ENABLING MULTI-ACCESS SERVICES WITH THE ALWAYS BEST CONNECTED CONCEPT

Transcription

1 ENABLING MULTI-ACCESS SERVICES WITH THE ALWAYS BEST CONNECTED CONCEPT Magnus Gunnarsson Director of Product Management Ericsson ALWAYS BEST CONNECTED OCTOBER

2 Wireless Communications Evolution PAN SEPARATE DEVICES INFRARED BLUETOOTH MULTIPLE DEVICES WAN 2G CDMA GSM TDMA 3G CDMA2000 WDCMA EDGE ALWAYS BEST CONNECTED (ABC) ADAPTIVE SERVICES SEPARATE NETWORKS LAN WLAN MULTIPLE NETWORKS ALWAYS BEST CONNECTED OCTOBER

3 ABC End-User Vision To turn on your preferred communication device wherever you are and access services optimized for your device, network connection and personal preferences WLAN, LAN SERVICE TRANSPARENCY GPRS/UMTS CDMA2000 SATELLITE PAN BLUETOOTH DSL, CABLE TV ALWAYS BEST CONNECTED OCTOBER

4 ABC Network Enablers and Building Blocks CONTENT ADAPTATION ABC TERMINAL PROFILE HANDLING MOBILITY MANAGEMENT AAA SUPPORT / SECURITY ACCESS SOLUTION ACCESS DISCOVERY SERVICE NETWORK DOMAIN ACCESS NETWORK DOMAIN ALWAYS BEST CONNECTED OCTOBER

5 CDMA2000 Multi-Access Solution BLUETOOTH WLAN HOT SPOT NETWORK MANAGEMENT AAA/CSS SERVICE NETWORK NODES PDSN, HA AND WLAN SERVING NODE IP NETWORK INTERNET BSC RBS CORPORATE VPN SERVERS ALWAYS BEST CONNECTED OCTOBER APPLICATION SERVERS

6 ABC From Deployment to Vision VISION CONTENT ADAPTATION NETWORK/ SERVICE ENABLERS PROFILE HANDLING PDSN, HA AND WLAN SERVING NODE AAA NEW FEATURES MOBILITY MANAGEMENT AAA/CSS SUPPORT / SECURITY ACCESS SELECTION ACCESS DISCOVERY ALWAYS BEST CONNECTED OCTOBER

7 End-To-End Perspective Network requirements to scale new and complementary services Devices and clients supported end-to-end Brand name recognition risks versus opportunities Maintenance of infrastructure and applications central versus local approach Target market segments and service differentiation PROJECT MANAGEMENT RF DESIGN IMPLEMENTATION ENGINEERING ENGINEERING DOCUMENTATION INSTALLATION ACCEPTANCE TESTING CUSTOMIZED SERVICES ALWAYS BEST CONNECTED OCTOBER

8 ABC at University of California San Diego (UCSD) ABC service test-bed deployed at UCSD campus Several projects using/researching the ABC concept ABC activities pursued or planned at present ABC PANs and ABC MANETs (Mobile Ad-hoc NETworks) Combined Mobile IP and session layer mobility Capacity aggregation over multiple networks Adaptive video codecs over multiple interfaces Adaptive content Campus shuttle with ABC router WLAN ABC ROUTER CDMA2000 1X CDMA2000 1xEV-DO ALWAYS BEST CONNECTED OCTOBER

9 Vehicle-Centric ABC Perspective LOCAL-AREA HOT SPOT HIGH DATA USAGE Automotive diagnostics Location-relevant info/services Retail music/video NEW TERMINAL WIDE-AREA 3G COVERAGE MODERATE DATA USAGE Automotive alerts Location-relevant ads Maps/directions ALWAYS BEST CONNECTED OCTOBER

10 Example of a WLAN Application for the Consumer Public Collaborative games on campus at DVD quality Video streaming at DVD quality in conference facility Location-relevant access and services ALWAYS BEST CONNECTED OCTOBER

11 Wireless Operators and Enterprise Accounts: Example Capturing a group of high-end subscribers for voice and data Targeted services for an increasingly mobile workforce Leveraging existing subscriber database and network infrastructure Reduce churn of existing high end most profitable subscribers Optimize capacity in wireless wide-area network WLAN IS BEST SUITED TO NEW PORTABLE BROADBAND DATA SERVICES ALWAYS BEST CONNECTED OCTOBER

12 Voice, Data and Entertainment Services for the Home Multimedia network infrastructure available Transport through cable and DSL available WLAN and Bluetooth increasing penetration in homes IS THE HOME JUST ANOTHER HOT SPOT? ALWAYS BEST CONNECTED OCTOBER

13 Global Public WLAN Subscription Revenues North America about 50% of market Ovum s analysis relatively conservative 2500 MILLION $ REST OF WORLD ASIA-PACIFIC WESTERN EUROPE 500 NORTH AMERICA Source Ovum, Public Wireless LAN: The Business Opportunity, Dec 2002 ALWAYS BEST CONNECTED OCTOBER

14 Standards Status: WLAN Interworking with 3G Networks 3GPP2 Stage one in final review 3 interworking proposals in stage two (Ericsson, Huawei, Lucent) Following evolution in 3GPP 3GPP Stage two in final review Six interworking scenarios described Common billing and customer care 3GPP system-based access control and charging Access to 3GPP system PS services Service continuity Seamless services Access to 3GPP system CS services ALWAYS BEST CONNECTED OCTOBER

15 ABC activity Multi-access solution sold to accounts representing CDMA2000, GSM and WCDMA networks across the globe Several ABC projects contracted/completed with customers from the wireless operator segment as well as the car industry ALWAYS BEST CONNECTED OCTOBER

16 ABC Summary Complementary services are rolling out First multi-access infrastructure being shipped ABC networks and services evaluated by a range of companies Wireless operator has great opportunity to leverage subscriber relationships WLAN is one complementary service to differentiate service offering ALWAYS BEST CONNECTED OCTOBER

17 ABC Summary (CONTINUED) New actors likely to enter arena for communication services As complementary networks expand, maintenance becomes critical Brand recognition is best protected through network quality control Ad-hoc, semi-proprietary and network solutions are likely to drive the evolution of ABC Traditional standards bodies are being used to secure harmonized interworking ALWAYS BEST CONNECTED OCTOBER