Connected Cars as the next great consumer electronics device
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1 Connected Cars as the next great consumer electronics device Sanjay Khatri Head of Platform Product Marketing Cisco Jasper Cisco Systems, Inc. All rights reserved.
2 Connected Cars: The next great consumer device Connected Cars are the next great consumer electronics device 2 Personal computers connect to the Internet Phones connect to the Internet Vehicles connect to the Internet Dotcom revolution Smartphone app revolution Connected Car revolution
3 Embedded connectivity is key for connecting cars Access to device hardware enables disruption Smartphone app disruption Yahoo Mail à SnapChat Flickr à Instagram Mapquest à Waze Access to hardware Fingerprint reader (finance) GPS location (maps) Motion tracking (fitness) Graphics hardware (gaming) Camera (social) Works offline Always available Connected Car disruption New connected car services Access to hardware Airbag (safety) GPS location (insurance) Door locks (car sharing, app unlock) Mechanicals (maintenance) Battery level (charging mgmt) Sensors (hazard reporting) Works offline (phone not in car) Always available (Security) 3
4 Services by optimal connectivity type Services by optimal connectivity type Safety Ambulance call Crisis assist E-vehicle Reserve station Auto-payments Wi-Fi Car Hot Spot (better antenna) Security Break in detection Tracking/slow down Embedded Connection Maintenance Diagnostics Firmware OTA Insurance Pay as you drive Pay how you drive Remote monitoring Door unlock Engine start Package delivery Remote trunk open Delivery notifications Navigation Turn by turn directions Traffic alerts Last block, multi-modal Parked vehicle locator Smartphone Infotainment Music and playlists Communications Phone calls SMS Web Browsing (while parked) News, stocks, reviews 4
5 Connected Car has unique IoT requirements Cars are app ecosystems Connectivity for consumer and OEM OEM pays data bill Subscriptions max at 10-15% take rates Internet business models needed 5
6 Shifting from services to monetization Internet Monetization Wave 3 App stores Business model innovation Business model sophistication Subscription Wave 1 Safety and Security minimal Service portfolio Wave 2 Music Navigation Concierge OEM diagnostics WiFi Hotspot Complete services portfolio complete 6
7 Offer: Book discovery, purchase, listen including data Model: Bounty, revenue share, data cost recovery Offer: Music + Data Model: 3 rd party subscription Offer: In car insurance Model: Bounty. Data cost recovery, markup. 7
8 Internet monetization increases complexity Offers & Services Business Models & Payer Relationships 8
9 Service platform requirements Split billing Service level controls Automation 9
10 Vehicles Operator Networks Services Platform Enterprise Backend IoT Service Lifecycle Connected Vehicle Systems IT Systems 10
11 Vehicles Operator Networks Enterprise Backend Services Platform Connected Vehicle Systems Control Center IT Systems 11
12 What will my car have to say to other IoT things? 12
13 CARS ARE CONTEXT Cars are context Person state Person Person activity Destination Location Location state Vehicle Vehicle state Cloud Calculated based (tired), ideas (food, saved hungry, places) bored Entertainment Identity, music, streaming, friend destination destination/eta context Entered, calculated, Real-time recommended route changes Undetectable Road, current speed, immediate hazards, road hazard parking spot Service Engine, bulletins, tire pressure, remote CAN state bus, air changes bag incident (unlock) 13
14 Connected Car: a constant dialog Connecting with: Published Context: Consumed Context: Context Person, Location, Vehicle Home Friends/Family Arrival time (triggers heat) Route (reminders) Location (arm/disarm) Destination and ETA Podcast. Mood. House reminders that are route aware. (milk) Same. Ride requests. Meet ups. Other drivers Road conditions, weather (wipers), pothole. Same. Auto manuf. Vehicle status. Destination. Usage. Service advisory, firmware, lock/unlock (OnStar like functions) Cities Destination, pollution Parking, traffic, impending closures, pollution, fees 14
15 Connecting cars is just the beginning 15
16 Thank you 16
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