender Age Giving to similar types of organizations Other interactions with your own organization Page 6 July 14-17,
4 The Basics: Determine Your Offer What am I offering to supporters that will motivate them? Services offered Emotional connection Community ties The opportunity to help animals Chance to join with others in a common purpose All of the above Page 7 The Basics: Always Reinforce Your Brand You Can Use Direct Marketing to Reinforce Who You Are and What You Do. Typical Branding Strategies Consistent message/taglines Use of logo Use of colors and fonts Use of graphics Organizational personality Page 8 July 14-17,
5 The Basics: Personalize Your Message Speak to your supporters one-on-one so that they feel like you re talking directly to them Use their name: Dear [First Name] Reference their last gift (I appreciate your last gift of $25) Reference where they live: Our [City name] campaign is under way! Any other data you have to support personalization Page 9 The Basics: Test, Test and Test Again Your fundraising should be in a constant state of testing. Your objective should be continuous improvement in your fundraising metrics. Some things to test include: Direct Mail Letter Copy & Length Use of Graphics Gift Asks Format Use of Premiums Timing/Seasonality Postage Subject Line length Graphics Position of Graphics Donation Buttons Integration of Video Page 10 July 14-17,
6 The Basics: Measure for Success After each round of tests, figure out what works and what doesn t. Some of the key metrics for performance include: Response Rate: Total # of Gifts Total Mail Quantity Average Gift: Total Income Total # of Gifts Cost Per Dollar Raised: Total Cost Total Income Open Rate: # of opens # of s delivered Click Thru Rate: # of click thrus # of s opened Conversion Rate: # of actions taken # of s delivered Page 11 Direct Mail: Acquisition What is Acquisition? Mailings that are designed to acquire the most number of donors who support the mission of your organization. Considered the Investment Phase of your direct mail fund raising program. Page 12 July 14-17,
7 Direct Mail: Acquisition Getting Started: Know your numbers: How much am I willing to invest How much do I want to raise How aggressive/conservative do I want to be Page 13 Direct Mail: Acquisition Getting Started: Develop a plan for: Acquiring acquisition lists (who) Writing a fundraising letter (why) Timing of your mailing (when The graphics and creative (how) Page 14 July 14-17,
8 Direct Mail: Acquisition Typical Acquisition Metrics: Response Rate:.85% 1.25% Average Gift: $15 - $35 Cost Per Dollar Raised: $ $2.00 Page 15 Direct Mail: Acquisition What to Expect in Acquisition: Mail Avg. # of Cost Quantity RR% Gift Gifts $.55 ea. Net CPR Scenario 1: 10, % $ $1,500 $5,500 -$4,000 $3.67 Scenario 2: 10, % $ $4,375 $5,500 -$1,125 $1.26 Scenario 3: 25, % $ $3,750 $13,750 -$10,000 $3.67 Scenario 4: 25, % $ $10,938 $13,750 -$2,813 $1.26 Page 16 July 14-17,
9 Direct Mail: Acquisition Page 17 Direct Mail: Donor Renewal What is Donor Renewal? Mailings that cultivate the relationship between the donor and your organization with the objective of motivating your donors to give additional gifts. The Dividend Phase of your direct mail fund raising program. Page 18 July 14-17,
10 Direct Mail: Donor Renewal In the case of Renewal your donor file is your list Accuracy is vital to long-term success Keep it clean and up-to-date Find a database application to house your names and all of the gift information Remove duplicate names on a regular basis Update address information on a regular basis Page 19 Direct Mail: Donor Renewal Your strategic advantage is in properly segmenting your donor file Recognize that your donors are not a homogenous group of people. Everyone has a different motivation for giving. Look at different pockets or segments of your donor file. Key factors for segmenting your file are: Recency of giving: When did they last give? Frequency of giving: How many times have they giving? Amount of giving: How big was their gift? Other Demographics: age, gender, location, etc. Page 20 July 14-17,
11 Direct Mail: Donor Renewal Typical Donor Renewal Metrics: RR% Avg. Gift New 5% - 7% $15 - $25 Multi-Year 8% - 11% $25 - $50 Lapsed 2% - 4% $10 - $20 Page 21 Direct Mail: Donor Renewal What to Expect in Donor Renewal Mail Avg. # of Cost Quantity RR% Gift Gifts $.50 ea. Net CPR New 5, % $ $6,000 $2,500 $3,500 $0.42 Multi-Year 5, % $ $16,625 $2,500 $14,125 $0.15 Lapsed 5, % $ $2,250 $2,500 -$250 $1.11 Mail Avg. # of Cost Quantity RR% Gift Gifts $.50 ea. Net CPR New 1, % $20 60 $1,200 $500 $700 $0.42 Multi-Year 2, % $ $8,313 $1,250 $7,063 $0.15 Lapsed 1, % $15 45 $675 $750 -$75 $1.11 5, % $ $10,188 $2,500 $7,688 $0.25 x5 mailings 25, % $30 1,713 $50,938 $12,500 $38,438 $0.25 Page 22 July 14-17,
