Where do I fit? Finding your place on a Digital Marketing Team

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Patrick Booth
5 years ago
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1 Where do I fit? Finding your place on a Digital Marketing Team

Whether you are planning to graduate, recently graduated or a few years out of college, you are in a place where you need to decide on the best career path for you.

But, there are ways to begin narrowing down the best fit for you as a young professional. If you are still in college, internships are a great first step.

2 Whether you are planning to graduate, recently graduated or a few years out of college, you are in a place where you need to decide on the best career path for you. A lot of change happens during this time of life, and one of the hardest things to determine is what you want to be when you grow up. Don t worry. Everyone goes through it. But, there are ways to begin narrowing down the best fit for you as a young professional. If you are still in college, internships are a great first step. Not only do they help you hone your skillset, they also help you gain an understanding of the types of job you will enjoy vs. those you will endure. If you are in a more mature place in your career path, you may be on the search for your first or next career move and the more you know about your options, the better decision you can make. That is why we created this marketing team breakdown. We want to help you succeed and find the best fit for you. If your interest lies in marketing, this book is for you. Read on to gain a better understanding of what our team does and where you could best fit.

3 Meet the Digital Team Account Management Systems and Analytics Content Production Web

Account Management Account Manager Ross, our account manager, is the face of the Digital team. He graduated with a marketing degree and a minor in international business.

4 Account Management Account Manager Ross, our account manager, is the face of the Digital team. He graduated with a marketing degree and a minor in international business. He interacts with the leaders of each practice area, from infrastructure to sales, and owns the relationship between the client and the Digital team. Ross has sales experience and is very personable and strives to make sure that the relationship with the client is mutually beneficial. His day-to-day work involves client communications through s, face-to-face conversations, and phone meetings. He is proactive and organized and follows-up with clients to make sure that their expectations are always met. If there are challenges in the account, he seeks out ways to improve the overall client communication process. Ross is an honest and transparent person which helps him communicate clearly with clients on the status of projects and their relationship with NuGrowth Digital. Ross fun-loving, outgoing and empathetic personality is why he does such a great job relating to clients. In his free time, Ross enjoys hiking and rock climbing with his daughters. Knowledge of Microsoft Office, CRM tools, project management tools Strong communication and project management skills Organizational skills with good attention to detail Relationship management skills Strong listening skills and sales experience Communications Marketing Business

Production Production Coordinator Have you met our production coordinator, John? He graduated with a degree in communications, and makes the wheels of the digital team bus go round and round.

5 Production Production Coordinator Have you met our production coordinator, John? He graduated with a degree in communications, and makes the wheels of the digital team bus go round and round. He manages all production from graphics to content s. John is in charge of quality control for all content pieces. He makes sure that all content goes out on time, without mistakes, and to the correct list. He works closely with clients to communicate time frames and adjust them accordingly if needed. John was a soccer player in college and volunteers to coach youth soccer in his free time. Knowledge of Microsoft Office, HTML, CSS, project management tools A detail-oriented eye, time management, project management and organizational skills Disciplined in meeting deadlines Strong communication skills Communications Marketing Business

Content Content Strategist This is Mike, a content strategist at NuGrowth Digital. Mike is an up and coming marketing executive and has strong writing and editing skills.

6 Content Content Strategist This is Mike, a content strategist at NuGrowth Digital. Mike is an up and coming marketing executive and has strong writing and editing skills. He is a digital marketer to the core, schooled in all things online. He is a strategic thinker, an organized person, and a good multi-tasker. His days typically consist of meeting with clients, preparing content strategy (think editorial calendar on steroids), managing accounts, writing briefs, editing copywriters work, using data to continually refine strategy plans, and reporting on content results. Besides hanging out with his German Shepard, Roger, at the dog park, Mike enjoys reading, blogging and finding the finest cup of joe around town. Ability to learn, absorb, and write about diverse topics Strong writing, editing and project management skills Creativity and professionalism Thirst for knowledge Commitment to continuous improvement Marketing Communications Journalism English Public Relations

Content Copywriter Meet Leah, a copywriter at NuGrowth Digital. Leah is a college graduate with a degree in journalism and has strong writing and editing skills.

