Eric Wing Digital Strategist Report for Ellenhorn

Transcription

1 Eric Wing Digital Strategist Report for

2 77 ellenhorn.com Score 406 Massachusetts Ave Arlington MA USA (800) Analyzed on 9/12/18 Summary WEBSITE BUILD MOBILE Analytics Multiple found Mobile friendly Optimized Broken links None detected SOCIAL CMS WordPress Facebook page 278 likes Code quality Issues detected Twitter 390 followers Content keywords Keywords not provided Instagram Not detected Headings Not well de ned Reviews 3 found Images Optimized PAID SEARCH Internal links Not optimized Paid search Not detected Last update 2 days ago Paid keywords None detected Sitemap None detected Display Ads None detected SSL Not detected Titles and descriptions Incomplete ORGANIC SEARCH Video Vimeo Alternative text Issues detected Mobile speed 0.7 seconds 3G Amount of content Backlinks 10,439 words on 10 pages 40 websites (approx) LOCAL Domain age Jan 12, 2006 Foursquare No listing found Organic referrals 450 / month (approx) Google maps Yelp Found No listing found Search terms ellenhorn, ellen horn, prakash ellenhorn, ross ellenhorn, prakash ellenhorn 2/21

3 Alternative text Some images on this organization's website do not have a text equivalent. What we see What is heard Dark brown faux suede lace-up shoe with brogue detail. Alternative text provides a description of an image which is used by visually impaired users and search engines. Make sure every image on your website has an appropriate text alternative. Alternative text helps visually impaired users understand what is on-screen. Websites that omit it may be in violation of disability legislation in some countries. Alternative text can have a positive impact on a website's SEO. 3/21

4 Code quality This organization's website is not built using modern best practices. Issues found This organization's website is not using semantic HTML. Presentational elements like <font> should be avoided in favor of CSS. Table elements should not be used for layout. Consider a new website built using semantic HTML. Good quality code improves accessibility, making it easier for visually impaired people to browse your website. Search engines can categorize and rank your website more easily if it is built using semantic HTML. Websites built with good quality code are easier to maintain and update. 4/21

5 Display ads This business does not appear to be using display advertising. Display ads promote your business by appearing on other websites and can be an image, video or text. Consider using display advertising (i.e. Google Ads) as a way of driving traffic to your website. Ideal for businesses who want more visitors, and therefore more business, on their website. You pay only when potential customers see or click on one of your ads. Results are easy to measure. This data is estimated by a third party source and may not detect all display advertising. Websites with a small advertising budget or niche campaigns are less likely to be detected. Source: 5/21

6 Headings This organization's website does not use well de ned headings. Headings found Heading Found on H1 Missing H1 / H1 Missing H1 /contact-ellenhorn/ H1 Missing H1 /why-ellenhorn/ H1 Missing H1 /location/ H1 Missing H1 /getting-started/ Issues found This organization's website should have one top-level heading on every page To optimize search ranking it is recommended to have only one top level heading per page. A top-level heading should describe the content of that page. Ensure headings are well defined throughout your website. Make sure keywords you want to rank for are mentioned in your headings. Headings should be used in the correct hierarchy, starting with a top level heading (H1). Each page can contain multiple subheadings (H2-H6), but should only include one main heading (H1). 6/21

7 Instagram account We couldn't nd this organization's Instagram account. There may be one, but if we can't nd it, it's likely real customers can't either. Instagram accounts are a popular way of engaging with customers online. Businesses can advertise, run promotions and interact with their customers via Instagram. Consider using an Instagram account to interact with your customers. Instagram can be used to promote your organization and bring more tra c to your website. 58% of businesses see an uplift in online sales by using Instagram. Instagram is especially useful for businesses that sell to consumers (B2C). We looked at the website for this organization and did not nd a valid link to a Instagram account. If the organization has a Instagram account but it is not linked to from their website we may not be able to detect it.. 7/21

