Press Release Writing Tips and Tricks for the Enterprise Technology Space

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2 A webinar for Press Release Writing Tips and Tricks for the Enterprise Technology Space Julie Sugishita Corporate Communications Manager Oracle May 19, Presented with Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted

3 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 3

4 Presented by Julie Sugishita Corporate Communications Manager Oracle Professional Background Education & Fellowships Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 4

5 Program Agenda Oracle: Fast Facts Press Release Writing for Tech: The Lowdown Case Study: Oracle OpenWorld 2015 Case Study: Road to the White House Questions & Comments julie.sugishita@oracle.com Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 5

6 Oracle Fast Facts Cloud, platform services, and engineered systems US $38.2 billion total GAAP revenue in FY ,000+ customers; 100 of the Fortune ,000+ employees in over 145 countries Oracle OpenWorld 2015, Customer Appreciation Event, Treasure Island, San Francisco Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 6

7 Program Agenda Oracle: Fast Facts Press Release Writing for Tech: The Lowdown Case Study: Oracle OpenWorld 2015 Case Study: Road to the White House Questions & Comments julie.sugishita@oracle.com Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 7

8 Press Release Writing for Tech: The Lowdown Audience & Distribution Channel Type of announcement Goal Target publics Platform Style & Format & Voice Narrative vs. Bullets Research/Citations Dream Headlines (<140) Summary Visuals Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 8

9 Program Agenda Oracle: Fast Facts Press Release Writing for Tech: The Lowdown Case Study: Oracle OpenWorld 2015 Case Study: Road to the White House Questions & Comments julie.sugishita@oracle.com Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 9

10 Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 10

11 Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 11

12 Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 12

13 Program Agenda Oracle: Fast Facts Press Release Writing for Tech: The Lowdown Case Study: Oracle OpenWorld 2015 Case Study: Road to the White House Questions & Comments julie.sugishita@oracle.com Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 13

14 Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 14

15 Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 15

16 Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 16

17 Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 17

18 Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 18

19 Wrap Up GOAL Write for your target audience Determine best platform/format Blog, newsroom, newswire Bullets, narrative, summary Write your dream headline less than 140 characters Include visuals when appropriate Use primary research/always cite (AP) Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 19

20 Questions and Comments Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 20

21 Safe Harbor Statement The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. Copyright 2016, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 21

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