SECRETS DIGITAL MARKETING

Size: px

Start display at page:

Download "SECRETS DIGITAL MARKETING"

Dana Day
5 years ago
Views:

1 7 ORE R M SA LES PRO SECRETS IQUES FO TEC VEN HN DIGITAL MARKETING

SECRET 1 SEED YOUR DATABASE Lists are at the heart of marketing. The best databases include current and accurate name, email, phone, address and job title information for potential customers.

2 SECRET 1 SEED YOUR DATABASE Lists are at the heart of marketing. The best databases include current and accurate name, , phone, address and job title information for potential customers. Seed lists can be hyper targeted by demographics: Age, gender and ethnicity Geography Occupation and ﬁnances Health Tip: Analyze which list components are highest performing and then target matching personas. The most eﬀective marketing teams are in a constant state of buying, growing, cleaning and appending prospect data to their list. 90% of sales prospects should have accurate contact information for a list to be considered healthy

3 SECRET 2 PROMOTE FREE CONTENT Free content is what starts the sales cycle and fuels brand awareness. The goal of content creation is to become a trusted, online thought leader within your market and industry. Popular types of digital content include: Infographics and ebooks Webinars and podcasts Surveys, tutorials and calendars Video testimonials and case studies Tip: The more you tailor your content, the better it will perform to your audience. Ask prospects to provide their so that you can send them your free content. This converts prospects into marketing qualiﬁed leads (MQLs). 75% or more of B2B sales opportunities should be created from marketing qualiﬁed leads

SECRET 3 DRIP YOUR EMAIL Sending email to subscribers is all about deliverablity. The goal of email marketing is avoid the junk folder and get prospects to click your link.

4 SECRET 3 DRIP YOUR Sending to subscribers is all about deliverablity. The goal of marketing is avoid the junk folder and get prospects to click your link. To guarantee that you send high-performing voluminous blasts: Send from your own subdomain (warmed up) Drip your over time (hours-days-weeks) Monitor bounces and direct complaints closely Send variations and use A/B testing Tip: Boost clicks by re-sending a variation of your to those who receive it but do not open it. For maximum response rates, should be sent from both business and individual names with personalized ﬁelds in the subject and body. 33% or more of your leads should result from ongoing marketing to targeted lists

SECRET 4 USE LOOKALIKE AUDIENCES Leverage your email list to target your prospects on Facebook.

5 SECRET 4 USE LOOKALIKE AUDIENCES Leverage your list to target your prospects on Facebook. When you implement multi-channel digital marketing you increase the opportunity for a prospect to convert into a lead. Eﬀective social strategies include: Compelling calls-to-action Art, photo and video ads Impression, click and conversion campaigns Messenger marketing integration Tip: Create diﬀerent lookalike audiences based on where leads are in your sales funnel. To drive the lowest CPC, run ad variations for a test period and then run the best performing ad 400% more of your prospects will convert into a lead if you implement a multi channel digital marketing strategy

SECRET 5 SET UP MESSENGER BOT Create a unique messaging experience with your prospects. Set up a series of questions and answers that appear when people interact with your chat bot.

6 SECRET 5 SET UP MESSENGER BOT Create a unique messaging experience with your prospects. Set up a series of questions and answers that appear when people interact with your chat bot. Facebook messenger is a new channel to promote your brand and products. There are easy ways to get messenger subscribers: Comment on a post or click a link Click on a social media ad Check a box on a form or chat on your website Tip: Run a contest that prospects can only enter by interacting with your messaging bot. Boost future promotions by leveraging real-time Facebook messaging to your subscribers. 400% % 90 or more of your messages will be seen by your Facebook messenger subscribers

7 SECRET 6 OUTREACH TO INFLUENCERS Empower social media and web inﬂuencers to share your content on their platform to promote their brand. In return, inﬂuencers will link back to your website. This is the absolute best way to drive organic search traﬃc. For best results your content should be tailored for: Trending topics Popular search terms Speciﬁc audiences Tip: Convert your most popular content into evergreen pages with more free content and oﬀers. The best way to drive long-term leads is a constant ﬂow of exceptional content that your network of inﬂuencers are excited to share % % or more of the search traﬃc on your website should come from evergreen content

8 SECRET 7 REAL TIME REPORTING Ensure that you reach your goals by making on-the-ﬂy adjustments to your strategy based on real-time data. It is vital to digital marketing campaign success that your team is able to scale up what is working and scale down what is not. Be sure to measure the performance of: (Opens, clicks and A/B test results) Website traﬃc (Visits and conversions) Sales funnel (MQL > SQL > Customer) Tip: Analytics matter if they help you make decisions. Don t bother with superﬂuous numbers and charts. Use marketing automation software like Hubspot, Active Campaign and Mailchimp to create real-time dashboards and reports % % or more of your monthly sales totals should result from marketing automation

9 With more than 4000 satisfied customers, Giant Partners provides comprehensive digital marketing services including: search optimization, content creation, lists, , social outreach, messenger, PPC management, display advertising, lead nurturing and more! Get started at giantpartners.com or call (800) to schedule a strategy session today!

Newsletters: Tips & Tools. Kim Rush Lynch Agriculture Marketing Specialist Prince George s County

Newsletters: Tips & Tools. Kim Rush Lynch Agriculture Marketing Specialist Prince George s County Email Newsletters: Tips & Tools Kim Rush Lynch Agriculture Marketing Specialist Prince George s County kimrush@umd.edu 301.868.8780 ARE NEWSLETTERS DEAD? A June 2016 survey of US marketers conducted by