12 Direct Mail: Donor Renewal Page 23 Direct Mail: Donor Renewal Page 24 July 14-17,
13 Direct Mail: Donor Renewal Page 25 Annual Direct Mail Plan Typical Annual Direct Mail Plan 4 to 6 Direct Mail Appeals (every 2 nd or 3 rd month) 1 to 3 Prospect Appeals Helpful to change the theme and look of the appeals throughout the year in order to resonate with as many of your donors as possible: Membership/Supporter Premium-Based Seasonal Themes Year End/Holiday Page 26 July 14-17,
14 Making E-Fundraising Work Create an E-Fundraising Plan Wrap-Around s (channel integration: mail and ) # of Stand-Alone E-Appeals specific animal story (these perform the best) campaign theme (i.e. protect your pet from hot cars) advocacy message (i.e. animal abuse legislation) Page 27 Making E-Fundraising Work Find the right e-communications tool Constant Contact Mail Chimp Vertical Response What Counts.com Salsa Labs Exact Target Raisers Edge (Net Community) Page 28 July 14-17,
15 E-Fundraising Plan Fundraising Plan: E-Appeals Determine your e-metric assumptions Open Rates Click Through Rates Conversion to giving Quantity Open Rate Click Through Rate Conversion Rate # of Gifts Average Gift Projected Income #1 50, % 15.00% 12.00% 180 $35.00 $6, #2 50, % 15.00% 12.00% 180 $35.00 $6, #3 50, % 15.00% 12.00% 180 $35.00 $6, #4 50, % 15.00% 12.00% 180 $35.00 $6, #5 50, % 15.00% 12.00% 180 $35.00 $6, #6 50, % 15.00% 12.00% 180 $35.00 $6, Annual E-Solicitation Revenue $37, Page 29 Fundraising Plan: E-Appeals Ways to build your file Prominent e-registration button that promises ongoing communication Ask people for their (adopters, event attendees, etc.) Hi-jack pages with a call to action that requires Downloadable information that requires , name and address Page 30 July 14-17,
16 Fundraising Plan: E-Appeals Prominent E-Registration Buttons Page 31 Fundraising Plan: E-Appeals Hi-Jack Packages Page 32 July 14-17,
17 Fundraising Plan: E-Appeals Downloadable Content Page 33 Fundraising Plan: E-Appeals WRAP AROUND SAMPLE Watch Your Mailbox PR Direct Mail Appeal Page 34 July 14-17,
18 Fundraising Plan: E-Appeals WRAP AROUND SAMPLE-Reminder Direct Mail Appeal Reminder Page 35 Fundraising Plan: E-Appeals STAND-ALONE SAMPLE Animal Story Key Components Impactful Photo Prominent Donate Button Call to Action with specific ask amount Page 36 July 14-17,
19 STAND-ALONE SAMPLE: Targeted Campaign Key Components Defined Campaign Theme Limited text encourages click through to learn more. Prominent Donate Buttons Call to Action Join the Movement Fundraising Plan: E-Appeals Page 37 STAND-ALONE SAMPLE: Advocacy Fundraising Plan: E-Appeals Page 38 July 14-17,
20 Integrated Mail and Schedule Creative Concept/Package Positioning Supporter Appeal Stand Alone Preliminary Package Specs Date Mail Date Pr Post #10 Window OE, Front End Personalized Supporter Card; Double Buckslip 1/9/2014 1/10/2014 Animal-Specific Story /14/2014 Supporter Appeal Follow-up Testimonial #10 Window OE, Front End Personalized Supporter Card; Double Buckslip 2/20/2014 3/6/2014 #10 Window OE, 8-1/2" x 14" Letter/Reply; 8-1/2" x 11" Testimonial Insert, #9 RE 3/23/2014 3/24/2014 4/14/2014 Animal-Specific Story /24/ /2" x 7-1/2" Window OE; 7" x 10" letter; notepad & bookmark premiums 5/14/2014 5/15/2014 6/5/2014 Multi-Premium Animal-Specific Story /19/2014 A7 Window OE, 7" x 14" Form with perfed reply, A6 RE, Localization, Target Income 7/9/2014 7/10/2014 7/31/2014 Annual Fund Package Circle of Friends 6" x 9" OE with 8-1/2" x 11" Ivory Laid; Photo Journal insert 8/6/2014 8/7/2014 8/28/2014 Animal-Specific Story /21/2014 #10 Window OE, 14" Name Label Form, #9 Closed return envelope 9/7/2014 9/8/2014 9/29/2014 Label Appeal Animal-Specific Story /23/ /2" X 7-1/4" Window OE with Holiday Card, Gift Tags and return envelope 11/5/ /6/ /27/2014 Holiday Greeting Card Package 5-1/2" x 7-1/2" Personalized OE with handwritten laser font; 4-3/4" x 7" Greeting Card with personalized copy; 3-1/2" x 5-3/4" pocket calendar 12/3/ /4/ /25/2014 Year End Mail Appeal Year End Appeal /27/2014 Page 39 Thank you! Doggone Easy Fundraising x22 doggoneeasy@wakebyfire.com doggone-easy-fundraising.com Page 40 July 14-17,