7 Content Copywriter Meet Leah, a copywriter at NuGrowth Digital. Leah is a college graduate with a degree in journalism and has strong writing and editing skills. She is a creative and innovative thinker. Some of her tasks at work include writing copy for websites, blogs, ebooks, white papers, campaigns, infographics and social media posts Leah s portfolio didn t illustrate experience in all of these areas, but she has solid writing skills and an eagerness to learn more. In her free time, Leah likes reading, finding new recipes on Pinterest and going on runs with her roommate. Creativity and professionalism Time management and project management skills Ability to learn, absorb, and write about diverse topics Strong writing and editing skills Commitment to continuous improvement Marketing Communications Journalism English Public Relations Professional Writing

8 Content Videographer This is Sam, a videographer at Nugrowth Digital. He graduated from college with a degree in video production. His creativity and efficient workflow help him create top notch videos for NuGrowth s clients. His work day consists of outlining shot lists, developing storyboards, creating timelines for videos, shooting and editing video and audio, and taking a clients goals and making them into a reality. Sam is a film buff and enjoys watching independent films with a good craft beer in hand. Creative and efficient worker Commitment to continuously improving Knowledge of Adobe Premiere Pro, Final Cut Pro, and Adobe After Effects Video Production Film Studies Videography Multi-Media Design Commercial Photography Fine Arts

9 Content Graphic Designer This is Parker, our graphic designer. Parker is a grad of a nearby art school with a degree in graphic design. His creative view of the world is what provides him the ability to translate a rough outline from a copywriter into a beautifully designed product. His experience with graphic design includes coursework and training in digital and print principles. This allows him to create brand guidelines for clients in addition to infographics, ebooks, sales collateral, web graphics, and white papers. His humble personality is perfect for receiving client feedback. Parker loves watching and playing sports in his free time. He also has been learning how to fix up old bicycles to resell. Expertise in Adobe Creative Suite Creativity and independence Flexible personality Commitment to continuous improvement Graphic Design Publication Design Visual Communications Art Illustration Digital Design Fine Arts

Web Front-End Web Developer Meet our front-end web developer, Tony. Tony graduated with a degree in visual communications and is the brains behind the beauty of our clients websites.

10 Web Front-End Web Developer Meet our front-end web developer, Tony. Tony graduated with a degree in visual communications and is the brains behind the beauty of our clients websites. Tony gets to know his clients businesses so he can design sites that match their brands and meet their goals. After gaining thorough knowledge of the audience for the website he s working on, Tony creates wireframes and mock-ups for review by the client. After those are approved, he builds the website based upon what he has learned from the client feedback. Tony loves gallery hopping around town and enjoys taking ski trips with his old college roommates. Creative-eye but efficient worker Basic knowledge of WordPress, Javascript and jquery, experience with Wordpress, HTML, CSS, Adobe Creative Suite Knowledge of interactive design, UX design, responsive design, media queries, mobile first design, cross browser functionality Commitment to continuous improvement Graphic Design Visual Communications Interactive Design UX Design Computer Science

11 Web Back-End Web Developer This is our back-end web developer, Riley. He graduated from college with a degree in computer science. He spends his time coding the back-end of a website and collaborating closely with the front-end web developer. His knowledge of servers and databases is extremely helpful when planning the functionality of his clients websites. Riley enjoys working independently and has a problem-solver mindset. On his days off work, Riley enjoys distance running and playing video games. Creative-eye and efficient worker Knowledge of PHP, Javascript, HTML, CSS, SQL Ability to work independently An adaptable, flexible and detail- oriented personality Commitment to continuous improvement Computer Science & Engineering Web Development Software Development Information Systems

Web SEO Specialist This is our SEO specialist, Haley. She graduated with a degree in information analysis. Although Haley went to college to pursue data and analytics, she is a wordsmith at heart.

12 Web SEO Specialist This is our SEO specialist, Haley. She graduated with a degree in information analysis. Although Haley went to college to pursue data and analytics, she is a wordsmith at heart. Haley has a writing background from minoring in English. She relies on this help with her day-to-day work by using tools, such as Google Analytics, to come up with keywords to optimize clients websites. She has an interest in HTML and loves to figure out how data can help writers improve. Haley loves trying new cupcake recipes and going to local farmers markets. Curious personality Strong communications skills Based understanding of HTML An interest in Google and Google Analytics Commitment to continuous improvement Computer Science Web Development Business Analysis English Data Analysis Information Analysis Information Systems

13 Systems and Analytics Web Analytics Meet our web analytics specialist, Jackie. Jackie graduated from college six years ago. She is one of our main data gurus and understands website traffic based on customer behaviors and trends. Jackie is a natural problem solver and uses that skill to navigate patterns occurring online. She helps clients set and measure goals for their websites. This includes setting up next steps and forms on the site to help the visitors navigate and inquire about more information to potentially become a client. Jackie loves adventuring with her fiancé and working on DIY projects together for their new home. Knowledge of HTML, Javascript, tags, SEO best practices, Google Analytics Great numbers sense Ability to recognize patterns and trends Strong organizational skills Actuary Sciences Marketing Design with Hybrid Web Development Computer Sciences

