UBM Medica Digital Specifications

Transcription

1 Newsletter Guidelines Regularly Scheduled Positions available: 728x90, 160x600, 300x250, 300x600, or text Creative Specifications - Third party tags (HREF, IMG SRC) for the use of gif or jpg - DoubleClick jump tags are not accepted - Maximum file Size is 20K, no Flash or animation allowed Text Placement Specifications CancerNetwork ConsultantLive PsychiatricTimes SearchMedica Max Characters (including spaces) Formatting Client Provided Content s (Advertorials) 65 6 lines maximum Can include URL PhysiciansPractice Can include URL File Type Word or Notepad; Bold, italic, underlined or otherwise formatted characters are not accepted. Creative is due to ad operations 5 business days before the campaign start. Specifications Maximum width is 728px - A branding frame will be placed around your content Animated images or Flash banners are not supported Images need to be hosted by the client on their servers Maximum word count is 1,000 words - Microsoft Outlook will insert a default page break after 1,000 words which will in turn break the content Creative & suppression files are due to ad operations 5 business days prior to send. Code All code should be submitted using html and CSS for any custom styling Suggested CSS style support per client can be viewed at: Background image and/or color styling is not supported The opt in/out policy does not need to be included; the UBM Medica policy will be used Testing/Spam Filters Please use a spam filter tester prior to submitting your content When possible, send a html test of the content to verify it appears as desired Forward a jpg/pdf of what the final version of the content should look like

2 Standard Ad Units CancerNetwork ConsultantLive DiagnosticImaging InfectionsInMedicine MusculoskeletalNework OBGYN.net PediatricsConsultantLive Physicians Practice PsychiatricTimes TheAidsReader Topics.SearchMedica SearchMedica Top 728x90 Rectangle 300x250 or 300x600 Bottom 728x90 Skyscraper 120x600 or 160x600 Rich Media Guidelines Flash 6, 7, or 8 Rich Media Welcome Ad (Interstitial) Video Max Initial Load 40KB 40KB 80KB Max Add l File Weight 80KB 80KB 160KB 1.2MB Max Frame Rate 18fps 18fps 18fps Max Looping/ Animation Max # of Panels Panel Initiation & Close Expandable Ads (Max Size/Direction) 3 loops/15 seconds 15 seconds 10 seconds 4 Mouse over or user click 728x90: expands down to 270 total px Dimensions: 640x480 px 160x600: expands right to 480 total px** No expansion allowed. 300x250: expands left to 500 total px A/V Duration 30 sec; audio must be user initiated and stop required 30 sec; video is user or host initiated Other Requirements GIF back-up req d; Click tag required for tracking GIF back-up required; Wmode value must be set to opaque GIF back-up req d; Wmode:opaque Click tag required GIF back-up req d **Exception: SearchMedica s 160x600 expands to the left

3 Additional Guidelines Standard Ad Creatives Third party rich media tags accepted for the rotation of rich media Direct or third party tracking URLs are accepted for static gifs or jpgs Back up or default creative should conform to pharmaceutical guidlines - Branded and unbranded messaging should be addressed prior to creative launching Dogear Peelback 2 files required: jpg, png, gif, or swf files accepted Complete specs available at Wallpaper Guidelines Formatting Images must be static gif, jpg, or png UBM Medica content area is 980px wide and the creative needs to include a blank space measuring that width (see example below) Maximum height is 1050px Maximum width is 1600px Visibility of wallpaper ads will depend on the user s browser width. We recommend designing creative around a width of 1280 pixels, which is a very common screen resolution. This will produce a display area of about 150 pixels on either side of site content.

4 Leaderboard Pushdown Guidelines Dimensions & Sizes Two files should be provided and the total of both files should not exceed 100kb Initial (smaller) creative should be 728x90 The larger (pushdown creative) should be 728x270 Creative types Images must be static in gif, jpg, or png form Flash, gif, jpg, or png - If Flash file provided, then a backup jpg or gif should be provided All creatives are due to ad operations 5 business days before campaign start. Mobile App Guidelines Availability Available on SearchMedica and PhotoClinic iphone apps Creative Specifications Third party rich media tags accepted for the rotation of rich media File type: gif, jpg, png, HTML5 - All files must be 8 bits per channel and 72 dpi Direct or third party tracking URLs are accepted Must click through to a compatible mobile URL Creative size is 300x50 - Expandable creatives are not accepted - File size should be no more than 10KB for static and 15KB for animated images Text links are accepted Mobile Website Guidelines Size Specifications Standard Expandable Direction 320x50 320x416 Upward 300x50 300x416 Upward 216x36 216x300 Upward 168x28 168x200 Upward Creative Specifications File type: gif, jpg, png, HTML5 All files must be 8 bits per channel and 72 dpi Preferred naming format: Name-of-file_dimensions-of-the-file.file-extension

5 Mobile Website Guidelines (con t) Carousel Banners Carousel creatives enable users to browse through multiple products, services and messages via one ad placement. Carousel banners have the ability to auto-rotate without possible user interaction or auto rotate until user interaction. Specifications frames - Each frame size should be 300x50 and/or 320x50 - The combined file size should be 15kb Requirements when submitting the creative to Mobile Theory - Auto Rotate Without Possible User Interaction - Final format should be jpg, gif, or png for the x50 or 320x50 banners Must be within the 15kb combined file size limitation If transparent in any fashion must include layered.psd 300x416; Largest possible size 320x416px All links associated with tap events - Associated link Auto Rotate Until User Interaction - Final format should be jpg, gif, or png for the x50 or 320x50 banners Must be within the 15kb combined file size limitation If transparent in any fashion must include layered.psd 300x416; Largest possible size 320x416px All links associated with tap events - Usable banner space is limited by width of arrows Banners submitted need to be either 300x50 or 320x50-2 arrows 25x53 minimum (active state, green below) final format,.jpg,.gif or.png (optional) 2 arrows 25x53 minimum (inactive state, gray below) final format, HTML5,.jpg,.gif or.png All mobile creatives are due to ad operations 5 business days before campaign start.

6 Mobile Website Guidelines (con t) Proper Images and Video Formats Images (including logos) - Layered PSD s (preferred) -.ai files -.eps files - High res jpgs - All other formats Video - 3GP-3GPP, MP4, MOV, AVI, FLV, VOB, M4V, WMV or DIVX formats accepted - MPEG-4, MPEG-1, MPEG-2, MPEG-4 Simple Profile, H263 and H264 codecs accepted - 4:3 ratio recommended - < 50mb/15 seconds of video (1 min. video = < 200mb); 1 min. > recommended - Audio may be auto initiated - Include play, pause menu, and close box Rich Media Certified with Phluant, Celtra, Pointroll, Eyewonder, Goldspot and MediaMinds Expanding & Rich Overlay Banners Similar to online expanding ads, they expand upon click, providing users with additional information without leaving the current page. Dimensions are 320x50 or 300x50 when collapsed - Width = 320px and 300px - Height = between 200px and 416opx File size is 6kb when collapsed and 40kb when expanded/overlayed Requirements when submitting the creative to Mobile Theory - Collapsed Banner - 320x50px and 300x50px - layered.psd or high quality jpg - Expanded must include a call out to close and: Layered.psd or high quality jpg If transparent in any fashion must include layered.psd 300x416; Largest possible size 320x416px All links associated with tap events