Join paleontologist-intraining. a dino-tastic journey!
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1 Brand Update 2012
2 Join paleontologist-intraining Dan Henderson on a dino-tastic journey! Full of information and fun filled dino-facts, Dino Dan will enlighten and entertain dino-enthusiasts of all ages! Audience: Boys 3-6 Genre: Live-Action/CGI Adventure Format: 104 x 11 minutes
3 Renewed for 2 nd Season Dino Dan has been picked up for a second season (52x11) by Nick Jr. (US), TVO (Canada) and TVA (French Canada). Production currently underway for Season 2 and is set to launch Spring 2013! Exclusive look at season 2!
4 Second Season Highlights Dino Dan: Trek s Adventures is the new title for the second season which will focus on Dan s younger brother, Trek Launching in Spring 2013 Introducing 7 new dinos! More carnivores and dino-action Improved CGI Exclusive look at season 2!
5 EXCLUSIVE LOOK!
6 EXCLUSIVE LOOK!
7 EXCLUSIVE LOOK!
8 New 1-hour blocks! 24 Episodes Broadcast per Week! WEEKDAYS 4:00 5:00 PM AND WEEKENDS 1:00 2:00PM
9 Broadcaster Timeslot 10-11AM & 4-5PM & 1:30AM 1-2PM 6:30PM 9AM 11:30 AM 2:30PM and 9:30PM 7:20AM, 5:50PM 12:20AM (x2 eps), 5:50PM Also available on: CTV Two (AB); Knowledge Network (BC); SCN (SK);
10 Broadcaster WDR/Kika HOP! Channel/Zebra Discovery Kids Latin America MTV Networks/Nickelodeon Canal+ B Channel YLE VMMA Tooniverse All Time Entertainment IRIB E-Vision Group TVA Digital Alb/Imperial Distribution ATV Turkuvaz Media Group HOP! Channel/ Zebra Panda RAI Discovery Asia Territory Germany Israel Latin America Australia, New Zealand France, Monaco, Andorra, Mayotte Comoros & Madagascar DOM TOM, Belgium, Luxembourg, Cyprus, Switzerland, Mauritius, Middle East & Africa (French dubbed only) Indonesia Finland Belgium Korea, South Africa Middle East (Excluding Iran & English Speaking U.A.E) Iran Egypt, Jordan, Lebanon, U.A.E French Canada Albania Turkey Israel Portugal Italy South East Asia
11 Licensees On-Board! Licensee Geoworld (WW) Ncircle Entertainment (US/CAN) Ruckus Media (WW) Fiesta Concession Corp. (US, CAN, AUS) Hybrid Apparel (US) Brand Xpand (US) Live Nation (US) Pioneer Balloons (WW) Dinosaur play figures DVDs Categories ebooks, Interactive E-Books Plush: Dinosaurs, Backpacks, Trolley back packs, Tablet Holders, peek-a-boo pillows T-Shirts, 2-Fors, Beanie Combos Print-On-Demand Merchandise ecommerce Partner Latix, Foil and Plastic Balloons, Punch Balls Editora Online (Brazil) Panini Verlags (Germany) Dinoprints (WW) Regina Industria (Brazil) Activity & Colouring Books with Promotional Toy, Story & Comic Books, Painting Kits and Sticker Albums Magazine Series including 2D and/or 2D premium items Dino Dan Dinoprints Party Goods
12 Specialty Toy Line 12 skus sold out on dinodan.com, nothingbutdinosaurs.com and Ty s Toy Box! Full length episodes and Dinosaur sound effects in large dinosaur skus
13 Specialty Toy Line
14 Specialty Toy Line
15 Mass Line 7 skus on shelf March 2012 $9.99 for Two-Pack; $14.99 for Bonus- Pack & $ for Dinocular Kit 2 foot planogram with over 45,000 units sold-in 900 locations!
16 3/16/12 4/6/12 -- Flyer Support and Special Offer
17 4 New DVD Releases Annually (2012) 27/12/ /03/2012 3/7/ /9/2012
18 DVD Releases Strong sell through and positioning in all major channels Over 275,000 DVD s sold in less than 7 months!
19 DVD Retail Placement
20 Redbox Promotion Redbox did a Win a Walk-On-Role contest, generating a record breaking 1.2 million unique entries!
21 DVD PR Support: TV, Print, Radio
22 ipad Book Apps - Ruckus Media is an industry leader in the development and distribution of original apps for children to use on a variety of popular mobile platforms, and devices. Dino Dan ebooks
23 Dino Dan ebooks
24 Dino Dan ebooks
25 Dino Dan ebooks
26
27 DinoDan.com Online Shop
28 DinoDan.com Online Shop
29 Brand X-Pand: POD Brand Xpand, owners of Ty s Toy Box and strong kids ecommerce programmers (e.g. run PBS Kids store) launched a comprehensive line of print-on-demand products Christmas 2011! 4,000,000 Annual Uniques!
30
31
32 Pioneer Balloons
33 Editora Online
34 US: Key Marketing Support 150,000 registered users*! Live Nation developed and supports the official Dino Dan Facebook page Facebook ads YouTube channel YouTube ads (future) Affiliate program Google PPC ads *According to web analytics
35 Online 2.7 m YouTube Views! Official trailer has over 1,800,000+ hits, not including fan site & international trailers Dino Dan trailers have hit 2.7 m views! Most watched debut on Nick Jr. with 800,000+ kids tuning in!
36 Social Media Sarah Luce < how can it be that you can not buy anything Dino Dan. I have searched online and nothing. My boys LOVE Dino Dan and are asking Santa for a Dino Dan spinosaurus... Peter Brooks < Same here! We bought Cal a few dinosaurs Sarah Luce < we have all kinds of dinosaurs, but they have their heart set on a DINO DAN spinosaurus Tracy Sawyer < I'll check on the web too. I've got to tell you that everytime we watch Dino Dan my kids are in their glory. I think that they know as much about dinosaurs as Dino Dan. My 4 yr old says to me everyday when I drop him off to daycare. see you later dino gater!! You and everyone that you work with did an amazing job on this show, and we watch every day. Steven and Braden both say it is their favorite show.
37 Mommy Bloggers!
38 A World!
39 Subagents Subagent Empire Multimedia Corp. Territory South Korea Stella Projects Team! Licensing Vega Brands/LID Group Popcorn Brand Activity KOPA Grupo De Licencias Australia Germany, Austria, Switzerland, Benelux Brazil Portugal and Spain Venezuela, Colombia, Ecuador, Peru, Chile, Central America.
40
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