21 Asking for Money in Person Sponsored by: Best Friends Presenter: Kim Klein KLEIN & ROTH CONSULTING Real money. Real people. Real change. About the Presenter Kim Klein is the author of five books, including Reliable Fundraising in Unreliable Times, which won the McAdam Book Award. Her classic text, Fundraising for Social Change, recently released in a 7 th edition, is widely used in the field and in university degree programs. She has provided training and consultation in all 50 United States, five Canadian provinces and 21 other countries. She is a lecturer at the School of Social Welfare at the University of California, Berkeley. July 14-17,
22 Most people: 70% of adults give away $$ 80% of African Americans give away $$ 80% of Millenials give away $$ Give to 5-10 organizations each year which are fairly similar Equal numbers of men and women # 1 reason people give: someone asked them Go from this: Please, please, please To this: I think you would be interested. July 14-17,
23 Invite a legacy gift (bequest): information repeated over time in various ways. Invite the donor to give thoughtfully: (personal calls, visits, personal asking) Invite the donor to give over and over: mail, phone, e-alerts, signature events, personal notes on letters, thank you notes Invite the first gift: (mail, on-line, special events, thank yous) TIME IN Strategy In person asking Personal Phone Call Personal Letter Phone-a-Thon Direct Mail (Acquisition) On-line Special Events MONEY OUT Response Rate 50% 25% 10-15% 5%.5-1% Varies Varies July 14-17,
24 GOAL: $XX,000 # gifts Size # prospects % each 4: % each 4: % each 3:1 30% of prospects Rest more less 3:1 July 14-17,
25 GOAL: $50,000 # gifts Size # prospects 1-2 $ 5, , , Rest Varies Quite a few Best Strategy Personal face to face asking Nothing takes the place of face to face asking July 14-17,
26 Tips on asking 1. Success is asking 2. Be OK with no or not now July 14-17,
27 3. Believe in your cause 4. Don t ask everyone July 14-17,
28 Ability: Gives away money Belief: Cares about this cause or something similar Contact: How you know A and B is that you or someone you trust knows the prospect. You have access to this person. Gift Range Chart Relationship with organization 1 st gift? 7 th? 20 th? Who s asking? Close friend? Friend of friend? Pick an amount or a range. You need to name something specific. July 14-17,
29 Example: $10,000 Need: 10 at $1,000 Or 1 at $5,000 1 at 2,000 3 at 1,000 Need 3X as many prospects as gifts. Create a chart of possible prospects: Name Relationship Gives $ Cares? Ask for: July 14-17,
30 Create a chart of possible prospects: Name Relationship Gives? Cares? Ask for: 1 Max Ex-boyfriend Never Hardly Time of day 2 Mary Cousin Yes Yes $150 3 Jose Friend Yes Lobbyist Houseparty 4 Susan Colleague?? Sort of Comedy night 5 Georgia Book club Yes Probably not Milagro Neighbor Yes Definitely $500 7 Tiffany Best friend Yes Already gives $1,000 8 Sujin Colleague Yes Yes, recently Intro to other health professionals Use a combination of letter/ , phone call and face to face to face meeting July 14-17,
31 KLEIN & ROTH CONSULTING Kim Klein x306 Fundraising from the Shelter Trenches: How to Work What You ve Got! Karen Hollish Director of Development and Marketing July 14-17,
32 Asking for Money IS Hard, But This is Why We Do It Each Organization Has Its Own Strengths Nonprofit shelter Government shelter Foster-based rescue group July 14-17,
33 Top 5 Tactics to Try (and What to Avoid, Too) #5: Aggressively Market Your Successes Spot the story, and engage the media #5: Aggressively Market Your Successes Involve your supporters in the save process Compile these stories for a Top 10 year-end e-campaign (And use your Amazon Wish List!) July 14-17,
34 #5: Aggressively Market Your Successes #4: Double Your Donations with a Match July 14-17,
35 #4: Double Your Donations with a Match Your investment will be doubled by You will have twice the impact for pets like Sunny Every single dollar you give will turn into two for our pets! Please, won t you help us meet this match? #3: Offer Your Donors Behind-the-Scenes Tours And curate them carefully July 14-17,
36 #2: Be Very Selective With Events Consider what YOU will get from the arrangement Negotiate terms that work for you #2: Be Very Selective With Events Try small house parties instead of galas July 14-17,
37 #1: Rock Your Thank-you Notes Make them short, sweet and different #1: Rock Your Thank-you Notes July 14-17,
38 Go Easy On Yourself -- and Remember Why You re Here Look for mentors Search for skilled volunteers to share the work Celebrate the lives that have been saved by your fundraising (520) July 14-17,
direct response marketing.
