Simplifying Mobile.

Transcription

1 Simplifying Mobile 2

2 3 Ad Specs

3 BUY 4

4 1 Ad Specs

5 STANDARD BANNER: Ad Specs DIMENSIONS MAX LOAD SIZE DEVICES OPERATING SYSTEM Feature Smartphone Tablet Various OS Blackberry Android ios Kindlefire Windows 120x20 168x28 216x36 300x50; 600x x48; 640x96 320x50; 640x x250; 600x x600; 240x x60; 936x x90; 1456x x768; 1536x x480; 640x x800; 1600x2560 5KB 8KB 10KB 15KB; 60KB 20KB; 80KB 20KB; 80KB 40KB; 160KB 40KB; 160KB 20KB; 80KB 40KB; 160KB 100KB; ; ; These placements support high definition (HD) creative. For example, if running a 320x50 HD creative, please provide a 640x100 standard banner at 72PPI. Available in certain regions only. Contact your InMobi account manager for details. Kindle Fire is not an HD Device HD sizes are unavailable for Kindle Fire. 3

6 STANDARD & TEXT AD SPEC ANIMATED GIFS ITEM Frame Rate Looping Animation NOTE: SPECS 0.2 seconds minimum 5 seconds maximum 3 Loops Max Max 15 seconds Devices not supporting GIFs display the first frame of the GIF as static image Standard Banners A standard banner ad is an ad unit that can be either static or animated and placed within a publisher s specified ad content area around their live mobile content. Note: If standard banner does not render, a fail safe text ad will be implemented (See text ad spec) File formats: PNG, GIF, JPEG, Animated GIF Availability ios, Android, Blackberry (RIM), Windows Phone, Feature Phone (Symbian, Palm, Nokia, etc.) Mobile Web, In-App TEXT ADS ITEM SPECS Characters 40 characters (Including spaces) Logo 38x38px (.PNG format only) 3 Third party tracking: InMobi accepts 3rd party 1x1 pixels for impression tracking and click trackers from approved vendors. Please contact your account manager for more information

7 STANDARD BANNER SIZES Ad units that can be either a static or animated File formats: PNG, GIF, JPEG, Animated GIF HD sizes supported for standard banner placement. HD Compatability in certain regions only. Contact your InMobi Account Manager for more details. 4

8 RICH MEDIA SPEC InMobi Studio is our preferred rich media ad building platform as the platform capabilities are most compatible with the InMobi network. InMobi also accepts third party ad tags from various external vendors. SUPPORTED RICH MEDIA AD FORMATS: Expandable (1 piece ) Click-to-Rich (2 piece) Interstitial Rich Banner Availability ios (iphone/ipad), Android Smartphone, Mobile Web, In-App Windows not supported at this time Android Tablet not supported at this time All available formats are supported on HD devices (e.g. both ios retina display and Android) CERTIFIED 3RD PARTY RICH MEDIA VENDORS: MediaMind (in-app expandables and rich banner) Flashtalking (in-app expandables and rich banner) Celtra (in-app expandables and rich banner) Mobile 5 (in-app expandables and rich banners) 5

9 RICH MEDIA SPEC A A X A Expandable (1 piece) An expandable ad starts as a banner in the contracted state and expands into a larger rich media ad where users can interact with unique brand experiences. The expanded state can retract to the initial banner state when the user initiates the close button. A B X Click-to-Rich (2 piece) A Click-to-Rich is similar to an expandable but is built in 2 pieces. The initial state begins as a banner, and when tapped the unit opens an interactive ad unit. The small banner may be either a static or animated GIF for ios and some Android devices. 6

10 RICH MEDIA SPEC Expandable (1 piece) and Click to Rich (2 piece) Specs v DIMENSIONS BANNER WEIGHT EXPANDED SIZE SAFE AREA MAX INITIAL LOAD DEVICE 320x48 100KB 320x x416 Smartphone 320x50 100KB 320x x416 Smartphone 300x KB 320x x416 Smartphone 120x KB 320x x416 Tablet 300x KB 768x x929 Tablet 728x90 100KB 768x x929 Tablet Available in certain regions only. Contact your InMobi account manager for details. Note: Static fail safe banner is recommended implemented in the InMobi Studio platform (.jpeg) Pertinent content should not be visible in the upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear. Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than at a time. Cap 5MB for both smartphone and ipad 7

11 RICH MEDIA SPEC A X Interstitial An interstitial ad is a full screen advertisement, which may be displayed during launch, in between content or upon exit of an application or mobile web page. 8

12 RICH MEDIA SPEC Interstitial Specs DIMENSIONS SAFE AREA MAX INITIAL LOAD DEVICE 320x x416 Smartphone 768x x929 Tablet Pertinent content should not be visible in the upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than at a time. Cap 5MB for both smartphone and ipad 9

13 VIDEO AD SPEC A X Tap to video unit Displays an inline banner ad that launches a full screen (landscape) video when tapped. Full screen video view is available for both the mobile web and in-app. In certain OS SDK combination videos, full screen is not available, in which case video will play inline in the ad. User must tap to play 10

14 VIDEO AD SPEC ios and Android Video Specs FORMAT MAX FILE SIZE FPS RESOLUTION LENGTH H.264/ACC 2.2MB 24 FPS Up to 640x960 Up to 30 seconds (encoded) (aspect ratio: 16:9 or 4:3) Banner ads must be provided by the client. (Refer to the banner dimensions on page 7 for acceptable sizes) 11

15 RICH MEDIA SPEC A Rich Banner A rich banner is an HTML 5 ad unit capable of leveraging all rich media capabilities (see page 17). 12

16 RICH MEDIA SPEC Rich Banner Specs DIMENSIONS INITIAL LOAD DEVICE 320x48 320x50 120x x x90 Smartphone Smartphone Tablet Tablet Tablet Available in certain regions only. Contact your InMobi account manager for details. Note: Static fail safe banner is recommended implemented in the InMobi Studio platform (.jpeg) `Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than at a time. Cap 5MB for both smartphone and ipad 13

17 Popular Rich Media Features 14

18 Rich Media Capabilities FEATURE DESCRIPTION Custom Animation Audio Video Drag and Drop 360 and Pannable Images Form Capture Shake and Tilt Image Gallery Add to Calendar Smart Day Parting Google Map Facebook and Twitter Interactive Games Dynamic Feed Fluid animation engine with high-performance sequencing and easing Stream audio directly into the ad unit Inline video or full screen Draggable UI to create puzzles, builders and more Product rotations and panoramas Text, pull-down, checkbox, and form validation for lead capture or opt-in Accelerometer control for interactive experiences or simple games (ios Only) Tactile galleries with thumbnail views, lightbox previews and even image downloads Calendar CTA s link to.ics file. Users may subscribe to the calendar or an event Depending on time of day it is, a different image or message will be displayed Add a map to your ad to show proximity based informaton, such as retail locations Share, or post features for social media Hidden objects, tile-matching, spot-the-difference and other simulator games Pull live, dynamic data units into your ad 15