Mobile Multimedia Services
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1 Mobile Multimedia Services Bosco Eduardo Fernandes Siemens and UMTS FORUM CHAIRMAN ICT GROUP (IT Media, Applications & Content) Tel.: Fax.: Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom2004 1
2 Presentation Outline Service / Applications wish list Standards Devices Conclusion Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom2004 2
3 Main drivers towards the Information Society The USER preferences Needs & Wants Being in Control On the MOBILE - Being Informed - Being Entertained Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom2004 3
4 TWO MAJOR ISSUES User Interoperability Content Provider USER wants information and Content while on the move The Operator wants to more Revenues Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom2004 4
5 Definition of Services and Applications Services are a portfolio of choices Applications are the building blocks that enable the creation of services Content is the information the user wants to create and /or/ use Devices allow a user to interact with the application to create, access and use content Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom2004 5
6 Service / Applications wish list Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom2004 6
7 Mobile ISP Portal Specialised Services Service Categories Concept & Applications Conferencing Mobile Internet access Mobile Intranet/ Extranet access Customised Infotaiment Multimedia Messaging Service LBS Rich Voice Messaging Internet Access Networking LBS Entertainment Financial services Infomation services M-Commerce Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom2004 7
8 Applications & Down Load Times Services 2G PSTN ISDN 2G+ 3G file 8 sec 3 sec 1 sec 0,7 sec 0,04 sec 10 Kbyte Acceptable Wait Times Web page 9 sec 3 sec 1 sec 0,8 sec 0,04 sec 9 Kbyte Text file 33 sec 11 sec 5 sec 3 sec 0,2 sec 40 Kbyte Unacceptable Wait Times Large report 28 mins 9 mins 4 mins 2 mins 7 secs 2 Mbytes Video clip 48 mins 18 mins 8 mins 4 mins 14 sec 4 Mbyte Film with TV Quality 1100 hrs 350 hrs 104 hrs 52 hrs >5 hrs Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom2004 8
9 SERVICE ISSUES SCALABILITY INTEROPERABILITY PORTABILITY Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom2004 9
10 Portability and Interoperability VART HÄR SJ BJ DBB GL 83 BR Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
11 VOICE SIMPLE VOICE RICH/ Enhanced VoIP Video Telephony Voice Services Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
12 Rich Voice Services Hands Free Voice Controlled Voice Enabled Traffic Services Samsung Electronics Voice recognition Server enabled VXML Text to Voice Synthesised Voice Voice Browser Voice Assisted Banking Services Voice Guided Navigation Services Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
13 Unified Communications -IP-based unified Messaging voice, fax, , voic services or Voice Mail Fax Mail -Integrated with global VoIP infrastructure -IP Communications -Real-time Communications -Content & Transaction Services Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom Extensible Application Platform Web content Personalized, Contact Centers, Online gaming and Entertainment
14 APPLICATIONS Information Services -classic -Location based and telemetry Message and Mail -voice, text, image and video -video postcards M-Commerce Enterprise processes Groupware PDA -networked games -shared screens -chat groups Interactive multimedia Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom / Phone
15 XCM: extended Content Management Content Development Management Multimedia Content Authoring Digital Asset & Rights Mgmt. Software Configuration Mgmt. Document Process Mgmt. Application Content Management Metadata Mgmt. Recombination Personalization Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom Content Delivery / Acceleration Management Edge Network Delivery Streaming Media Delivery Caching
16 A market in transition Media Media Mobility Mobility IP Internet DxB Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
17 Standards Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
18 SIEMENS SIEMENS Bluetooth Bluetooth WLANS WLANS IMT2000 IMT2000 Convergence Convergence UMTS UMTS IPv4 IPv4 SUMMARY of Future Standards GPRS GPRS Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom IPv6 IPv6
19 STANDARDS Divergence in the core and convergence on a service level Define precise service capabilities Establish relationship with Content standards bodies Define content charging hooks Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
20 IPv6 UMTS R5 (2003) cellular wireless standards mandate IPv6 Enabling anyone to provide new applications and services Allowing rapid innovation and growth other important specs are further behind on the standards track, but in good shape mobile IPv6, header compression, A6 DNS support,... much work to be done moving application, middleware, and management software to IPv6 Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
21 Quality of Service (QoS QoS) Multimedia data requires a predefined QoS in terms of: -Guaranted throughput / amount of data processed per Second -Controlled delay / average time for a packet from origin to destination -Controlled Jitter /difference in delay from one packet to another TCP can shape throughput and guarantee that the data reaches the other end but no predefined value, since it requires a feedback from receive end. UDP guarantees throughput but not all the data reaches the destination since it does not wait for the ACK. Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
22 UMTS QoS Model Videotelephony Streaming video Voice File downloading Core IP Network Streaming music Web browsing Calender synchronisation Mail downloading Teleworking Teleshopping Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
23 Phone to DATA ASSISTANT Multifunctional UMTS Devices -PDA -MP3 Player -Digital Camera -Game Player etc... Content on Digital Data storage -Flash cards, magnetic/optical Disks,Smartcards Ad-hoc Connectivity Bluetooth, RLANs, WLANs Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
24 New Multimedia / Mixed Data Services will create requirements on Applications /Content/Devices in Conjunction with different usage or User groups of UMTS Devices Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
25 Java Applications (Terminal) Highly optimized VM (called KVM) for resource constrained devices Small memory footprint Compatible with standard JVM bytecodes Over air application (Midlet) down load Write once use many times on the same profile Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
26 RIGHT DEVICE Applications Contents Service Scenario RF Display Baseband Memory Protocols Application User Interface I/0 Capabilities Platform (OS,browser Java etc.) etc Components Technology UMTS DEVICES Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
27 Battery Power a Limiting Factor Capacity / Power Colour screen + CPU/memory to run Java 0power drain Faster Processors Gains in Data Transmission Battery Improvement Time Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
28 SUMMARY It is important to segment and offer a smaller number of services to the local users as well as roamers Support of multimedia applications via: -High bandwidth -a a range of QoS attributes To ensure the success of UMTS Services Creation,introduction introduction of Applications / Content and Devices have to be well coordinated Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
29 Thank you for your attention!! Copyright 2000 UMTS Forum ICTG All Rights Reserved. ITU_Mediacom
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