Direct Mail Basics One of many channels Direct mail is just one type of direct response marketing. Direct response is a type of marketing designed to generate an immediate response from donors where each
More information115 Tips to Raise More Money By Mail
115 Tips to Raise More Money By Mail Direct mail is by far the source of most gifts to nonprofits. And it s one of the most important communications vehicles your organization has. Raise all the money
More informationHow to Create Fundraising Appeals that Work. Presented by: Mike Snusz Danielle Johnson-Vermenton
How to Create Fundraising Appeals that Work Presented by: Mike Snusz Danielle Johnson-Vermenton 2 3 As much as 34% of all gifts are received in the last 3 months 3,000 How media do you messages get a day
More informationUTILIZE YOUR YEAR-END MOMENTUM. Kick-Start 2013 Fundraising
UTILIZE YOUR YEAR-END MOMENTUM Kick-Start 2013 Fundraising Turn your year-end fundraising into sustained growth in the new year. Did you know that most organizations receive half of their annual online
More information21 Hot Tips to Raise More Money! Presented By: Lautman Maska Neill & Company June 4, 2015
21 Hot Tips to Raise More Money! Presented By: Lautman Maska Neill & Company June 4, 2015 1. Who you mail is more important than what you mail. Targeting known donors to other organizations will yield
More informationPresented by. Tim Crum HOW TO USE TO TRACK YOUR SUCCESS
Presented by Tim Crum HOW TO USE TO TRACK YOUR SUCCESS About Tim Winner of the 2016 International Business Excellence Award for Best Animal Welfare Fundraising Organization in the U.S.A. 20+ years professional
More informationNonprofit Success Workshop 9/20/2011 Instructors: Jennifer Darrouzet & Michael Perez
Nonprofit Success Workshop 9/20/2011 Instructors: Jennifer Darrouzet & Michael Perez 1 Change Happens 2 Agenda The Next Generation of American Giving Communication Trends Major Gift Fundraising Acquiring
More informationTo Raise More Money! Presented By: Lynn Mehaffy, CFRE, Vice President Victoria Viera, Account Executive
To Raise More Money! Presented By: Lynn Mehaffy, CFRE, Vice President Victoria Viera, Account Executive 1. Who you Mail is More Important Than What You Mail Qty Gross Ave. Cost Per Total Net Per Lists
More information. Best Practices. for Fundraising
Email Best Practices for Fundraising 1 Contents Do More for Your Cause with Email Marketing...2 Plan...4 3 Simple Steps to Planning Your Email Marketing Strategy...5 Design...8 7 Essential Elements of
More informationDirect Mail and your Donor Base the Nuts and Bolts of Successful Appeals
Direct Mail and your Donor Base the Nuts and Bolts of Successful Appeals About Erica Waasdorp Philanthropoholic President, A Direct Solution Raised millions of giving dollars Reader s Digest graduate Author,
More informationRACHEL RAMJATTAN, CFRE. Stewarding Giving Day Donors How to Convert First Time Donors to Loyal Friends
RACHEL RAMJATTAN, CFRE Stewarding Giving Day Donors How to Convert First Time Donors to Loyal Friends What We Will Cover Today Retention & Stewardship Matters Creating an Awesome Donor Experience Continue
More informationGrowing your Donors by Growing your List
+ + Overview of Webinar Growing your Donors by Growing your List Webinar June 14, 2012 A Growing Your Donors monthly webinar Ashley Hansen, Care2 ashleyh@care2team.com 202-785-7304 Director of Nonprofit
More informationONLINE REGISTRATION: A STEP-BY-STEP GUIDE
ONLINE REGISTRATION: A STEP-BY-STEP GUIDE We encourage all of our Walkers to register online at diabetes.org/stepout. It s quick. It s easy. And, you ll have the opportunity to take advantage of our online
More informationUsing Social Media and New Media Technologies in Fundraising
Using Social Media and New Media Technologies in Fundraising Presented by: Maria Semple, The Prospect Finder LLC Copyright 2013 The Prospect Finder LLC The Options Seem Endless.. 1.15 billion monthly active
More informationSMS Starter Kit. A Guide to Nonprofit Text Messaging Campaigns
SMS Starter Kit A Guide to Nonprofit Text Messaging Campaigns 1 Welcome! Is your nonprofit organization thinking about starting a text messaging campaign? Do you have the right tools to get started? Well,
More informationThe Return of Marketing to Fundraising Engaging Alumni with Premiums and Other Tested Strategies
The Return of Marketing to Fundraising Engaging Alumni with Premiums and Other Tested Strategies David Hazeltine CASE Senior Annual Giving Professionals Conference Common practices and issues within development
More informationDigital Marke,ng 101 Digital Marke,ng Strategies, Big and Small. Amy Starnes & Kate Moore
Digital Marke,ng 101 Digital Marke,ng Strategies, Big and Small Amy Starnes & Kate Moore Hi! We like the internet Amy Starnes Director, Digital Fundraising Kate Moore Manager, Digital Campaigns and Email
More informationSound the Alarm: Fundraising Toolkit
Welcome! Thank you for fundraising in support of Sound the Alarm, a home fire safety and smoke alarm installation event. This toolkit provides simple ways to fundraise for lifesaving services in our joint
More informationPart 1: How Can I Make Next Year s Event More Successful? November 15, 2010 Presenters: Amy Braiterman, Blackbaud Kim Romaszewski, Blackbaud
Part 1: How Can I Make Next Year s Event More Successful? November 15, 2010 Presenters: Amy Braiterman, Blackbaud Kim Romaszewski, Blackbaud Events Boot Camp Series Events Boot Camp, Part 1: How Can I
More information7 Things Every Nonprofit Professional Should Know about Online Fundraising and Marketing Convio, Inc.
7 Things Every Nonprofit Professional Should Know about Online Fundraising and Marketing Agenda The Online Opportunity The 7 Things About Convio 2 The Online Opportunity Online marketing has demonstrated
More informationGetting Started with DonateNow
Getting Started with DonateNow Table of Contents Welcome Required Set Up Page Personality Donor Options Thank Yous and Receipts Social Sharing and Endorsements Publish Your Page Promote Your Page Dashboard
More informationUsing to support your mission. Craigslist Non-profit boot camp August 19, 2006 Case Study: Sacred Heart Community Services
Using e-mail to support your mission Craigslist Non-profit boot camp August 19, 2006 Case Study: Sacred Heart Community Services Who is Donordigital? Donordigital is a full-service online fundraising,
More informationNew Perspectives for Online Fundraising and Marketing
New Perspectives for Online Fundraising and Marketing Beyond Web sites and donation forms 1 Agenda Your Online Opportunity It s Bigger than You Think Planning Strategically Active email acquisition Relationship
More informationMake a complete inventory of all of the publications/correspondence [your organization] sends out electronic and print. Examples might include:
The Marketing Plan 1) UTILIZING YOUR OWN EXISTING RESOURCES Make a complete inventory of all of the publications/correspondence [your organization] sends out electronic and print. Examples might include:
More informationHow Do You Measure Up?
