Cisco Software Capability Overview. Customers

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1 Cisco Software Capability Overview Customers

2 Software Training Curriculum for Customers Live Training Schedule Activity Time Role Description Managing Application Cisco Software: Capability Overview for Customers 1 hour All Customer Roles N/A Cisco Software: Smart Account Setup and Administration for Customers 1 hour All Customer Roles involved with Smart Accounts as Admins and Users Cisco Software Central (CSC) Cisco Software: Smart Licensing Management with Smart Accounts 1 hour Software license and purchasing approver License administration and management Smart Software Manager (SSM) Cisco Software: Classic Licensing Management with Smart Accounts 1 hour Software license and purchasing approver License administration and management License Registration Portal (LRP) Cisco Software: EA Workspace 1 hour Cisco Enterprise Agreement Management EA Workspace

3 Learn: How Cisco is simplifying the Software Experience for Customers Software Overview: Smart Accounts, Smart Licensing, EA Workspace and Cloud/ SaaS.

4 Agenda Simplifying the Cisco Software Experience Smart Accounts Overview Smart Software Licensing Overview Cisco Enterprise Agreement Overview Cloud/ SaaS Program Overview

5 Simplifying the Cisco Software Experience

6 Simplifying the Cisco Software Experience 1. Pre-sales Simplicity Offers are more standard across Cisco product families Logical product groupings More choices in how to use hardware, software, and services 3. Ongoing Ease of Doing Business Automated (targeted) invoices based on buying program and specific offers Visibility into software utilization and adoption Renew software and support in a single location Research Needs Repurchase Source Customer and Partner Experience Maintain Purchase Pay Receive Use 2. Easy for Customers to Purchase, Download and Activate Purchase most Cisco software products in a single location Easily manage software license assets Download standalone or upgrade software electronically

7 Smart Accounts Overview

8 What is a Smart Account? Smart Account is a new software licensing entity that serves as one central storage location of Cisco assets across the company Customer Smart Account Account where software licenses are deposited and managed Managed by customer directly, designated VAR or authorized party Account Approvers Owner of account and enters/approves agreements with Cisco Account Administrators manages users access and privileges Administrator of account can view and make changes to licenses, review logs, track purchases, etc.

9 What is a Smart Account? And what it isn t What it IS A Cisco.com service to organize your assets in a central location. Leveraged by multiple portals to enable your experience. What it is NOT Only for Cisco ONE Smart Licensing Cisco Enterprise Agreement (EA). How can you use a Smart Account Today? Software licensing orders in CCW should be directly assigned to a specified Smart Account Smart Account assignment is mandatory for all new Smart Licensing orders Smart Accounts can be leveraged to centralize RMAs, License Transfers, and Enterprise Agreements for a Customer Adding Licenses to a Smart Account can prepare for a Customer s eventual migration to Smart Licensing

10 10 Smart Accounts Virtual Accounts Assets are represented as company owned allowing effortless sharing across your enterprise Physics Big University [big-u.edu] Licenses Users Chemistry Devices Medical Agreements User Roles Create Virtual Accounts according to your needs (example; reflecting your company, or partners) Transfer devices and licenses across Virtual Accounts easily

11 Smart Account Value Proposition for Customers Central, transparent & secure software license inventory management Real-time visibility to license consumption Easy & secure delivery of all new purchases to Customer s Enterprise Digital Wallet (SA) User access control Licenses belong to a single account, not individual users Pooled licensing enables flexible license allocation Low-touch keyless license registration, consumption and activation for SL Customer defined controls to deploy/manage products & licenses Proactive coverage - automated notifications of additions and expirations Full visibility and insights to inform purchasing and renewal decisions Smart Accounts are leveraged by Smart licensing, Classic Licensing and Cisco EAs, associated to 3 different portals Smart Licensing No PAKs needed, easy license ordering process and activation Classic PAK Based Licensing Enterprise wide visibility of PAK licenses and devices for selected users Cisco Enterprise Agreements (EA) Simplified EA management, enterprise-wide visibility & automatic license fulfillment Portal: Smart Software Manager (SSM) Portal: License Registration Portal (LRP) Portal: EA Workspace

12 Connected Smart Account Experience Software.cisco.com is the homepage of portals covered by our training curriculum Manage Smart Licenses in SSM, Traditional PAK licenses in LRP, and Enterprise Agreement in the EA Workspace Create and Manage Smart Account in CSC

13 How do Smart Accounts Affect Customers? Customers are encouraged to create Smart Accounts How to create a Smart Account: Request Customer Smart Account in CSC Accept Creator Role (Creator MUST be a part of the Customer Company. Creator CANNOT be the partner or sales POC) Confirm Customer Smart Account Setup in CSC Let your partner know that they need to place future orders in your Smart Account. Also, grant them access if they will perform management of your licenses

14 Smart Accounts for Classic Licenses Smart Accounts Improve Experience with Classic PAK-based licenses PAKs and Devices are visible at the enterprise level, easily transferable, and tied to the Smart Account, not specific user, simplifying license management PAKs are automatically available in License Registration Portal (LRP) when assigned to a Smart Account upfront in Cisco Commerce Order Guaranteed Delivery PAKs will be available to all users with access to the Smart Account You can assign your classic license to the Smart Account according to one of the following scenarios: Cisco Software Central (CSC) Cisco Commerce (CCW) License Registration Portal (LRP) Scenario 1: Assign Items on New orders to a Smart Account Create Customer Smart Account Assign Order to Customer Smart Account PAKs are automatically deposited into LRP Scenario 2: Assign existing or unassigned items to Smart Account Create Customer Smart Account Customer can assign PAKs to Smart Account from LRP

