ivdr Business Takes a Leap Forward!

Transcription

1 ivdr Consortium General Meeting 2009 動きはじめた ivdr ビジネス!!! ivdr Business Takes a Leap Forward! Hitachi Global Storage Technologies Japan Fumio Kugiya (Chairman) 1

2 What is ivdr? HDD High Capacity / Low Price Standardized I/F High Transfer Rate Compact size Removable Data Portability Hand carry & large data move Data move in maintenance & renewal Increasing Capacity Capacity up after purchase Individual management of data ivdr Compatibility Standardization DRM Contents protection Move/copy of original video quality Home usage PC/Kiosk terminal usage For everyone For simplicity For portability Mobile usage Network Footwork Auto usage 2

3 ivdr Features (1) Source: ivdr consortium website Enable the High capacity recording Digital Hi-vision Digital Broadcasting Record 40 hr (X8 Compression mode: 256hr) 3

4 ivdr Features (2) Speedy and Flexible to Delete, Move and Replace TV with ivdr slot High-Speed HDD inside ivdr player 4

5 ivdr Features (3) Enable the carrying data as removable media Distribution by Broadcasting Distribution by Networking Rental shop PC TV with ivdr slot ivdr player Mobile player Car Navigation 5

6 ivdr Features (4) Enable the High speed dubbing Comparison of data transfer time b/w ivdr & Blu-ray disc ivdr-secure (320GB) Blu-ray disc (50GB) [BD-RE 2X type] Recording time* *Digital Terrestrial broadcasting (TS mode), Hitachi Wooo UT Series 40hr 6hr Max. data transfer rate** Slow 726Mbps High BD-RE 2X type: 72Mbps BD-R 6X type: 216Mbps Slow High Move Installed HDD ivdr Installed HDD Moving each other Not moving from Blu-ray to installed HDD **As of May, The value of ivdr is from the specification of the Hitachi Maxell M-VDR320G.B, and those of BD-R and BD-RE are from the specification information available on Blu-ray Disc vendor's web sites. 6

7 ivdr Features (5) Enable the playing everywhere Living room Home Bed room TV with ivdr slot ivdr player Play under DRM (SAFIA) Friend s home TV with ivdr slot 7

8 ivdr Features (6) Enable the playing by all ivdr system 8

9 ivdr Line-ups Cartridge type Built-in type Standard type (2.5inch SATA HDD) International Standardization 2009/12(target) Xtreme type 80 x 110 x 12.7mm 80 x 126 x 18mm Compatible ivdr plug connector 9

10 Progress of ivdr Platform 2003/ DIGITAL TV Broadcasting 2003: Start Digital TV Broadcasting in city area ANALOG TV Broadcasting 2011/7/24: Termination of Analog broadcasting USB adaptor 2009 ivdr mini (20GB) TV Wooo-01 TV Wooo-02 TV Wooo-03 ivdr mini (30GB) ivdr (80GB) ivdr (160GB) ivdr (250GB) ivdr (320GB) Enhancement Digital broadcasting usages (TV, Player, Recorder, STB) for ivdr toward termination of Analog broadcasting in Recorder Download Contents Service USB adaptor Player STB ivdr Station (Home server) PC application 10

11 ivdr New Platform TV Monitor 09 年度モデルは全機種に ivdr スロット搭載 ivdr slot mounted for every 2009 models Hitachi 11

12 ivdr New Platform ivdr Player Hitachi Maxell I-O Data Device 12

13 ivdr New Platform ivdr STB CHINA HUMAN ENVIROMENT RECYCLE RIGHT YOU IVDR*2 IVDR*1 2009Q2 Cherry I 2009Q3 Cherry II HDMI 1.3a output Support Full HD 1080P multi HD Video format 2009Q4 Cherry III Host USB port for HDD; DVD ROM, SD Slot for photo SD Card Smart card slot for IC or 3G card Digital TV support DVB/DMB TH/ATSC/ISDB Ethernet and Wi Fi a/b/g/n Support Network firmware upgrade; authorization Sharing Local Network media resource play, support NAS Support Network VOD; video Stream play; BT Download and internet media contents search V-Show Technology, Toko Trading 13

14 ivdr Applications (1) Source: ivdr consortium website Enjoy same recorded TV program at any of your rooms Living room Bed room TV with ivdr slot TV with ivdr slot Living room Bed room TV without ivdr slot TV without ivdr slot ivdr Recorder ivdr Player 14

15 ivdr Applications (2) Enjoy downloaded contents with wide-screen TV sets Streaming video & music Internet ivdr USB Adaptor ivdr Player TV with ivdr slot TV without ivdr slot Streaming video & music ivdr Player Internet ivdr Player & ivdr drive with USB ivdr Player TV with ivdr slot TV without ivdr slot 15

16 ivdr Applications (3) Enjoy video rental with your home HDTV Broadband network Download movie video from actvila TV with ivdr slot (actvila) 16

17 ivdr Applications (4) Enjoy your contents at your friend s house or even during your business trip Home TV with ivdr slot Friend s house TV without ivdr slot Hotel TV without ivdr slot ivdr Player ivdr Player 17