How Do You Measure Up? 4 Online Trends Every Fundraiser Should Know A Guide To Understanding Recent Online Fundraising Trends, Engaging Donors, And Translating Metrics Into Larger, More Frequent Gifts
More informationIntegrated Fundraising: How to Use What You Already Know To Raise More Money
Integrated Fundraising: How to Use What You Already Know To Raise More Money PRESENTED BY CATHY FINNEY, THE WILDERNESS SOCIETY TIFFANY NEILL, LAUTMAN MASKA NEILL & COMPANY 10/3/2012 Footer 1 TODAY S ROADMAP
More informationTop 10 Ideas for Year End Fundraising Success
Top 10 Ideas for Year End Fundraising Success This is the time when most non-profit organizations are looking for year-end fundraising ideas to raise more money. If your organization hasn t started its
More information* Multi-Channel Marketing 28 tips on how to integrate for fundraising success
* Multi-Channel Marketing 28 tips on how to integrate for fundraising success Presented by: Barb Perell Mark Mitchell DM201: April 20, 2016 *Speaker Introductions 2 *Multi-channel everywhere examples from
More informationONLINE FUND RAISING: A STEP-BY-STEP GUIDE
ONLINE FUND RAISING: A STEP-BY-STEP GUIDE All registered riders are encouraged to take advantage of Tour s user-friendly online tools to help meet their fundraising goals. You don t need to be a computer
More informationGetting the second gift from the new donor
Getting the second gift from the new donor Heather Rocheleau September 14, 2012 Agenda Why focus on the second gift? The new landscape of digital donor behavior The Basics Maximizing your program 2 Factors
More informationF O R N E C S O N L I N E D O N O R S. An introduction to a simple audit process used to optimize the online donation experience
THE GIVING EXPERIENCE F O R N E C S O N L I N E D O N O R S An audit of NEC s online donation process 10/15/2012 10/31/2013 Footer 1 ABOUT THIS SESSION An introduction to a simple audit process used to
More informationFrequently Asked Questions Regarding Charitable Fundraising & The Personal Information Protection and Electronic Documents Act (PIPEDA)
Frequently Asked Questions Regarding Charitable Fundraising & The Personal Information Protection and Electronic Documents Act (PIPEDA) On January 1, 2004, the federal Personal Information Protection and
More informationAmerican Heart Association
American Heart Association Personal Fundraising Guide for Social Events Creating a Personal Fundraising Page or Signing into Your Current Page Visit the public website of the event you d like to raise
More informationTeam Fundraising Guide
Team Fundraising Guide 012511 Blackbaud NetCommunity 2011 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,
More informationBuild a Communication Strategy Field Guide classy.org 1
Build a Communication Strategy Field Guide classy.org 1 TABLE OF CONTENTS INTRODUCTION PAGE 3 CHAPTER 1 Soft Launch PAGE 5 CHAPTER 2 Hard Launch PAGE 7 CHAPTER 3 Mid-Campaign PAGE 10 CHAPTER 4 End of Campaign
More informationHow to customize your campaign
How to customize your campaign It s important to customize your campaign and make it stand out of the crowd. Doing so will engage your donor base and help them connect with your cause. Your campaign is
More informationAs the food drive coordinator for your organization, you will serve as the liaison between your organization and Northern Illinois Food Bank.
Food Drive Guide As a team captain you can customize your team page, determine the overall team fundraising goal, and recruit fundraisers who will work to reach their individual, and the team s fundraising
More informationThe Workflows Recipe Book
NONPROFIT AUTOMATION: The Workflows Recipe Book Automated engagement templates to help you save time and build better supporter relationships. Data Entry & Maintenance Communications Donor & Prospect Engagement
More informationThe Case for Print in a New Media World. Ingrid Steiner The Castle Press
The Case for Print in a New Media World Ingrid Steiner The Castle Press 310-824-5201 ingrid@castlepress.com Who You are Dealing With They are liberal spenders who go for all the bells and whistles. They
More informationWeb WOW 4 Ways to Bring Your Brand to Life Online
Rev Nov 2018 MARKETING GUIDE Web WOW 4 Ways to Bring Your Brand to Life Online INTRODUCTION At Mission Minded, we re experts in bringing brands to life both off and online. That s why our clients choose
More informationIt s Casual. Using SMS and Facebook Messenger to Reach Your Donors
It s Casual Using SMS and Facebook Messenger to Reach Your Donors Rachel Kottler, Digital Account Manager Lautman Maska Neill & Company rkottler@lautmandc.com @lautmandc Brought To You By Michael Sabat,
More informationWeek Three Successful Direct Mail Design on a Budget
Week Three Successful Direct Mail Design on a Budget PamelaGrow.com Introduction... 3 Components of a Direct Mail Appeal... 4 The Outer Envelope... 4 Postage... 5 Your Letter... 5 Reply Device... 6 Reply
More informationEffective Online Marketing 101.4: Fundamentals for effective online fundraising
Effective Online Marketing 101.4: Fundamentals for effective online fundraising Patrick Hansen and Kenan Pollack Senior Interactive Consultants About Us Patrick Hansen Senior Interactive Consultant Eight
More informationIncrease Your Donor Base: New Ideas for Building Your New Ideas for Building Base of Support Your Base of Support. Increase Your Donor Base
Increase Your Donor Base: New Ideas for Building Your New Ideas for Building Base of Support Your Base of Support Increase Your Donor Base Build your base of support by collecting both email addresses
More informationmobile friendly? Google s survey shows there are three key points to a mobile-friendly site:
1. Is your site mobile friendly? Now more than ever before it is important for your website to be mobile-friendly. According to a July 2012 Google survey of the more than 1,000 smartphone users people
More informationMailbox to Multichannel: Turning a Successful Offline Campaign into an Extraordinary Multichannel Success Story
Mailbox to Multichannel: Turning a Successful Offline Campaign into an Extraordinary Multichannel Success Story Presented by: Max Bunch,, SVP Client Services, Stratmark Danna Gonzalez, Account Supervisor,
More informationHoliday Campaigns That Work 3 billion reasons, 5 proven tips
Holiday Campaigns That Work 3 billion reasons, 5 proven tips Patrick Hansen and Kenan Pollack Senior Interactive Consultants About Us Patrick Hansen Senior Interactive Consultant Eight years experience
More informationWelcome to the Walk for Apraxia!
