Educational Broadcasting System (Rep.of Korea)

Transcription

1 Educational Broadcasting System (Rep.of Korea)

2 01 / WHAT IS AN OTT(Over The Top) SERVICE? 02 / EXAMPLES OF OTT SERVICES IN KOREA & AT EBS 03 / WHAT TO CONSIDER FOR A SUCCESSFUL ADOPTION OF OTT SERVICES IN GUATEMALA? 1

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4 1-Seg (Japan) Terrestrial DMB (Korea) 3

5 1seg (Japan) Terrestrial DMB (Korea) 4

6 OTT (OVER THE TOP) Top = Set-top box connected to a TV Set-top box (Terminal) + Internet-based video service 5

7 OTT (OVER THE TOP) More recently, over-the-top has become a general term that refers to all internet video services provided by broadcasters or network carriers on PCs, smartphones as well as set-top boxes. 6

8 ONE OF THE MOST POPULAR OTT SERVICES #1 [YouTube] Started on February 15, 2005 (as a video upload site) Has a monthly user base of around 1.5 billion (as of June 2017) More than 50% searches come from mobile devices. In early days, YouTube was mainly about video clips. These days, YouTube is available on smart TVs and set-tops as well. 7

9 8 ONE OF THE MOST POPULAR OTT SERVICES #1 [YouTube]

10 ONE OF THE MOST POPULAR OTT SERVICES #2 [NETFLIX] Started on August 29, 1997 (as a DVD rental service) Has a worldwide user base of nearly 100 million (as of July 2017) Has some 42 million video titles Is available in the US, Canada, Mexico, Europe(Parts), Korea and Japan 9

11 0 ONE OF THE MOST POPULAR OTT SERVICES #2 [NETFLIX]

12 1 US Prices

13 Fee Structure Free (Part of the service is not YouTube Red) Not free (Flat monthly fees) Main Revenue Source InVideo ads and banner ads Monthly subscriptions (No ads) 2 Content Strategy Amateur videos/short video clips YouTube Partner Program designed to exclusive original content Professional production companies/focusing on long-format dramas and feature films Direct contracts with major film distributors

14 Fee Structure Free (Part of the service is not YouTube Red) Not free (Flat monthly fees) Main Revenue Source InVideo ads and banner ads Monthly subscriptions (No ads) 3 Content Strategy Amateur videos/short video clips YouTube Partner Program designed to exclusive original content Professional production companies/focusing on long-format dramas and feature films Direct contracts with major film distributors

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16 5 Source : Measuring the Information Society Report 2016, ITU

17 6 Source : ( )

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20 Terrestrial Broadcasters Cable/Pay TV Broadcasters Telecom Operators 9

21 Terrestrial Broadcasters 0

22 Terrestrial Broadcasters Intro Pick your favorite topics 1

23 Terrestrial Broadcasters Main Page Watch ON-AIR 2

24 Terrestrial Broadcasters VOD Player Kids Zone Medium (1Mbps) Ultra High (5Mbps) Low Resolution (500Kbps) High (2Mbps) 3

25 Terrestrial Broadcasters VOD Player Kids Zone 4

26 5 Cable/Pay TV Broadcasters

27 지상파방송사업자중심 Telecom Operators 6

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29 8 contents

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31 # Number of Fixed and Mobile Telephone Lines in Guatemala Category Number of Telephone Lines Proportion Llíneas fijas en operación 2,454, % Usuarios móviles en operación 18,264, % Total 20,719, % Source : BOLETÍN ESTADÍSTICO, 2do Semestre 2016, SIT GUATMALA 0

32 # Number of Fixed and Mobile Telephone Lines in Guatemala Category Number of Telephone Lines Proportion Llíneas fijas en operación 2,454, % Usuarios móviles en operación 18,264, % Total 20,719, % 출처 : BOLETÍN ESTADÍSTICO, 2do Semestre 2016, SIT GUATMALA 1

33 # Average Fixed and Mobile Internet Speeds in Guatemala Source : ( )

34 # Mobile-broadband Prices in Guatemala (Prepaid handset based, 2015) Monthly Average Price Per Capita GNI As % of GNI p.c. Monthly Data Allowance 12.93$ 3,430$ 4.52% 1,500MB Source : Measuring the Information Society Report 2016, ITU 3

35 # Number of Pre/Postpaid Mobile in Guatemala Category Number of Telephone Lines Proportion Usuarios Móviles Crédito (pospago) 986, % Usuarios Móviles Prepago 17,278, % Total 18,264, % Source : BOLETÍN ESTADÍSTICO, 2do Semestre 2016, SIT GUATMALA 4

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37 6 Source : station.google.com and excerpts from relevant news articles

38 In the end, what matters is CONTENTS!! Good contents = User increase - Convert video content that broadcasters have into digital files and categorize them systematically - Initial investments in building servers, developing server/client applications, etc. 7 Reduce the burden on users Find ways to reduce the price burden so that more people would use the services - To make sure that anyone can use OTT services without being concerned about prices, you need to look for ways to minimize the fees they have to pay for data access, etc.

39 drlee@ebs.co.kr Mobile : EBS s most famous character, Bun-gae(Lightning) Man