AUGMENTED WORLD EXPO BRINGS THE IMPOSSIBLE TO LIFE WITH A FLURRY OF SUPER ANNOUNCEMENTS

Transcription

1 RELEASE 06/09/15 10:00 AM PST For more information contact: Ethan Rasiel Lightspeed PR AUGMENTED WORLD EXPO BRINGS THE IMPOSSIBLE TO LIFE WITH A FLURRY OF SUPER ANNOUNCEMENTS Aurasma, Inglobe Technologies, APX Labs, Optinvent, ODG, AltspaceVR, NGRAIN, Augmate, Catchoom, Zappar, Wikitude, Augmenta SoftKinetic & CandyBAR unveil milestones, new products and expanded services at the event Santa Clara, June 9, The sixth annual Augmented World Expo (AWE) kicks off this morning at the Santa Clara Convention Center with major announcements from leading companies in the augmented reality, virtual reality and wearable space taking place at the event. AWE continues to be the largest event of its kind, highlighting thought leaders, pioneers and the latest tech in augmented and virtual reality, wearables and the Internet of Things. This year sees 3,000 attendees, 200 participating companies and a brand new virtual reality exhibitor area created in partnership with UploadVR. From Nurses with X-ray vision to technicians that can teleport, technology is bringing superpowers to the people, explains Ori Inbar, CEO and co-founder of AugmentedReality.org, the producing organization behind AWE. Augmented and virtual reality, wearables and IoT are enabling us to be better at anything we do in work and life and at AWE we will see real examples of how companies are showing measurable improvements to their businesses. 1

2 Inbar unveils today the date for the seventh Augmented World Expo which will be held once again at the Santa Clara Convention Center in June 1-2 of Making announcements at the event today are Aurasma, Inglobe Technologies, APX Labs, Optinvent, ODG, AltspaceVR, NGRAIN, Augmate, Catchoom, Zappar, Wikitude, Augmenta SoftKinetic & CandyBAR. These companies are celebrating milestones and unveiling new products and services aimed at advancing the growth of the AR, VR and wearable space. Aurasma announces its industry-leading augmented reality platform, Aurasma, has surpassed 100,000 global customers Inglobe Technologies and VTT announce cooperation plans with ARmedia Augmented Reality SDK APX Labs delivers Skylight R5, expands enterprise software platform to smart watches Optinvent unveils the ORA-X, a revolutionary new wearable device in a disruptive form factor, AR headphones, with high quality audio and adjustable see-through display ODG Announces New R-7 SmartAR Glasses for Enterprise Customers AltspaceVR and SMI demonstrate Eye Tracking Technology for Virtual Reality NGRAIN announces an industrial application suite for transformative AR deployment in enterprise Augmate launches a wearable environment platform in beta for smartwatches and eyewear in the enterprise Catchoom announces the launch of its on-device image recognition solution Zappar unveils the next-generation augmented reality creation tool, Zappar Studio Wikitude announces the addition of 3D recognition and tracking capabilities to its SDK Augumenta releases new software giving developers virtual surface tools to control Augmented Reality applications SoftKinetic Helps Turn Virtual Reality Into A Social Experience CandyBAR announces CandyBAR 2.0 and the launch of its demo app, SugAR Aurasma announces that its AR platform, Aurasma, has surpassed 100,000 global customers 2

3 Aurasma today announced that its industry-leading augmented reality (AR) platform, Aurasma, has surpassed 100,000 global customers, a nod to the company's rapid growth and innovation, proprietary technologies and newly added features. Aurasma has more than doubled its existing customer base worldwide with more than 60,000 new customers in the past 12 months. Customers in more than 100 countries are now using Aurasma to create meaningful, engaging and powerful mobile AR campaigns that drive revenue and demonstrate innovation. Inglobe Technologies and VTT announce cooperation plans with ARmedia Augmented Reality SDK Inglobe Technologies and VTT announces today that they have strenghtened their cooperation plans for increased functionality of the ARmedia 3D SDK. ARmedia SDK features a unique 3D tracking approach that is capable of recognizing and tracking objects independently of their size and geometry. The new release will bring an enhanced version of the technology to the community of developers with extended support for Windows and a number of additional features, like Geolocation, Planar NFT and SLAM for automatic 3D mapping and tracking of unknown environments. Additionally, the ARmedia 3D SDK will support a variety of Smartglasses including Epson Moverio BT-200 and VR headsets like Oculus Rift and Google Cardboard thanks to the new VR Panorama feature. APX Labs delivers Skylight R5, expands enterprise software platform to smart watches APX Labs announces the availability of Skylight R5, the latest version of the business software product features important new capabilities including voice command and control, a unique work management system called Workstreams, claims-based Active Directory authentication and improved high-resolution photo capture. The new release also extends the Skylight platform to support smart watches. Skylight enables hands-on workers to access the information, applications and systems necessary for their jobs, without the interruption of turning away to use computers, phones or paper manuals. The new voice enabled interface in Skylight R5 allows workers wearing smart glasses and smart watches to speak commands and communicate in a simple and natural way. Optinvent unveils the ORA-X, a revolutionary new wearable device in a disruptive form factor, AR headphones, with high quality audio and adjustable see-through display 3

