PERFORMANCE HORIZON NEWSLETTER

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1 Tuesday,)December)8,)2015)at)8:13:53)AM)Pacific)Standard)Time Subject: Introducing+the+Mobile+Measurement+Kit+&+Smart+Redirects. Date: From: To: Wednesday,+November+25,+2015+at+12:30:14+AM+Pacific+Standard+Time Performance+Horizon+(sent+by+Performance+Horizon PERFORMANCE HORIZON NEWSLETTER Shape Glorious Mobile Experiences via Performance Horizon Mobile Measurement Kit and Smart Redirects Today s consumers are mobile consumers. Shouldn t your partner program support mobile app deep linking and conversion measurement as well? Performance Horizon has released a brand new version of mobile app measurement to the Performance Horizon platform you can now enjoy full mobile and app based measurement taking advantage of the most advanced standards in analytics. Page)1)of)6

2 Mobile Device Insights Functionality Via a fully documented SDK, the new mobile functionality allows advertisers to intelligently extend their partner marketing programs into the mobile app space. Optimize your campaigns, reward partners based on app installs and in-app purchases, cooperate closely with your leading partners, and learn from actionable insights regardless of how and where the consumer converted. New Smart Banners now contains adaptive mobile measurement links that direct a mobile user to the advertiser s mobile app, so the user can immediately convert. With Smart Redirects, the technology ensures that the user experiences the most appropriate journey for the conversion path (site, mobile site or app). Specifically, if a user engages but does not have the advertiser s app installed, the user gets a choice either stay on the mobile website or engage with the app. Page)2)of)6

3 The SDK supports measurement for iphone and Android devices, including brand new support for deterministic matching of iphones with ios9. You get all the benefits of using Performance Horizon s measurement, data collection & actionable insights technology. Global partner payment infrastructure across mobile and desktop web is now available for mobile apps as well. Use cases Client Impact We have seen over 20% increase in app download and subsequent conversions by integrating mobile capabilities into our partner marketing program, reported a brand that participated in the early beta program. Availability The Mobile Measurement Kit and Deep Linking capability are available in Beta Page)3)of)6

4 for all Performance Horizon clients. The SDK can be requested via the client delivery team. Detailed Features and Functionality Description Smart Redirects Type: Technology Benefit: Deep linking and adaptive redirection ensures that users end up in the right place for the conversion (site, mobile site or app). Specifically, if a user engages from within an app but does not have the advertisers app installed, the user gets a choice either go to the mobile website or download the advertiser s app. Mobile tracking measurement server based matching Type: Data Benefit: Matching of activities against previously stored ones allows for more sophisticated partner measurement across the consumer journey. Use cases include: Mobile web to mobile web; mobile web to app or app store; app to app. Expanded deterministic ID based matching Type: Data Benefit: New measurement support for iphone running ios9 with increased app measurement precision for apps leveraging Safari View Controller. This capability is being added to the already available deterministic matching for Android devices. User Agent Enhancements Type: Insights Benefit: Ability to easily identify where conversions happen, including web, mobile web, apps, etc. right in Performance Horizon Insights. Partner Analysis Enhancements (click trail) Page)4)of)6

5 Type: Insights Benefit: Summary Overview widget includes mobile insights. The click trail chart helps you measure and analyze metrics related to the steps your consumers take towards conversion and design campaign and reward strategies to accelerate conversions. Conversion Contribution Charts Enhancements Type: Insights Benefit: Detailed picture of partner contributions by identifying which partner initiated, contributed, or converted to the conversion or sale across site, mobile site and app. Mobile Tracking & Measurement Server Support Type: Infrastructure Benefit: Low latency, mobile server response ensure good UX while capturing all relevant data. Client Deployment Service Enhancement Type: Support & Services Benefit: Client Service and Deployment team have access to SDK and will support deployment/upgrades as part of regular client support as well as partner support services. Page)5)of)6

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