8 Internal links Some links on this organization's website are not well de ned. BAD LINKS VS GOOD LINKS Link text should describe the destination and include keywords Read more Read the full menu Link text should not reference platform-speci c actions like "click here" Click here to reserve a table Reserve a table Links with di erent destinations should have di erent text Lunch menu: download Evening menu: download Download lunch menu Download evening menu Make sure any links on your website describe their destination. Well-de ned links help visitors navigate your website. Links which contain unique keywords describing the link's destination can help SEO. 8/21

9 Local presence This organization does not appear in some online directories 100 % inaccurate or missing listings Listings with inconsistent information Business name Consistent Address 100% Phone number Consistent Provided details 406 Massachusetts Ave, Arlington, 02474, US (617) Directory Details Listed Consistent Google maps Massachusetts Avenue, Arlington, 02474, United States (617) Issues found This organization's business details are inconsistent between directories. Keeping listings up-to-date and accurate is important. Customers may not be able to contact you with an out of date name, phone number or address. Add this organization to online directories and ensure listings are consistent Directories deliver relevant tra c to your website. A professional can add your website to many directories simultaneously. We use a variety of techniques to identify which directories an organization is listed in. We may not discover a listing if the contact details do not match those on the website. This test covers many popular directories but cannot cover them all. Page titles and descriptions This organization's website does not have unique titles and descriptions on each page. 9/21

10 A webpage's title and meta description are displayed by search engines and when the website is shared on social media platforms like Facebook and Twitter. Titles and descriptions found Page Title Description / Psychiatric recovery program, Boston, New York No text /contact-ellenhorn/ Contact - No text /why-ellenhorn/ why ellenhorn - No text /location/ Location - No text /getting-started/ Getting Started - No text Meta descriptions found Description Length Duplicate 0 No 0 No 0 No 0 No 0 No Issues found Some pages of this organization's website do not have a unique meta description. Without a meta description, search engines will select a snippet of text from the web page to display. This organization is missing an opportunity to select the text that appears in search results. Add unique page titles and meta descriptions to your website. The title and description are crucial in setting your website apart in search results. Don't include the same title and description on every page as search engines penalize duplicate content. 10/21

11 Paid search This website does not appear to use Google Ads, the most popular way to advertise online. Google Ads puts ads into search results. You choose the search terms you wish to appear for. This makes Google Ads a highly e ective way of targeting interested customers directly. Consider a Google Ads advertising campaign. Ideal for businesses who want more visitors, and therefore more business, on their website. You pay only when people click on one of your ads. Results are easy to measure. Analysis covers US ads only. Data is estimated from a combination of 3rd party sources using a sample of search engine results. Websites with low Google Ads budgets are less likely to be detected. Sources: 11/21

12 Server behavior The con guration of this organization's web server may impact its search engine ranking. Issues found This organization's website is not using SSL (HTTPS). SSL is a standard method for establishing a secure connection between a web site and its visitors. Online banks and shops use SSL to protect personal information. Websites that use SSL throughout are likely to appear higher in Google search results. Make sure your web server is optimally configured. A properly con gured server can help improve your search engine ranking. Websites which use GZIP compression tend to have shorter loading times. Sitemap No sitemap was found for the organization's website. A sitemap is a list of the pages on a website that is used by search engines to discover the content. Make sure you have a valid sitemap and that it is up-to-date. A sitemap allows search engines like Google to nd the pages of a website faster and more accurately. Having all of your pages listed in the sitemap ensures your website is represented correctly in search engines. Your sitemap should comply with the widely-accepted standard. 12/21

13 Amount of content This organization's website has a reasonable amount of text. 1,044 words per page 37 pages discovered This site Average This site Average Content is measured by looking at a limited section of this organization's website. Websites built with Flash or other non-standard technologies may contain content that cannot be measured. Analytics This organization is measuring how many visitors it has by using a website analysis service. Website analytics allows you to measure the behavior of people on a website. Analysis tools discovered Google Analytics Google Analytics Enhanced ecommerce 13/21

14 Backlinks This website is linked to by at least 40 other websites. 253 estimated backlinks 42 estimated websites linking This site Average This site Average Top backlinks URL from URL to / / / / / Backlinks are measured from a sample of webpages which is updated periodically. Certain links may be omitted from this analysis (in particular directory websites). Source: Broken links This organization's website does not appear to contain any broken links. Only the rst 50 links encountered on the organization's website were checked. 14/21

