Using Facebook in your Small Businesses

Transcription

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2 Using Facebook in your Small Businesses

3 Dianthe Harris Skurko Social Business Manager 10+ in social media marketing 10+ helping small to large businesses

4 What you will learn How to add your business to Facebook Which Facebook tools to use Content creation shortcuts Using Facebook ads Online and offline tactics to reach customers

5 Why Facebook?

6 The numbers 1.65 billion active monthly users 1.09 billion daily active users In 2nd place: YouTube at 1 billion

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8 Your business + Facebook

9 Creating a Facebook page Login to your Facebook profile Select create page Choose a category that represents your business

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15 Update the About Section Tell Facebook about your business Complete all relevant fields Set your Facebook web address Add your address (not public to others) Add your website

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18 10 Ways to Use Facebook in your In Your Small Business

19 #1 Create a Strategy

20 Create a Strategy Plan out what you will post Post at least 1-2X a day Develop a 30-day plan What would my customers be interested in? Tools Facebook Insights Facebook scheduler Hootsuite

21 #2 Tell a Story

22 Tell a Story Why should your customers care? Be a better storyteller Look at other related brands

23 Share Engaging Content Types of content Blog posts Video Photos Look at your competition for ideas Subscribe to blogs (feedly) Test, test, test (Feedly is a news aggregator application that compiles news feeds from a variety of online sources for the user to customize and share with others).

24 #3 Create Visual Content

25 Creating Visual Content Keep your audience coming back Vary the type of content you share Blog post/photos/videos Tools Word Swag - (create beautifully custom text layouts) Ripl - (create animated posts) Canva - (design, graphics and layouts) Magisto - (create business videos) Giphy - (interface allows users to search for reaction GIFs)

26 #4 Facebook Live Video

27 Facebook Live Video Broadcast to your audience Share your first hand experience Available for Profiles/Pages/Groups/Events Record up to 90 minutes at a time Tools Facebook Pages app

28 #5 Apply Facebook CTA buttons

29 Call-To-Action Buttons Highlight something important 1 button per Facebook page Recommended buttons Sign up ( list) Learn more Call now Tools LeadPages - lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and .

30 #6 Add a Shop

31 Facebook Page Shop Sell products to customers Check-out on Facebook Manage Orders View clicks and purchases Advertise with Facebook ads *Not available everywhere Tools Facebook page

32 Shopping and More Create landing pages A page with a single action Mobile-friendly! Examples Customer discount List products for sale Tools Shortstack - Create Facebook apps and build engaging social media marketing campaigns contests, promotions LeadPages - lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and .

33 #7 Build Your List

34 Building Your List Filling the funnel with leads Convert leads into customers Share valuable content Tools LeadPages - lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and . Aweber - an auto-responder for marketing

35 #8 Facebook Groups

36 Facebook Groups More personalized than a page Get to know customers better Create groups for anything! Public (general topic) Closed (members only) Secret (think-tank) Tools Facebook group Groups mobile app

37 #9 Promoting Your Page

38 Leverage Personal Connections Share Facebook posts to your profile Higher exposure Tag friends in comments using sign Work with other businesses Tag pages using sign

39 Facebook Messenger Codes Scannable code Allows customers to message your business Make it your page profile photo Include in presentations and storefronts Tools Tutorial Facebook Messenger

40 Facebook Plugin Page Add to blog/website Can be customized Customers can like your page Message your page Tools Facebook page pugin

41 #10 Facebook Ads

42 Facebook Ads Who do you want to reach What is your goal Set a budget ($1 - $5) Install a Facebook pixel on website (tracking) Create your ads Tools Facebook Ads Messenger

43 Facebook Ads - Nearby Customers

44 Thank you!

45 Questions?

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