15 Smart Licensing Overview

16 Smart Licensing Overview New generation licensing where PAK registration is no longer needed. Process of Smart License activation and management is much easier than traditional licenses. Painful Fulfillment Process Lengthy ordering and delivery process. Difficult license transfer between devices Easy Management Process Streamlined ordering, auto delivery to Smart Accounts, and easy transfer of software PAK Registration Manually register each device. Unlock with license key (node lock) No Registration Keys No PAKs needed for unlocking and using software, easy license activation Device Specific Licenses specific to only one device and individual Company Specific Licenses are not attached to a single device and can be moved between Virtual Accounts

17 How Does Smart Software Licensing Work? Cisco Smart Licensing is a new way of thinking about licensing at Cisco that is being applied to all products Smart Licensing provides a Software Inventory Management System that provides Customers, Cisco, and Selected Partners with information about Software Ownership and Software Utilization Ownership Usage Commerce (CCW) Smart Account Hello, I am Device-East5, I belong to BigU.edu and I am using 1x Advanced License Cisco Product I Have Purchased 5 additional Advanced Licenses for BigU.edu Hello, You are Device-East5, belonging to BigU.edu and the Physics department you are In-Compliance BigU.edu I Own: 10 I am Using:

18 Smart Licensing Enabled Products A Smart Account is required to purchase Smart Software Licenses Limited product families are currently Smart Licensing enabled, but more will continue to be enabled to have the Smart Licensing functionality. When ordering Smart Software Licensing, Partners are required to assign their Customer s Smart Account in Cisco Commerce (CCW). When the order is fulfilled, Smart Licenses will be automatically activated and available in the Customer s Smart Account. The Customer will manage these software licenses in Smart Software Manager. See the list of Smart Enabled Product Families with Smart/Legacy and Minimum Version here See full list of orderable Smart Licensing Products here The Smart Licensing Product Roadmap is available here *Please note that Smart Licenses cannot be consumed by the end Customers until they are assigned to the Customer s Smart Account.

19 Cisco Enterprise Agreement Overview

20 EA Workspace Features What is a Cisco Enterprise Agreement? Cisco Enterprise Agreements are multi-year agreements for enterprise-wide entitlement to selected Software & Services Cisco Enterprise Agreement Portfolio of technology suites 3-5 years agreement Self-service license fulfillment Cisco introduced the EA Workspace is a simple enterprise-wide software license management and provisioning tool. Generate licenses without using PAKs View all Cisco Enterprise Agreement Entitlements in a single pane Manage user access to EA Licenses Common platform for all Cisco EA purchases

21 Smart Accounts for Cisco Enterprise Agreement EA Workspace Users need to set up a Smart Account to gain access to the portal Collab EA Security EA With Smart Accounts now acting as the gateway to the EA Workspace, it becomes essential for all Cisco Enterprise Agreement Customers to have a Smart Account enabled so as to ensure access. Cisco ONE EA EA Licenses placed in EA Specific VAs based on product line Naming conventions for Virtual Accounts: CiscoEA-Security CiscoEA-Collaboration CiscoEA-CiscoONE Benefits The EA Workspace has used Smart Accounts to act as the access point to the workspace. Users now have a separated view of Cisco Enterprise Agreements by product lines (e.g. Collab EAs in a CiscoEA-Collaboration Virtual Account) and can use the Smart Account to manage user access to the Workspace.

22 Cloud/ SaaS Program Overview

23 What is SaaS? Software-as-a-Service defined A Software application delivered and managed as a service by Cisco (cloud provider) or a partner (cloud enabler). Instead of acquiring the software as a license to run its own systems, the customer accesses the application/service through the internet (cloud).

24 Features and Benefits: Traditional vs. SaaS Traditional Model SaaS Model Software paid up front Capital expense (less flexible) Longer/costly integration and implementation expense & risk Annual maintenance/support costs Upgrade deployment costs Immediate ROI. Pay as you grow Operating expense (more flexible) Minimal integration and implementation cost and risk No annual maintenance/support costs No upgrade deployment costs

25 Additional Resources

26 Additional Resources - Software Location Category Audience Description Smart Accounts All Cisco Smart Accounts Overview Smart Licensing All Cisco Smart Software Licensing Overview Software Operation Exchange Page Training Schedule Orderable Smart Licensing SKU List Across Software All Additional Software training and informational resources Operations Exchange Community QRG Across Software All How to Access Cisco Software Training Materials on the New Operations Exchange Smart Accounts and Smart Licensing FAQ Smart Accounts and Smart Licensing On- Demand Training Materials Smart Accounts/ Smart Licensing Smart Accounts/ Smart Licensing All Customers Frequently Asked Questions for Smart Accounts and Smart Licensing Smart Accounts and Smart Licensing Training Materials for Customers EA Workspace FAQ EA Workspace Customers Cisco Enterprise Agreements & EA Workspace Frequently Asked Questions EA Workspace User Guide EA Workspace Customers End to End EA Workspace Training Guide EA Video EA Workspace All EA Workspace Overview Video SaaS Subscriptions Community Page Cloud/ SaaS Partners SaaS Subscriptions Community Page

27 Customer Support - Software Software Licensing Support (Smart Licensing, Classic Licensing, EA) Contact Global Licensing Operations (GLO) via *: licensing@cisco.com GLO Software Licensing Support is available 24 x 7 When writing to GLO (Licensing@cisco.com), please type your CCOID in the body of the . Product Support: for Technical Support questions, please contact Cisco TAC Worldwide Support Contacts

28 Questions?

29

30 Version History (May 2018) Slide # Details Release 11 New slide: Smart Account Value Proposition for Customers May Minor change to the script: deleted the sentence related to our engagement focuses on the license management piece, since we are also covering Cisco EA Quoting and Ordering. May 2018

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