Connected & Autonomous vehicles
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1 Connected & Autonomous vehicles AVL conference November 2016 Jonas Wilhelmsson Global Sales Director Ericsson Commercial in Confidence Page 1
2 3 major revolutions... Ericsson Commercial in Confidence Page 2
3 ...followed by Ericsson Commercial in Confidence Page 3
4 Digital disruption has already happened World s largest taxi company owns no taxis (UBER) Largest accommodation provider owns no real estate (AIRBNB) Largest phone companies own no telco infrastructure (SKYPE, WECHAT) World s most valuable retailer has no inventory (ALIBABA) Most popular media owner creates no content (FACEBOOK) Fastest growing banks have no actual money (SOCIETYONE) World s largest movie house owns no cinemas (NETFLIX) Largest software vendors don t write the apps (APPLE & GOOGLE) Ericsson Commercial in Confidence Page 4
5 EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN. Ericsson Commercial in Confidence Page 5
6 Connecting a business brings changes to business models Ericsson Commercial in Confidence Page 6
7 Everything that benefits from a connection will be connected 50 Our vision - 50 billion connected devices Connections (billion) years - 1 billion connected places 25 years - 5 billion connected people 15 years - 26 billion connected devices 1900 Ericsson Commercial in Confidence Page
8 UTILITIES AUTOMOTIVE SMART SUSTAINABLE CITIES SHIPPING PUBLIC SAFETY Ericsson Commercial in Confidence Page 8 INTELLIGENT TRANSPORT SYSTEMS MOBILE FINANCIAL SERVICES Our industries
9 Why Connecting cars? Ericsson Commercial in Confidence Page 9
10 Ask the taxi driver... Ericsson Commercial in Confidence Page 10
11 Ask the taxi driver... Plus one hidden in the door... Ericsson Commercial in Confidence Page 11
12 Ask the mobile operators... 62% of net adds are vehicles Ericsson Commercial in Confidence Page 12
13 Ask the consumers 50 % of all drivers surveyed worldwide would switch brands to a comparable brand to get Connected Car services. 72 % of drivers would delay a car purchase by one year to buy a car with connected Car services from their preferred brand. 65 % of drivers surveyed after learning about Connected Car services consider them an important feature in their next car. Ericsson Commercial in Confidence Page 13 United States, Germany, Brazil, Japan and China and the survey was conducted by Ipsos in July/August 2014.
14 Ericsson Commercial in Confidence Page 14
15 DIGITAL TRANSFORMATION Volvo Cars example E-Call M2M ECO SYSTEM Road Condition Warning NETWORKED SOCIETY / IOT Connected Safety DEVICE DRIVEN BUSINESS DRIVEN INNOVATION DRIVEN Telematics 1.0 Ericsson Commercial in Confidence Page 15 Connected Car Connected Marketplace
16 Connecting ecosystems enabling the connected marketplace Driver & Owner Automotive EM Dealer Media Agencies Insurance Companies Live with Volvo Cars, since 2013 Hundreds of thousands cars Fleet Operator CONNECTED VEHICLE CLOUD App developer / Content Provider Available in 160 markets Recognized with 15 Industry Awards Vehicle Energy / Utilities Companies Repair Shop Support Center Ericsson Commercial in Confidence Page 16
17 Connecting ecosystems building industry solutions Ericsson Commercial in Confidence Page 17
18 ENABLED BY ONE IOT PLATFORM E-Call M2M ECO SYSTEM Road Condition Warning NETWORKED SOCIETY / IOT Connected Safety DEVICE DRIVEN CONNECTIVITY BUSINESS * ENABLEMENT DRIVEN INNOVATION * ANALYTICS DRIVEN MONETIZATION * SECURITY Telematics 1.0 Ericsson Commercial in Confidence Page 18 Connected Car Connected Marketplace
19 Autonomous drive Ericsson Commercial in Confidence Page 19
20 Market trends TOWARDS A NEW ERA OF INDIVIDUAL MOBILITY DISRUPTIVE MARKET WITH NEW ENTRANTS MOBILITY & CLOUD ARE CORE ENABLERS Ericsson Commercial in Confidence Page 20
21 Ericsson Commercial in Confidence Page 21 Utilization = 2.3%
22 ECOSYSTEM OPPORTUNITIES DRIVER & OWNER o FREE UP TIME o IMPROVED SAFETY OEM o CUSTOMER RELATIONSHIP o NEW POINT OF SALE NETWORK OPERATOR SOCIETY o REACH NEW MARKETS o NEW REVENUE STREAMS o IMPROVED MOBILITY IN SMART CITIES o SAVED LIFES o SUSTAINABILITY NEW ENTRANTS / DISRUPTORS o REACH NEW MARKETS o NEW POINT OF SALE Ericsson Commercial in Confidence Page 22
23 IMPROVED LINE OF SIGHT ENABLING SELF DRIVING CARS ON CITY STREETS MOBILITY & TRAFFIC MANAGEMENT FOR SMART CITIES STREAMING DATA PROCESSING & ANALYTICS CELLULAR IS THE FOUNDATION Ericsson Commercial in Confidence Page 23
24 Time freed up STAY IN TOUCH GET WORK DONE RELAX AND ENJOY Ericsson Commercial in Confidence Page 24
25 We take a systematic approach for Transportation transformation CONNECTED COOPERATING AUTOMATED Connecting all parts of the transportation infrastructure Making sure that all parts work in unison with each other Transport infrastructure that automatically adapts to changes Ericsson Commercial in Confidence Page 25
26 Building the connected traffic cloud to connect transport Gathering anonymous data Sharing data where it brings value Connected traffic cloud Connected consumers and cars Slippery road Traffic management Ericsson Commercial in Confidence Page 26 Connected infrastructure
27 Autonomous Budweisers Ericsson Commercial in Confidence Page 27
28 AUTOMATION? Its happening now! Ericsson Commercial in Confidence Page 28
29 Ericsson Commercial in Confidence Page 29
30 External partners City Traffic Management Aut Fleet Management Drive Sweden CLOUD supporting Automation and Mobility Services City Traffic Management MaaS support Analytics National Traffic Management City Traffic Management Gothenburg National Stockholm/Kista Ericsson Commercial in Confidence Page 30
31 WELCOME! Ericsson Commercial in Confidence Page
32 Ericsson Commercial in Confidence Page 32
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