14 Systems and Analytics Data Specialist Meet our data specialist, Pete. He graduated from college with a degree in information systems. With his math-oriented and analytical brain, Pete enriches customer databases and measures marketing program performance. He works closely with our CRM system and customizes dashboards, manages client marketing database, and plans CRM marketing and marketing automation roadmaps. Pete reports on deliverability, client success, and more. His advanced Microsoft Excel skills allow him to provide marketing operations and analytics support for all aspects of client campaigns. Pete is known as a grill master and loves hosting backyard BBQ s for his group of friends. Knowledge of Microsoft Excel, database and CRM systems (in particular Salesforce.com) A penchant for statistics and analytics A strong attention to detail Information Systems Digital Marketing Business Analytics Computer Science Statistics

15 Systems and Analytics CRM Specialist Our CRM specialist, Carolyn works hand in hand with our data and web analytics specialists. Carolyn went to college to pursue a degree in computer science and graduated seven years ago. In her first job, she learned Salesforce and became interested in learning more about CRM and databases. In her current role, she is a Salesforce administrator and is in charge of case management, field customizations, dashboards, customized reporting, data scopes, data scrubbing, and handling delivery threats. She is also often the face of the infrastructure team in client meetings. She works closely with clients to understand their target audience so she can gather contact lists together with healthy and targeted data. Carolyn enjoys spending time with her kids and taking them to the zoo. Knowledge of Salesforce, CRM systems, databases, business intelligence, marketing automation systems, production processes A good eye for detail A demonstrated interest in analytics Information Systems Computer Sciences Marketing Logistics Computer Science Engineering

16 Systems and Analytics Marketing Automation Specialist Say hello to our marketing automation specialist, Ryan. Ryan went to college for marketing and had the opportunity to work in an internship where he learned about the functions of data and CRM specialists. He has a basic knowledge of Salesforce and CRM systems. His day-to-day work involves building HTML s, sending marketing s, making performance reports, providing price estimates for data purchases, managing client lists, and performing some data analysis. His understanding of HTML and Microsoft Excel allows him to assist the CRM specialists with building dashboards and other basic Salesforce functionalities which enable sales teams to measure results of campaigns and determine if their messaging is effective to engage prospects. Ryan enjoys boating and stand-up paddle boarding with his two older brothers in his free time. Knowledge of Microsoft Excel, database and CRM systems, understanding of production process, basic HTML Strong interest in marketing and data analysis Communications Marketing Business Computer Science Business Analytics

17 How We work as a Team As you can see, there are many players on a marketing team, and every role is just as important as the next to keep business moving smoothly. Now, you may be wondering how all of these roles impact and work together with one another and that is a great question! Follow this roadmap to see how words are designed into a beautiful marketing piece, distributed to the world, and then reported on to see the success of the campaign. 1 4 Once the client approves the content piece, it is then sent off to the graphic designer who adds the visual elements. 5 The account manager and strategist first sit down with a client and the rest of the team and decide what services the client needs. Then the content strategist edits the draft, sends it back to the copywriter, and sends the revised draft to the client for approval. The content team then writes a marketing execution plan and content calendar to present to the client. Once the plan is approved, the copywriter begins writing the first draft of a content piece including the SEO specialist in keyword planning. 3 2 Side Note: Some projects require more web work or our videographer to step in. It all depends on the client, but all clients require a team of hard-working digital marketers. Once the is sent out the analytics team reports on how successful the campaign was and creates weekly and monthly reports to send back to the client. 6 8 In the meantime, the web team is designing a landing page and posting the blog that introduces the content piece. 7 After the client approves the designed piece, the infrastructure team builds an template and pulls together the lists of who the content piece will be sent out.

18 Contact Us! As you learned in our guide, digital marketing is the promotion of products or brands via one or more forms of electronic media and it takes a lot of different types of brainpower to form a digital marketing team. There are many things that bring the team together, with the main objective being delivering results for our clients and their sales teams. Our team is building a culture focused on training, continuous improvement and growth and we are looking for more talent to become a part of it. Does contributing to a digital marketing team sound right to you? If so, contact our recruiting team. We look forward to hearing from you and helping you find your fit! Beth Wenning Director, Organizational Development NuGrowth Solutions 4181 Arlingate Plaza, Columbus, OH P: x362 F: bwenning@nugrowth.com Sarah Walsh Recruiting Specialist NuGrowth Solutions 4181 Arlingate Plaza, Columbus, OH P: x102 F: swalsh@nugrowth.com

Potential candidates should their CV with visual portfolio to

Potential candidates should their CV with visual portfolio to work opportunities MID-LEVEL GRAPHIC DESIGNER (Freelance Position) You will primarily be responsible for artworking and applying designs across a range of medias, so an eye for detail and the ability to