THE PROPERTY MATCHMAKER

Transcription

1 THE PROPERTY MATCHMAKER PROJECT CHARTER IMMT_723 PROJECT MANAGEMENT MARIA TOLLIVER

2 EXECUTIVE SUMMARY Padgenie will be the first all in one rental management system in Ontario. The app will be ios only and only for renters and tenants where they will be able to look for properties, setup a profile, do background and credit checks, and also pay rent. They will also have the additional options to choose where they want to live based on lifestyle choices and be matched according to their interest. The Padgenie app layout will be similar to most dating or matchmaker apps such as tinder and bumble allowing the user to swipe left if they don t like the property or swipe right if they do, except it will be a matchmaker for rental properties matching people to their desired property choices based on a variety of personal preferences and lifestyle choices. Padgenie, would be the first rental app to adopt this layout and style of navigation setting the standard of how real estate platforms should accommodate their users. The web platform (which will eventually be launched after the mobile mvp) will be setup for both types of users executing the entire rental process on both ends for applicants where tenants can pay rent, landlords will be able to collect rent, manage applicants and tenants, and list properties. PROJECT OBJECTIVES The Padgenie Project will be a Canada first rental management system similar to the American based system similar which will have everything renters, landlords, and property managers will need to accommodate them. This project exists because it will be the solution to the lack of focus and consistency in the rental market specifically the Toronto rental market as both a rental app and eventually a web platform. Here are the following objectives for the project: For Padgenie to set standards for rental applications and rental management systems similar to how walkscore set standards for commuting with the development of the walkscore. To create an app that will provide a unique yet familiar experience for users to perform the common task of searching for properties To provide a more refined breakdown of demographic data with the addition of the lifestyle selections. To cut the amount of time users spend searching for properties down by at least 30%. To be the first rental app to adopt the style of navigation of dating apps like tinder but with more versatility such as being able to refresh the screen to get a property to display again if they have accidently swiped left. 2

3 BUSINESS CASE There are a couple of reasons for undertaking this project. First the original idea for this project was to make Padgenie a web based rental management software similar to This system allows users to list properties, search for housing, collect rent, and pay rent all on one platform. In Toronto, no such system exist that exhibited this much detail. The other reason is because creating an rental finder app that would give users the ability to match themselves with the right place similar to how one will have the option to tailor their interest to match to a person. This project will present an enormous gain in regards to career development whether entrepreneurial choosing to go live with the project or work for a trustworthy startup company who appreciates innovation. If this is not pursued this, I would be leaving a lot on the table. There are several rental finder apps out there but none of them draws in user interest the way the Padgenie app would. This app would be a game changer for the market because it is innovative and creative yet still accommodates and exceed the user s expectations. Therefore, I feel that this gives enough confidence to at least produce an MVP that will set the standard for the rental market on a mobile device. PROJECT TEAM ROLES Stakeholders Pamela Leads Production Supervisor Creative Director Technical Director Project Manager Producer The Team Role Graphic Designer Tasks Designing Logos, icons, buttons, and the layout. 3

4 Content Specialist Content Writer Ux Designer Front end developer Back end developer Testers Works with the content writer and approves all writings before submission to producer. Reports to the content specialist to review. Write all content for app and web platform Manages and writes Padgenie blog Designs the wireframes Creates all html and css code for front facing elements. Fix bugs Creates all back end php and java scrip code for back end and manages servers Fix bugs Test various functions of the app and website. SCHEDULE Production 03/02/17-10/02/18 Launch/Deployment 10/09/18-11/22/18 Milestones 03/10/17-Home screen completed 04/22/17 Log in screen completed 4

5 05/08/17 Testing and user profiles completed 07/24/17 App notifications completed 09/20/17 Testing successful 10/05/17 Image Licensing acquired 10/05/17 Testing and desired location screen completed 12/04/17 Housing and bedroom screen completed 12/29/17 Neighborhood images licensing acquired 01/04/18 Testing and neighborhood list screen completed 01/29/18 Testing and apartment accommodation screen completed 02/16/18 Testing and budget tool completed 08/09/18 Testing successful 08/30/18 Testing successful 09/10/18 Input data testing successful 10/09/18 live system installation complete 11/22/18 Enhancements deployed BUDGET Senior Production Personnel $883,243 Design Labor $51,720 Development Labor $365,658 Content Labor $77,400 Total Production Labor = 1,378,021 Equipment and materials $12,172 Accounting and bookkeeping $29,265 Administration $41,285 Total administrative expenses $70,550 5

