Cisco ONE Software BRKRST Dan Lohmeyer Senior Director, Software Strategy and Operations

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2 Cisco ONE Software BRKRST-1213 Dan Lohmeyer Senior Director, Software Strategy and Operations

3 Agenda Introduction Enterprise Challenges Cisco ONE Software Conclusion

4 Enterprise Challenges

5 IT Decision Maker Challenges Cloud and Mobile proliferation come with their challenges Lower costs Mobility App proliferation Security Complexity 75% Of IT organizations will have no additional budget (Nemertes, 2013) 6X More mobile traffic by 2015 (Cisco VNI, 2012) 78% of IT decision makers claimed applications are rolled out without IT engagement (Cisco IT Impact Survey, May 2013) 90% of organizations backhaul traffic through the data center (Metzler & Associates, 2012) 80% of IT decision makers say 50% or more of resources is spent keeping the lights on (Cisco IT Impact Survey, May 2013)

6 Software Licensing Hurdles There are so many license options. It s all too complicated My IT spend is erratic - why am I buying the same software and licenses over and over again? I would rather have IT spend more time on business outcomes, not managing software licenses

7 What If You Could Have an easy and cost effective way to purchase the technologies/products you need to roll out a specific solution? Have access to ongoing innovation and the ability to port the software licenses to physical and virtual devices? Have more flexibility to purchase software licenses that align better to your company s needs?

8 Introducing: Cisco ONE Software

9 Introducing Cisco ONE Software A Simple, Flexible Software Consumption Model Current Model Cisco ONE Software 100s A La Carte, Separately Priced Items 3x3 Software Suites Offered as a Solution Licensing Tied to Hardware License Portability Access to Ongoing Innovation Perpetual for the Lifetime of the Box Perpetual & Subscription Licenses Enterprise License Agreements

10 Cisco ONE Software Data Center WAN Access Security Threat Defense for Data Threat Defense for Center Advanced Security Software WAN and Appliances Identity Services for Access Application Multi-Tenant Converged Fabric Intercloud Campus Fabric Advanced Capabilities WAN Collaboration and Applications Software Fabric Advanced Mobility Services for Networking for Basic Compute Networking, Security for and WAN Systems Software for Switching for Wireless Networking Compute WAN Switching Wireless

11 Illustrative Use Cases: Access Access Security Identity Services for Access Key Cisco ONE Benefits ü Business Value ü Ease of Doing Business Application Campus Fabric Advanced Mobility Services Use Case Capabilities Advanced mobile location and analytics services (CMX) CONNECTED MOBILE EXPERIENCE Wireless Security (WIPS) WLAN Access Point licenses Network-wide device management for Switching for Wireless Location-based Services and Analytics to Enable Business Innovation and Improve Business Operations Mobility Services Engine Base Location Basic BYOD, AAA/802.1X, Guest Access (Identity Services Engine-Base) Prime Infrastructure (Lifecycle & Assurance) Switching Wireless

12 Illustrative Use Cases: WAN WAN Security Threat Defense for WAN Key Cisco ONE Benefits ü Software License Portability ü Subscription Licensing Application WAN Collaboration Use Case Capabilities Secure connectivity (VPN) and threat defense for WAN INTELLIGENT WAN Secure, Uncompromised User Experience Across Any IP Based Connection Intelligent path selection Application Visibility and Control, WAN Optimization Network-wide device management Energy Management Prime Infrastructure (Lifecycle & Assurance) WAN

13 Illustrative Use Cases: Data Center Data Center Key Cisco ONE Benefits Security Threat Defense for Data Center ü Access to Innovation ü Subscription Licensing Application Multi-Tenant Converged Fabric Intercloud Fabric Use Case Capabilities for Networking for Compute INTEGRATED INFRASTRUCTURE AND PRIVATE CLOUD Integrated Compute, Network, and Storage Operations for Data Centers and Private Clouds UCS Director UCS Central Prime Services Catalog Nexus 1KV Advanced Virtual Application Container Services EnergyWise Management Networking Compute

14 Cisco ONE Software: Domains and Capabilities Cisco ONE for Data Center Cisco ONE for WAN Cisco ONE for Access Security Threat Defense for Data Center Threat Defense for WAN Identity Services for Access ASA, ASAv ASA, ASAv, Cloud ISE, ISEv Applications Multi-Tenant Converged Fabric Intercloud Fabric WAN Collaboration Campus Fabric Advanced Mobility Services for Networking for Compute for WAN for Switching for Wireless Infrastructure and OS Networking Compute Switching Wireless WAN Nexus 3K, 5K, 6K, 7K, 9K, MDS 9000 X86, UCS ISR, ASR, CSR Catalyst 2K, 3K, 4K, 6K WLC, MSE, AP Note: Infrastructure software (e.g., operating system) is included with each device and not sold as part of Cisco ONE Software.