4 Optinvent unveils today the design of a disruptive new wearable category: the ORA-X. The ORA-X is a brand new wearable device category that is part smart glass, part highend wireless audio headphones. It runs Android and will feature quality audio sound as well as a disruptive see-through retinal projection technology. The ORA-X offers high quality audio, the ability to watch video, play casual AR games, search the web, video conference, take pictures, share on social networks, GPS, AR, and all the other capabilities of a tablet hands free. It is scheduled to be released in ODG Announces New R-7 SmartAR Glasses for Enterprise Customers ODG announces the R-7, the world s most advanced Smart Glasses featuring stunning ultra-transparent 3D stereoscopic displays and packed with innovative technologies in an all-new dramatically smaller, lighter and sleeker design. The groundbreaking R-7 requires no external computing or other support and delivers an unparalleled user experience of display clarity, on-board processing power and system accuracy. In conjunction with the R-7 announcement, ODG also launched a newly revised Developer Site and Reticle Application Center. The Developer Site provides source code, UI/UX guidelines and information on how to develop in a head worn environment using Qualcomm Vuforia and the other SDKs compatible with the R-7 system. AltspaceVR and SMI Demonstrate Eye Tracking Technology for Virtual Reality SensoMotoric Instruments (SMI), the eye tracking technology company, and AltspaceVR, a social virtual reality company, announced today that they will be demonstrating breakthrough eye tracking technology for virtual reality (VR), at Augmented World Expo In the demo, participants can use their eyes to control the user interface and navigate the 3D environment. True eye position and gaze direction, a first in VR, provides a more natural interaction with others in the VR space. NGRAIN announces an industrial application suite for transformative AR deployment in enterprise NGRAIN today announces its comprehensive suite of industrial applications NGRAIN Scout, NGRAIN Consort and NGRAIN Envoyx. Each industrial application focuses on a specific business use case and helps businesses maximize productivity, manage risk, and prevent costly mistakes before they happen. NGRAIN Consort An interactive 3D application that powers streamlined design inspections, quality control reviews, repair planning, and sustainment activities across an organization. 4

5 NGRAIN Envoy A virtual 3D and augmented reality application that eliminates inefficiencies in field-based operations. NGRAIN Scout A 3D visual analytics application that supports real-time visual analysis and real-time decision making in manufacturing execution environments Augmate launches a wearable environment platform in beta for smartwatches and eyewear in the enterprise Augmate, an enterprise wearable technology company, announces today the launch of a Wearable Environment (WE) platform to enable quick and secure deployment of wearable devices like smart watches and smart glasses at scale. Augmate WE allows enterprises to manage wearable devices through the web on desktops, smartphones and tablets and collect, analyze and visualizes insights from devices, users, and app metrics. The WE platform also supports the loading of the Augmate Client on multiple smart devices simultaneously, connects to third party software in real-time, and features the ability to add smart devices and beacons to the WE dashboard. Catchoom announces the launch of its on-device image recognition solution Catchoom, the high-performance image recognition technology provider behind more than 420 million image recognition interactions worldwide, announces the launch of its CraftAR On-Device Image Recognition SDK, giving app developers the tools to create ios or Android apps that use image recognition functionality to pull up content even when users are offline. Image recognition lets users scan the real-world objects they see to retrieve related information or digital experiences curated by advertisers, brands, ecommerce and other kinds of companies. Catalogs become interactive brochures, and snapshots of things like wine labels can directly open rating and purchasing pages. No text searches required. Zappar unveils the next-generation augmented reality creation tool, Zappar Studio Zappar, a leader in augmented reality experiences, unveils its new Zappar Studio tool, promising to help developers, businesses and individuals create their own AR content. Zappar Studio, which is entering beta, will allow developers to build immersive and snackable 3D experiences for mobile devices, supporting augmented reality out-ofthe-box. Zappar Studio opens up access to this potentially huge market by offering developers a comprehensive tool to create AR content for today s powerful smart devices. 5