Welcome to the Walk for Apraxia! Thank you for registering for your local Walk for Apraxia event. Our Walk program is North America s only national apraxia awareness program and our signature fundraising
More informationManaging Returned Mail to Drive Non-Profit Donations
Moving business forward July 2008 Managing Returned Mail to Drive Non-Profit Donations Non-profit organizations of all kinds have always faced the dual challenges of fundraising and building their memberships.
More informationSound the Alarm Personal Fundraising Page Set-Up Guide
Sound the Alarm Personal Fundraising Page Set-Up Guide Thank you for signing up for personal fundraising (PF) in support of Sound the Alarm, a home fire safety and smoke alarm installation event. Sound
More informationUCEAP Connect User Guide October 2017
UCEAP Connect User Guide October 2017 1 P a g e Contents Introduction... 3 How to access the platform... 3 Registration... 3 Approval... 4 Using the platform... 4 Logging In... 4 Updating your profile...
More informationUsing Tactics For Strategic Communications. Sarah White Director, Digital Strategy and Creative Progressive Promotions
Using Email Tactics For Strategic Communications Sarah White Director, Digital Strategy and Creative Progressive Promotions What we are going to learn today: 1. How to pick the right email strategy for
More informationPlan Smart: Don t Leave Your End of Year Campaigns to Chance Convio, Inc. Page 1
Plan Smart: Don t Leave Your End of Year Campaigns to Chance 2009 Convio, Inc. Page 1 July 2009 Q&A You can ask a question at any time using the Q&A chat box at the top of your screen. All questions will
More informationDONATION. Ira Horowitz, Cornershop Creative Carrie Mann, Friends of the Earth FORM
DONATION Ira Horowitz, Cornershop Creative Carrie Mann, Friends of the Earth FORM DRINKING GAME @ira_horowitz @cornershop www.cornershopcreative.com About Cornershop Creative Online services company that
More informationThe Procrastinator's Guide to Year-End Giving - Part I
The Procrastinator's Guide to Year-End Giving - Part I By Donna Ann Harris, CMSM, Heritage Consulting Inc. From Main Street Story of the Week December 4, 2013 Procrastinators, unite! Main Street programs
More informationDonor Management with GiftWorks
Donor Management with GiftWorks The Big Picture With GiftWorks, you can store a large amount of information about each of your donors. In addition to basics like names, addresses, and phone numbers, you
More informationT he Inbox Report REVEAL MORE CONSUMER PERCEPTIONS OF . Fluent LLC Inbox. Sent. Drafts. Spam. Trash. Click here to Reply
Inbox 1 Fluent LLC Sent Drafts Spam Trash T he Inbox Report CONSUMER PERCEPTIONS OF EMAIL loading... REVEAL MORE Click here to Reply Inbox Report 2018 Americans are addicted to email.
More informationPlanning for Marketing
Copyright 2008 Constant Contact Inc. Agenda Planning for Email Marketing Questions to Answer and Planning Suggestions for Success Types of Email s What Do I Want to Achieve Who Should I Send to When Should
More informationDonor Database Management Survey Report
Donor Database Management Survey Report April 2018 TABLE OF CONTENTS Page I. Preface... 1 II. Analysis... 3 III. Conclusions... 9 IV. Survey Results... 10 Paul J. Strawhecker, Inc. I. PREFACE In March
More informationPARTICIPANT CENTER GUIDE
PARTICIPANT CENTER GUIDE Thanksgiving Day MS Run TABLE OF CONTENTS Why Use Online Fundraising Tools... 2 Guide to Online Fundraising... 2 Online Security... 2 Participant Center... 3 My Fundraising Steps...