15 Cisco ONE Software Solutions for Common Use Cases Security Across All Use Cases Hybrid Cloud Converged Infrastructure and Private Cloud Next-Generation Branch Offices Connected Mobile Experience Cloud-Ready Virtual Services Data Center Network Automation Intelligent WAN Unified Access Physical and Virtual Infrastructure Devices Cloud Data center WAN Access

16 Bundling Offers More Value Cisco ONE for WAN Example BOM: 100 Cisco 2900 Series ISRs (US$2700 each); 100 Security licenses (US$1200 each) $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $- Basic a-la-carte Offering US$40,000 in additional spend Security Services Hardware Cisco 2900 Series ISR Price of secure Secure WAN Router Cisco ONE for WAN WAN Hardware Cisco 2900 Series ISR Price Price with with WAN WAN US$225,000 In Additional software Cisco a-la-carte equivalent JouleX Energy Mgt. Services WAN App Services Security Services Hardware Cisco 2900 Series ISR Value Value of of WAN WAN Prime LifeCycle Prime Assurance Prime vnam JouleX App Services WAN Security Base HW Platform ISR2900 Cisco Prime Management vnam US$225,000 additional software delivered for US$40,000 in additional spending Bundle value: Includes Cisco Application Visibility and Management, WAAS, and Cisco Energy Management and Cisco Prime Assurance Lifecycle

17 Customer Example Retailer saved ~30% by purchasing Cisco ONE Software ISR 2911 Routers with 5-year hardware maintenance contract - Cisco ONE for ISR 2900 with 5-year software maintenance contract - Eliminated need for Riverbed devices (WAN Optimization included in Cisco ONE ) Customer accelerated deployment of WAN Optimization from 24 months to 6 months From this WAN Optimization No Network Management IOS Security (VPN & Firewall) To this Cisco ONE WAAS/AVC Prime Infra/Assurance Prime vnam EnergyWise IOS Security Customer Benefits! Significantly more value! Reduced cost! Accelerated adoption ISR 2901 ISR 2911! Financial predictability

18 Services for Cisco ONE Software Professional Services Cisco ONE for Data Center Cisco ONE for WAN Cisco ONE for Access Security Threat Defense for Data Center Threat Defense for WAN Identity Services for Access ASA, ASAv ASA, ASAv, Cloud ISE, ISEv Applications Multi-Tenant Converged Fabric Intercloud Fabric Software WAN Support Collaboration Service (SWSS) Campus Fabric Advanced Mobility Services for Networking for Compute for WAN for Switching for Wireless Infrastructure and OS Networking Compute WAN Switching Wireless Nexus 3K, 5K, 6K, 7K, 9K, 1KV, MDS 9000 Cisco SMARTnet or Smart Net Total Care Support X86, UCS ISR, ASR, CSR Catalyst 2K, 3K, 4K, 6K, ISE WLC, MSE, AP, ISE Note: Infrastructure software (e.g., operating system) is included with each device and not sold as part of Cisco ONE Software.

19 Services for Cisco ONE Software and Cisco Hardware Software Support Services Support to navigate the rich features and functionality of Cisco ONE Software. Full-time telephone and remote technical and maintenance support services. Benefits to your organization include: License portability Continuous innovation Smart Net Total Care Delivers extensive installed base and contract management along with foundational technical service capabilities, proactive device diagnostics and alerts to give you: Improved risk management Rapid problem resolution Software enhancements Reduced operating costs

20 Services for Cisco ONE Software New New Software Support 24 x 7 Cisco TAC Support Registered Access to Cisco.com License Portability Access to Software Innovation Suite Software Updates Software Support Service (SWSS) Infrastructure and OS Support 24 x 7 Cisco TAC Support Registered Access to Cisco.com Platform OS Updates Advance Hardware Replace Smart Call Home Diagnostics and Alerts Device Diagnostics Alerts Mgmt Installed Base and Contract Mgmt Smart Net Total Care (SNTC) SMARTnet Standard Warranty*

21 Cisco ONE Software with Services Reduces TCO $1,000K A La Carte Cisco and 3 rd Party $1,000K Cisco ONE Software with Services $750K SWSS UC US$928K $750K US$664K 3 rd Party WAAS $500K Cisco SMART net $250K $0K 3 rd - Party SBC Security Base HW Cisco 2900 Series ISR 7-year TCO = US$2.4M Spend with 3 rd Party Spend with Cisco $116K $116K $116K $116K $116K SWSS SWSS SWSS SWSS SWSS SMARTnet SMARTnet SMARTnet SMARTnet SMARTnet $500K $250K TCO reduced by 42%; you don t have to purchase new licenses with new hardware $0K SWSS Base HW Cisco 2900 Series ISR 7 7-year TCO = US$1.4M Cisco One Advanced Cisco One Cisco SMARTnet $84K $84K $84K $84K $84K SWSS SWSS SWSS SWSS SWSS SMARTnet SMARTnet SMARTnet SMARTnet SMARTnet US$354K

22 Cisco ONE Software Simple, Flexible Software Consumption Model Business Value Agility and Innovation Financial Predictability Simplicity

23 Cisco ONE Software Roadmap Controlled Availability - Perpetual Licensing Subscription Licensing Enterprise Agreements Today Early 2015 Mid 2015 General Availability - Perpetual Licensing Upgrade offers for existing hardware

24 Thank you.

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