6 Wikitude announces the addition of 3D recognition and tracking capabilities to its SDK Wikitude announces the addition of 3D recognition and tracking capabilities to its SDK package in September. Wikitude s technology recognizes, maps and "understands" rooms to for example place digital furniture into it or to navigate through an unknown building. It allows you to create immersive entertainment in outdoor spaces, which has the potential to reinvent game play and the production of mixed reality film. Beyond the consumption of digital content in the real world, Wikitude's 3D tracking will allow you to create your very own digitally augmented spaces. This features is in addition to the already announced and feature packed Wikitude SDK 5.0 which was unveiled a couple of weeks ago. Augumenta releases new software giving developers virtual surface tools to control Augmented Reality applications Augumenta, Ltd. announced the release of a new version of its groundbreaking interaction toolkit for smartglass applications. Release 2.0 of the Augumenta Software Development Kit (SDK) is the only developer toolkit to allow integration of both gesture control and smart surfaces, providing the basis for a greatly enhanced and more productive user interface for augmented reality work spaces. SoftKinetic Helps Turn Virtual Reality Into A Social Experience SoftKinetic, the world's leading provider of 3D vision and gesture recognition solutions, today announced it is expanding the virtual reality (VR) experience into a social, multiplayer environment, using its unique 3D vision technologies. SoftKinetic's sophisticated DepthSense camera and Close Interaction Library middleware, in conjunction with an AR/VR headset, allow multiple players from anywhere in the world to see each other's hands in a virtual environment and interact through game play. CandyBAR announces CandyBAR 2.0 and the launch of its demo app, SugAR CandyBAR announces CandyBAR 2.0 and the launch of its demo app, SugAR. The new CandyBAR toolset was created out of a clear market need and signals CandyBAR s growing global presence that highlights the willingness of marketers to accept augmented reality technology as the future of mobile marketing. SugAR offers marketers a taste of what their custom-branded CandyBAR application will look like. SugAR features the same GPS and location-aware augmented reality technology the full app utilizes, giving potential buyers a chance to test drive the app. 6

7 Journalists who wish to receive the full press release for each of these announcements or require additional information should contact Ethan Rasiel at or More about Augmented World Expo Augmented World Expo (AWE) is a 3-day conference and expo showcasing technologies which are augmenting our human capabilities, turning ordinary experiences into the extraordinary and empowering people to be better at anything they do in work and life. AWE 2015 features over 200 companies leading the charge in augmented and virtual reality, wearable tech and the internet of things. Join over 3,000 tech professionals to engage in over 20+ workshops, 200+ interactive demos, and 100+ AWE-inspiring talks from industry leaders and pioneers. For more information visit, awe2015.com. Please follow Augmented World Expo on twitter and #AWE2015. More about Augmentedreality.org AugmentedReality.org is a 501 (c) non-profit organization with institutional supporters and individual members from across the world. It unites hundreds of companies, and thousands of entrepreneurs, engineers and designers committed to advancing augmented reality an emerging technology that digitizes interaction with the physical world. Members tap into valuable members-only resources: major discounts to industry events, networking opportunities with industry leaders, up-to-date educational programs and technical training, unparalleled market research, exposure in extensive promotional programs, and representation in the voice of the industry. AR.ORG also owns and produces Augmented World Expo (AWE) the world s largest international event for augmented reality, wearable computing, gesture devices, and the Internet of Things. All profits from AWE are reinvested into AR.ORG s industry services. Augmentedreality.org and Augmented World Expo are led by its co-founders, Executive Director Ori Inbar and Chief Content Officer Tish Shute. More about UploadVR UploadVR is dedicated to accelerating the success of consumer virtual reality. We produce consumer focused events that introduce people to VR, organize conferences 7

8 and professional events that drive progress and innovation, and cover startups and latest industry news on our website uploadvr.com. # # # 8