15 Contact details This website appears to include contact details. Phone numbers discovered Number Found on 1 (800) /contact-ellenhorn/ (800) / (617) / addresses discovered address info@ELLENHORN.COM info@ellenhorn.com Found on /community/ /community/ We look for addresses and phone numbers written on the organization's website. Websites built with Flash or other non-standard technologies may contain content that can't be found. Content management system This organization uses a known CMS to manage its website. CMS solutions discovered WordPress Domain age This website is using an established domain name (ellenhorn.com). Jan 12, 2006 Date of rst registration 15/21

16 Facebook page This organization has a Facebook page. Facebook page: 278 Page likes 288 Page follows 0 Days since last post Issues found This Facebook page is updated regularly. Regular posts help retain existing followers and raise engagement. Source: Images The images on this organization's website are all web friendly. 16/21

17 Last updated This website appears to have been updated recently. 2 days since last update This site Average We use a wide range of methods to determine the likely last-updated date of this website, including technical indicators and machine-readable dates within the text of the website. This gives us a best approximate for when a website was updated, but we cannot know for certain. Some websites cannot be dated at all. Mobile This website appears to be optimized for mobile phones. We load the homepage for this website in a simulated smartphone, and then perform an analysis on the resulting code of the webpage. Some unusual websites can confuse this analysis. If in doubt, consult the screenshots above to determine if they look mobile-friendly. 17/21

18 Organic search This website is receiving tra c from search engines. 462 monthly visitors from search Under 10 search terms This site Average Estimated number this website is listed for Top organic search keywords Keyword Position Average monthly searches Traffic (%) ellenhorn ellen horn prakash ellenhorn ross ellenhorn prakash ellenhorn Consider search engine optimization (SEO). SEO can bring you signi cantly more organic tra c. Generally SEO requires that you build up your content, links and the quality of your website. SEO takes time to take e ect, but once it works you get more tra c for free. Analysis covers US tra c only. Tra c is estimated by a 3rd party source using a sample of search engine results. Subdomains and websites with very low volumes of tra c are less likely to be detected. Sources: 18/21

19 Reviews This organization has been reviewed online. 3 found Reviews for this organization Encourage people to leave positive reviews on your business. Google considers reviews when ranking websites in their results. Reviews may appear in popular mobile apps like Google Maps and Yelp. 88% of online shoppers use reviews as part of their purchase decision. We looked for reviews of this organization in a limited number of tools. We use a combination of techniques to identify these, including matching by phone number and business name. If reviews are missing, they may be listed with con icting contact information. Social sharing This organization's website has been mentioned on social networks. 403 Facebook mentions We counted the number of interactions on social networks that reference the analyzed pages of this organization's website. This includes Google +1s and Facebook mentions (likes, shares and comments). Source: 19/21

20 Twitter This organization has a Twitter account. Twitter account: 390 Followers 2 days Time between tweets 2 Interactions per tweet Issues found This organization has good engagement with their Twitter followers. 0.5 percent of followers engage with each post on average. This Twitter account is updated regularly. Regular tweets help retain existing followers and raise engagement. Source: Video This organization's website appears to contain a video. Vimeo Video detected We check a limited number of web pages for the most common video technologies. Obscure or highly customized video technologies may not be detected. 20/21

21 Website speed This organization's website appears to load very quickly. 0.7s 3G mobile loading time This site Average We measured the loading time of this organization's homepage using a server located in Virginia, USA. Speeds will vary from user-to-user depending upon their computer, location and connection speed. Content keywords We could not determine this organization's use of keywords as no keywords have been provided. The following pages were analyzed This website contains at least 36 pages. For speed of analysis, we check no more than 10 pages from a website. In the vast majority of cases this will give results which are indicative of the whole website but, as with any technique which only deals with a limited sample, we cannot guarantee that those pages we have analyzed are representative of those we have not. 21/21