More informationDonor Management with GiftWorks. The Big Picture... 2 A Closer Look... 2 Scenarios... 4 Best Practices Conclusion... 21
Donor Management with GiftWorks The Big Picture... 2 A Closer Look... 2 Scenarios... 4 Best Practices... 20 Conclusion... 21 The Big Picture With GiftWorks, you can store a large amount of information
More informationEffective Online Marketing 101.2: Building and cultivating your housefile
Effective Online Marketing 101.2: Building and cultivating your housefile Kenan Pollack and Adam Lemmon Convio Client Success Services About Us Kenan Pollack Senior Interactive Consultant Twelve years
More information2018 Banquet Information and Table Host Guide
2018 Banquet Information and Table Host Guide John 8:12 Thursday, November 8th & Friday, November 9th German Club Manor 711 Southgate Drive Blacksburg, VA 24060 Seating begins at 6:00 PM Dinner & Program
More informationGenerate Hot Freelance Writing Leads with This Simple Template
Generate Hot Freelance Writing Leads with This Simple Email Template This Is a Different Kind of Email Marketing I call it warm email prospecting. Mainly because it s the opposite of cold calling. And
More informationCOMPLETION OF WEBSITE REQUEST FOR PROPOSAL JUNE, 2010
COMPLETION OF WEBSITE REQUEST FOR PROPOSAL JUNE, 2010 Organizational: The HistoryMakers is a national non-profit educational institution committed to developing and providing easy access to an internationally
More informationIntegrated Multichannel Marketing and Fundraising Best Practices Convio, Inc. Page 1
Integrated Multichannel Marketing and Fundraising Best Practices 2011 Convio, Inc. Page 1 Total Annual Giving Generational Giving Study $1,200. $1,100. $1,000. $900. $800. $700. $600. $500. $400. $300.
More informationLegal Notice: Copyright 2012 and 2013 Hitman Advertising, all rights reserved. You are responsible for your own advertising in your business.
Legal Notice: COPYRIGHT: Copyright 2012 and 2013 Hitman Advertising, all rights reserved. LIMITS OF LIABILITY / DISCLAIMER OF WARRANTY: This report is NOT legal or accounting advice. You need to do your
More informationThe Strategic Approach to Design. Raheel Gauba
The Strategic Approach to Design 1 why? why? why? why? Charity websites are poor campaigning tools and often fail to use the most effective web technologies - Precedent (Communications agency in UK) March
More information7/29/2014 PTP Fundraising Training July 31-August 1 Page 1 of 91
7/29/2014 PTP Fundraising Training July 31-August 1 Page 1 of 91 Progressive Technology Project Page 1 of 1 7/27/2014 7/29/2014 PTP Fundraising Training July 31-August 1 Page 2 of 91 Number of individual
More information3 Steps to a Great Website
3 Steps to a Great Website How to Bring Your Brand and Site to Life Our clients choose Mission Minded as a partner for developing their web presence because of our expertise in bringing their brands to
More informationPowerful Fundraising Tools are at Your Fingertips! #CanadaHelpsChats
Powerful Fundraising Tools are at Your Fingertips! #CanadaHelpsChats Webinar Reminders You can hear us, but we can t hear you. Have questions? Type them into the Questions Log at anytime. Webinar Reminders
More informationFacebook Page Insights
Facebook Product Guide for Facebook Page owners Businesses will be better in a connected world. That s why we connect 845M people and their friends to the things they care about, using social technologies
More informationIntroduction for Nonprofits
Online Tools Introduction for Nonprofits These training materials have been prepared by Aspiration. Who is Aspiration? Aspiration helps nonprofits and foundations use software tools more effectively and
More informationTactic 12: Pinterest Tips
Tactic 12: Pinterest Tips Why Pinterest? Pinterest is the perfect platform to reach your target audience and existing donor base. Females between the ages of 18 and 35 are the most active on Pinterest
More informationA Beginner's Guide to Online Fundraising & Marketing. Nonprofit 911 Teleconference July 7, Jono Smith VP, Marketing Network for Good
1 A Beginner's Guide to Online Fundraising & Marketing Nonprofit 911 Teleconference July 7, 2009 Jono Smith VP, Marketing Network for Good 2 Key Takeaways Why online fundraising is the great equalizer
More informationStride Admin User Guide
Stride Admin User Guide Welcome! Dashboard Settings Content Records Payments Reports This document has several features to make navigation easy and intuitive. We recommend downloading and viewing it with
More informationLeveraging to Acquire and Retain Giving Day Donors
Leveraging Email to Acquire and Retain Giving Day Donors Email is NOT dead Email is a passport for the web This is not an olive Crowd Network Community Your list Crowd Reach through SEO, social, ads, etc.
More informationEARLY SIGNALS ON MOBILE PHILANTHROPY
EARLY SIGNALS ON MOBILE PHILANTHROPY IS HAITI THE TIPPING POINT? A joint study by Convio, Edge Research and Sea Change Strategies analyzing mobile trends and adoption rates across Gen Y, Gen X, Baby Boomers
More informationRelay For Life Fundraising
Relay For Life Fundraising The Art and Science of Asking for Donations Relay For Life Online Committee Table of Contents TABLE OF CONTENTS... 2 INTRODUCTION... 3 THE ART OR HUMAN SIDE OF ASKING... 4 THERE
More informationAcquisition Techniques You Can Use Today Convio, Inc.
Email Acquisition Techniques You Can Use Today 1 Agenda Quick Recap Of Online Marketing Why Are Emails So Important? Email Acquisition Techniques After the Email: Now What? About Convio Next Steps 2 You
More informationDistrict 5910 Website Quick Start Manual Let s Roll Rotarians!