18 ivdr Applications (5) and at many of your business scenes Once download necessary data to ivdr, you can bring it to many of business scenes, such as Education seminar and conference Sales promotion monitor at retails ivdr Player Presentation for your client 18

19 Next Generation Product Concepts ivdr + Home Network DTCP: Digital Transmission Content Protection DLNA: Digital Living Network Alliance DLNA Server/Client TV DTCP-SAFIA transcription PC ivdr ivdr Adapter ivdr Slot STB ivdr Slot Server/Client TV Player/Recorder ivdr Slot ivdr Slot 19

20 Next Generation Product Concepts ivdr Station Prototype Sample Front View Rear View 20

21 ivdr Consortium - Organization Chart General Meeting Board of Directors Secretariat Promotion Center Hardware / Interface WG Hardware and Interface specification File system / Application WG File system and application data format specification Secure WG Promotion WG Promotion activities Content security specification International Standardization WG ISO/IEC International Standard Specification Service WG Requirements and guidelines related to ivdr services 21

22 Specifications of ivdr Cartridge Type ivdr Mini ivdr ivdr Xtreme Environm ent Interface Size (mm) Shockproof Temp. Shape Shockproof Command set HDD structure 80 x 67 x 10 W / D / H 80 x 110 x 12.7 W / D / H 80 x 126 x 18 W / D / H More than 900G (when not running) - 40 to 85 C (recommendation) 26-pin ivdr original (ATA: Maximum data-transfer rate: 3.0Gbps) (USB: Maximum data-transfer rate: 480Mbps) Connect and disconnect 10,000 times ATA6/7 + SAFIA Secure USB2.0-Compliant Tamper-resistant module 22

23 Structure of ivdr Specifications Application TV Recording Specification Audio Recording Specification Picture Recording Specification File system ivdr Partition (UDF) Other Partitions if any ivdr Volume Recording Format Interface For Port A For Port B Security Expansion Commands [Extension Commands] ATA Commands [Baseline Commands] USB Commands Hardware ivdr Mini ivdr Standard ivdr Xtreme ivdr Built-in Page 23 23

24 International Standardization (IS) Activities (1) Target of IS: HW specification of ivdr Standard Type (2.5 type) (2) Int l organization for IS: JTC 1/SC 23/WG 6 (3) Project number of IS: ISO/IEC (4) Status of IS activities: CD registration in Dec FCD ballot completed in Apr IS publication is planned at end of 2009 Stage SC23 Scope Change Preparation stage NP WD CD FCD FDIS IS Proposal stage Creation stage Committee stage Reference stage Recognition stage Issue stage completed (Notes) JTC 1 : Joint Technical Committee 1, SC : Sub Committee, WG : Working Group, NP : New work item Proposal, WD : Working Draft, CD : Committee Draft, FCD : Final Committee Draft, FDIS : Final Draft International Standard, IS : International Standard 24

25 ivdr Promotion Activities (1) Renewal site will be released in June 25

26 ivdr Promotion Activities (2) Upcoming event JEITA IT Festival :00~17:00 June 3, 2009 Toranomon Pastoral, Tokyo Japan Organized by JEITA ivdr Business Takes a Leap Forward! Exhibition by ivdr Consortium members. 12:00~15:00 Room Magnolia 5th Fl. of Annex bldg. Keynote session by Fumio Kugiya, Chair of ivdr Consortium 16:00~16:50 Room Viola 6th Fl. of Annex bldg. Admission Free! (pre-registration required) Registration by Friday, May 29 For more info., visit the official website. 26

27 ivdr Consortium Member List Board Member Canon Inc. FCI Japan K.K. Hitachi, Ltd. Hitachi Global Storage Technologies Japan, Ltd. Hitachi Maxell, Ltd. MITSUMI ELECTRIC CO., LTD. PIONEER CORPORATION SANYO Electric Co., Ltd. Seagate Technology LLC SHARP Corporation TOKO TRADING CORPORATION Executive Member ACARD TECHNOLOGY CORPORATION MOLEX SINGAPORE PTE. LTD. 34 member companies as of 13 May, 2009 Bold: New members in 2008 and General Member Advanced Communications CO., LTD AISIN AW CO., LTD ALPS ELECTRIC CO., LTD. Foxconn Tecnology Group Funai Electric Co., Ltd. Fuyoh Video Industry GREEN HOUSE CO., LTD. Hitachi High-Technologies Corporation Hitachi Systems & Services, Ltd. Hitachi ULSI Systems Co., Ltd Interactive TV Pty Limited. I-O DATA DEVICE, INC. KOKUSAI SEIKA CO., LTD. LOGITEC CORPORATION MOSCHIP SEMICONDUCTOR Renesas Technology Corp. SAMSUNG ELECTRONICS CO., LTD. SANYO Consumer Electronics Co.,Ltd. Shanghai Tong Heng Trading Company TDK CORPORATION V-Show Technology Co., Ltd. 27

28 Membership Information Membership and benefit Annual Fee Right to Vote General Member 300,000 yen No Executive Member 500,000 yen Yes ivdr Consortium Office URL: 28