IPTV-Oriented Service Blending
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1 IPTV-Oriented Service Blending Dr. Sheng-Lin Chou TECO Group Research Institute TECO Electric & Machinery Co IPTV-Blending for WOCC2008 1
2 Contents IPTV Over NGN Service Blending IMS Enabled IPTV-Oriented Service Blending System Concluding Remarks IPTV-Blending for WOCC2008 2
3 Convergence of Broadband Services : VoIP : Integrated IPTV Solution Personalized and customized Bundles Internet & Gaming Integration MSO Competitive Solution : Enhanced Entertainment Video Integrated MM Communications & IPTV : NGN Video & MM Apps Any Service, anywhere, anytime Service Blending Multi-Device Single Subscriber Multi Media Com ms Telephony Television Any Service Anywher e Anytime VoI P Enterta -inment Apps Internet IPTV-Blending for WOCC2008 3
4 IPTV Functionality: A Generational View IPTV Generation Basic (First Generation) Intermediate (Second Generation) Features Basic TV and VoD Walled Garden basic portal Support basic MPEG-2 decoder STB PVR (DVR) Support to MPEG-4 & HDTV Advanced (Third Generation) Convergence (Fourth Generation) Architecture for scalability Personalized TV experience Support convergence functionality Source: IPTV Middleware Ranking Report, MRG, Inc., 2007 IPTV-Blending for WOCC2008 4
5 IPTV-Blending for WOCC IPTV Applications
6 NGN for Service Convergence Before NGN Stovepipe service model NGN promises simplified service model Services Services Services Services Content and Services PLMN PSTN / ISDN Data / IP CATV Servers... IP Core UMTS Access GSM/EDGE Access WiFi/WiMax xdsl Access Broadcast PSTN / ISDN Dedicated technologies duplicated functions IPTV-Blending for WOCC2008 6
7 NGN System Architecture Any Terminals Heterogeneous Access Network All-IP Transport Network Service Framework Rich Applications Services Wi-Fi/WiMAX EPON/GPON ADSL Service Framework Service 2 Service 2 Service 2 Cable GSM/GPRS/3G Access Layer Network Layer Access and Network Independent Service Layer IPTV-Blending for WOCC2008 7
8 IP Multimedia Subsystem (IMS) IMS IPTV-Blending for WOCC2008 8
9 IP Multimedia Subsystem (IMS) IMS App. Servers Game Server VoIP Server IMPS Server PoC Server MMS Video Server MeShare 蜜雪兒 Interactive IPTV IMS: Bridging Telecom and Internet Worlds Telecom IMS All-IP Network Internet IMS: Enable All IP-based Multimedia Services GSM/GPRS/3G Wi-Fi WiMAX ADSL Cable IPTV-Blending for WOCC IMS-Enabled Client
10 Service Bundling vs. Service Blending Service Blending enables different services to control one another, providing new services IPTV-Blending for WOCC
11 A New Service by Service Blending Integrating Multiple Independent Services Together Service Feature Interaction One Services, Not Multiple Services Examples TV-Phone TV Caller ID IPTV-Blending for WOCC
12 TV-Phone Service Digital TV + (Video) Phone + IPTV + IM: Digital TV (Regular TV) TV, Mute, Suspend, Record, Resume, (Video) Phone Caller-ID, POTS/VoIP Phone, Video Phone IPTV Recording, Streaming, Time-Shifting, Instant Messaging Time Shift TV TV Recorded Regular TV TV Mute TV Suspended Regular TV Video Phone Call Legends: Caller-ID Phone Call Service (Feature) Instant Messaging IPTV-Blending for WOCC Service Feature Interaction
13 Service Blending --- Follow-Me TV Scenario: TV to Mobile Mobile to TV? 球賽才剛開始, 用大螢幕看更過癮 From: Ericsson Scenario: Mobile to TV IPTV-Blending for WOCC
14 IMS-Enabled Service Blending System IPTV-based Triple Play Terminal IPTV/VoIP/ Application Client Other Services IMS-Based IPTV Services IMS-Based Services VoIP Presence Messaging Service Layer (Application Servers) OSA/Parlay IMS (SIP) Client Media Processing IMS HSS Service Blending Control (Service Broker) S-CSCF Content Management & Delivery Contents Service Control Layer (IMS) Content Delivery Network Access Network Transport Transport Layer IPTV-Blending for WOCC
15 Transport Layer Network Access Control Users Authentication How to Support Multicast IPTV Service? Resource Control Support the QoS Policy for Different Services Enhancement to Support Multicast IPTV Service IPTV-Blending for WOCC
16 Content Delivery Function Content Acquisition and Aggregation Content Delivery to End User Media Session Control Video Streaming Control Media Processing Function Media mixing. Media Recording and Storage Trans-coding IPTV-Blending for WOCC
17 Service Control CSCF (Call Session Control Function) IMS Component Users Registration, Authentication Session Management Support Multiple Sessions? Service Routing Service Broker --- Service Capability Interchange Management (SCIM) Control the Interaction among Multiple AS to form A Blended Service Make Application Servers Transparent from Supporting Multiple Service Blending. IPTV-Blending for WOCC
18 SCIM Service Broker SCIM Process All Signaling (SIP) Between S-CSCF and Application Servers Modify the Signaling Messages as needed for Implementation of Service Blending Multiple Sessions Supporting IMS (S-CSCF) Have to Support Multiple Independent SIP Sessions So that, Service Feature Can be Done Among Them IPTV-Blending for WOCC
19 Concluding Remarks IPTV Seems to Become Dominate Service over the NGN Telco/ISP will Heavily Involve in Providing IPTV Services IPTV Blended with Telephony/Data Service will Make it More Attractive to Users IMS System is Most Suitable for IPTV Service Blending IPTV-Blending for WOCC
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