District 5910 Website Quick Start Manual Let s Roll Rotarians! All Rotarians in District 5910 have access to the Members Section of the District Website THE BASICS After logging on to the system, members
More informationAchieving Success Online - Convio Workshop
Achieving Success Online - Convio Workshop 1 1 Agenda Revisiting Our Perspective for Online Marketing Goals and Constituent Exercises File Building Approaches Viral Marketing Relationship Pathways Constituent
More information1. Send s (you can import address by clicking the address book Option
DOING ONLINE FUNDRAISING IN 15 EASY STEPS HOW TO REGISTER ONLINE 1. Go to ANCOPUSA.org or ANCOPUSAWALK.org 2. Click Register Now! 3. Click on Register On Line 4. Click Create New Account 5. Select your
More informationBasics that You Should Consider for End-Of Year Fundraising
Basics that You Should Consider for End-Of Year Fundraising Presenter: Patrick Hansen About Your Presenter Patrick Hansen Senior Interactive Consultant Eight years experience in the non-profit and technology
More information+ + Yes. Consider traditional fundraising methods. Contact your local CANSA Care Centre for guidance. Am I comfortable with IT and software?
Do I have a large online network/following? + + Am I comfortable with IT and software? Are my potential supporters/donors online? Yes No Determine which CANSA project to support Prepare story text for
More informationPROFESSIONAL COMMUNICATIONS: COVER LETTERS, REFERENCES, S, and THANK YOUS
PROFESSIONAL COMMUNICATIONS: COVER LETTERS, REFERENCES, EMAILS, and THANK YOUS Professional Development Workshop Series Career Development and Internships Office (CDIO) careers@northpark.edu (773)244-5575
More informationLanding Page Masterclass 25 Steps to Converting More Donors on Your Website
Landing Page Masterclass 25 Steps to Converting More Donors on Your Website What is a landing page?! Agenda Before you make your landing page! Critical elements of design! Things to avoid! How to measure
More informationPARTICIPANT CENTER HOW-TO GUIDE
Every MuckFest participant has his or her very own personal fundraising webpage (aka your Personal Page ). Once you ve logged in to your Participant Center, you ll be able to update your Personal Page
More information2019 BE LOUD Breakfast: Table Captain Registration Guide
2019 BE LOUD Breakfast: Table Captain Registration Guide Thank you for joining us for the 2019 BE LOUD Breakfast! Attending As An Individual This option should be used by those who would like to attend
More informationThank You. Hello. Special offer
% Thank You Hello Special offer Guide to Dynamic Content These days, effective email marketing campaigns are all about relevance. The time when generic mass mailings generated justifiable income are almost
More informationThe Convio Online Marketing Nonprofit Benchmark Index Study. Executive Summary
The Convio Online Marketing Nonprofit Benchmark Index Study Executive Summary Introduction For the third consecutive year, Convio the leading provider of on-demand constituent relationship management software
More informationDo More With Less: The Complete Toolbox for Small & Growing Nonprofits Convio, Inc. Page 1
Do More With Less: The Complete Toolbox for Small & Growing Nonprofits 2011 Convio, Inc. Page 1 2011 Convio, Inc. Page 2 The Next 10 Years Generationally tailored marketing Direct mail continues but no
More informationOverview: Students explore how they can use to communicate with real people within their schools, families, and communities.
Sending Email LESSON PLAN Essential Question: How do you connect with others through email? Learning Overview and Objectives Overview: Students explore how they can use email to communicate with real people
More informationSession 4: Social Media and Strategy
Session 4: Social Media and Email Strategy Our mission is to transform aid and philanthropy to accelerate community-led change. Session #4 Facilitators Megan DeSisti Catrin Cooper OBJECTIVES Craft emails
More informationNew Thermometer Design. Upgraded Address Book
As part of our commitment to continuously updating and enhancing our fundraising system, we are thrilled to announce the latest enhancements to our event/campaign (Major Event Template) product. What s
More informationSending LESSON PLAN UNIT 1. Essential Question How do you connect with others through ? Lesson Overview. Learning Objectives
LESSON PLAN Sending Email GRADES K-2 UNIT Essential Question How do you connect with others through email? Lesson Overview Students explore how they can use email to communicate with real people within
More informationTable of Contents. 1 Website Enhancement Christmas-ify Your Website from VAT (POA) Falling Snow VAT...
Table of Contents 1 Website Enhancement... 3 1.1 Christmas-ify Your Website from 100 + VAT (POA)... 3 1.2 Falling Snow - 100 +VAT... 3 2 Christmas Animation or Video... 4 2.1 HTML 5 Animations from 250
More informationFacebook Page Insights
Facebook Product Guide for Facebook Page owners Businesses will be better in a connected world. That s why we connect 800M people and their friends to the things they care about, using social technologies
More informationIntegrated Multichannel Marketing & Fundraising Best Practices Matthew Mielcarek Director, Convio Strategy Practice
Integrated Multichannel Marketing & Fundraising Best Practices Matthew Mielcarek Director, Convio Strategy Practice 2011 Convio, Inc. Page 1 Overview The art and science of fundraising is changing 2 2011
More informationDonorDrive Fundraising Guide: Getting Started with Online Fundraising
DonorDrive Fundraising Guide: Getting Started with Online Fundraising We here at DonorDrive created this guide to help you navigate your Fundraiser Portal. Your DonorDrive Fundraiser Portal will help you
More information