6 Total deployment and distribution expenses $119 Producer $70,000 Corporate Overhead $30,000 Contingency $30,000 TECHNICAL STACK Mobile First App (ios) Framework and programming language Xcode ios cocoa touch UI framework Objective-C Front end Bootstrap Html 5 Css Database and Application add ins SQLite Amazon CloudFront -Content Delivery Network Google Maps Web Server Nginx STATEMENT OF WORK Provide updated personas and user narratives Provide content strategy Provide fully functional prototype for user testing Provide user feedback report Provide QA analysis report Provide support and maintenance for the app Provide end user tech and customer support outline Provide schedule for the development, ongoing maintenance, and updating of the app Provide business plan for investment and stakeholder considerations Deliver final project charter Deliver final MVP 6

7 MEASUREMENT OF SUCCESS Kpi s Number of applicants Number of profiles created by landlords to list their property The number of active users Number of likes vs dislikes when users swipe Monthly Revenue-Commission received from optional features such as express checkouts (the landlord can get their money quicker), rental analysis reports, background checks and credit reports. Metrics Most popular areas to rent -where are most people interested in renting? Demographics such as location and gender The amount of time visitors spends using the app Number of downloads of app Actionable Outcome KPI s Keep track of Number of profiles created by landlords that list their properties Visitor Loyalty and Recency The number of visitors of site and number of users of the app Will also need to review the gap between the two visits by the same visitor The number of likes vs dislikes on Social Media Kpi s and Metrics KPI s Number of shares on social media Number of likes on Facebook Number of follows Metrics Comment activity on Facebook Demographic data of users User path data 7

8 Number of tweets and posts with #PadGenie Number of clicks on the explainer video HIGH LEVEL PROJECT RISKS Risks Consequence Chance of Occurrence Person responsible And Impact/Trigger Response Plan System used to capture demographic data becomes corrupted System used to communicate demographic data such as location and housing data became corrupted causing the location and housing data to be mismatched. High Chance High Impact server did an update and caused major errors in some of the demographic data Technical Director Use a back up server. Have QA person do additional testing with new server Listing not matching what landlords post Causes the housing information not to display correctly Medium Chance Medium Impact feedback from users, landlords, and property managers. Feedback from QA person QA person QA person assess system by doing additional testing. Front and back end will fix coding error Payment system for landlords to receive payments from tenants stops working Will cause rent to be delayed Medium Chance High Impact Tenants receive an error when paying. Landlords usually receive payments within 2 days and find it unusual Back end developer Back end will fix coding error set up monthly updates to prevent glitches like this Tenant and applicant Profiles not saving in Padgenie online rental management system Cause new applicants to not be able to set up a profile with us which is how they fill out Low Chance Low Impact New applicants unable to create a profile gets Back end developer Back end will fix coding error set up monthly updates to prevent glitches like this 8

9 rental applications and how tenants pay rent. a white screen. Tenants receive an error message that they are unable to save their information Privacy information on website is compromised Users can have their identity stolen, can sue us, and cause loss of trust in our product High chance High chance There has, been similar websites in the past week that have been hacked Technical Director Direct users to the app for now until the problem is controlled, contact lawyer to find out potential solutions and losses suffered. Hire a brand strategist to formulate a rebranding strategy Algorithm for neighborhood matching feature not working correctly Suffer user dissatisfaction and they may navigate to the competition Low chance Medium Impact feedback from users via social media. We also have a "sound off" page on our blog where users have voiced their concerns about this Technical Director Develop a plan to engage customers on getting feedback on how we can make it better for them involve the customers in the solution. Create a contest to maintain interest. Posts updates on site to let customers know we are working on it. Signatures and Approvals: Stakeholder - printed name 9

10 Stakeholder Signature Date 10