Key Largo Wastewater Treatment District Board of Commissioners Meeting Agenda Item Summary

Transcription

1 Key Largo Wastewater Treatment District Board of Commissioners Meeting Agenda Item Summary Meeting Date: January 22, 2019 Agenda Item Number: Agenda Item Type: Agenda Item Scope: Recommended Action: Information / Presentation Review / Discussion Action: Approval Department: General Manager Sponsor: Peter Rosasco Subject: Website Design Summary of Discussion: Information regarding a website redesign by Link2City will be provided for Board consideration. Reviewed / Approved Financial Impact Attachments Operations: $ Link2City Proposal 7, Administration: Expense Finance: Funding Source: District Counsel: Rate Revenue District Clerk: Budgeted: Engineering: Yes Approved By: Date: General Manager 1/17/19 12

2 PROPOSAL

3 CAMPAIGN OBJECTIVE To get business benefit from your online presence you first need to be found where people / potential clients are mostly looking. Establish an efficient cohesive campaign that utilized Google Marketing (SEO as primary part of the campaign and PPC as a supporting role), Social Networking (branding & engagement) and Marketing. This will help get more for marketing dollar spend. Web Design: Website is where business covert. Web design is not only about how the website looks and feels but is also a lot about how it works, responds and process to entice visitors to take desired action. o ADA Accessibility: Compliance requirement for schools, government agencies, and commercial companies requiring equal opportunity access (including Technology) for the disabled. Other Services Search Engine Management: Initiate Search Engine Management (SEM) program to enhance Google site spidering to improve site index & uncover site issues. Needed for SEO Search Engine Optimization (SEO): Organic marketing strategy to get website listing to appear of Page 1 of Search Engine when a prospect looks for you brand, product or service. Paid Advertising: Online Advertising is quick way to get in-front of prospect. It is an effective strategy for direct response and used as basis for aggressive SEO Campaign. Branding Campaign: Raise awareness and visibility of your product, service, or cause. To help reach these objectives, to increase traffic to your website or encourage customers to interact with your brand. Local Directory: Correct, Claim & Optimize primary online local directories. To help increase local traffic, protect business reputation and help with Google organic ranking & exposure. Social Networking Marketing: aims to increase brand awareness and visibility to reach the target audience in the relevant targeted geographic locations. Marketing: Target/re-target potential & existing client as a sales channel to help sales, build relationships, loyalty & trust. Chat Widget: Increase the number of leads/membership from online advertising by an average of 35%. Engages customers who prefer not to speak to an agent over the phone. IP Targeting: specifically target with banner advertising people received marketing message and that actually opened the message

4 PROJECT PROPOSAL Description One Time Monthly billed quarterly Creative Mock Web Development & Design (includes 2 revisions by Link2City*); Web Design Implementation and Mock Development, Coding, Navigation Development & Lead Form Programing (Non-Ecommerce). $6, ADA Features: ADA Accessibility: > Site Development: During site development, all page templates will be developed as per best practices to comply with ADA requirements ADA Accessibility > Content Migration: When content is moved over, final evaluation and fixes will be completed as per AUTOMATED SOFTWARE. Includes software license and basic fixes. Also includes: Migrating content on current website klwtd.com Implement HR Hiring portal to post jobs and accept PDF applications (that will be ed to site owner) Implement Pop-up Notice software that can be enabled/disabled easily Implement Reporting software to easily manage and display Monthly Reports and Minutes & Agendas Implement User Role Manager to enable users to update specific sections/items on website *If additional mock revisions, designs, custom coding and/or functionality is required, they will be quoted as requested. Graphics / Copy-Write Services are NOT included & are available per request (Quoted as needed) Managed Hosting $25.00 $25.00 Managed available per request (Quoted as needed) Secure Sockets Layer (SSL) Standard security protocol for establishing encrypted links between a web server and a browser to ensure that all data transmitted between the web server and browser remains encrypted. Also helps with Google Ranking. (Annual) $ Webmaster/ Maintenance includes support, advice and consultancy based on annual agreement 12hrs/yr. (average 1hr/month) NOTE: If current site is being moved to L2C, site first needs to be evaluated for any issues to be quoted/repaired before Maintenance can start. $50.00 Extended Security Maintenance Package (include infected site cleanup) $ $

5 PROJECT PROPOSAL Additional Local Marketing Recommendations Search Engine Management: Enhance Spidering, Track Activity- Monthly Service $ $75.00 Local Directory: correct, Claim & maintain primary online local directories. To help increase local traffic, protect business reputation and help with Google organic ranking & exposure. (Setup is regardless of number of locations if all done at same time-- monthly fee is per location) $ $