REQUIRED CREATIVE ASSETS

Transcription

1 REQUIRED CREATIVE ASSETS Your Sales Representatives and Account Manager are here to help with any questions about your campaign. For questions regarding assets, creative execution, or tracking, please contact your Account Manager or DESIGN Brand style guides Vector logo [.eps,.ai] Layered, hi-res, retina or vector image source files (.psd,.ai), source files can be from microsites, print media, etc. Existing flash banners and source files [.fla /.swf or HTML5] NOTE: Flash assets used only to reference animation and style, we cannot guarantee a 100% match in HTML5 VIDEO Suggested specifications: Frame-size: 1280x720 (16:9) or 640x480 (4:3) Formats: Quicktime.MOV.MPEG4 Preferred Codecs: H.264 DVDVCPRO, Apple ProRes Bitrate: Minimum 15 Mbps per sec PRE-APPROVED COPY Any approved short form copy for guided interactions. Full copy decks appreciated. CLICK OUTS General click-out URL Specific click-out URLs for individual calls to action Social URLs CREATIVE DIRECTION Brand/Campaign-focused guidelines. Clear direction for custom features and interactions: storyboards, mocks, etc. CAMPAIGN OBJECTIVES What are the measurable objectives of your campaign? What is the audience supposed to understand after seeing REQUESTED TRACKING ASSETS Third party tracking requires: Invitation: 1x1 view pixel to track impressions Takeover: 1x1 view pixel to track engagements Click-out: redirect click tag to track click-outs and deliver user to a site Additional tags can be added for deeper functionality, speak to your Account Manager for more information. THIRD PARTY SURVEYS By request. Say can run third-party market research surveys from companies such as Dynamic Logic or Insight FONTS Macintosh Compatible.OTF or.ttf formats

2 BEST PRACTICES We pride ourselves on having an open template with the unlimited creative possibilities. Below are some best practices as well as tips and tricks we have picked up over the last 10 years of optimizing for engagement. EDUCATE AND/OR ENTERTAIN Give the user a clear reason to engage and stay engaged IDENTIFY YOUR KPI The cornerstone of any successful user experience. TIME SPENT 15-30sec video is ideal + Interactive Elements, include elements such as image galleries, recipies, & 360 product showcases entice the user to say within the unit. VIDEO COMPLETE 15 sec compelling video, the shorter the video the higher the chances a user will get to the end. CLICK TO SITE 15 sec video/or clear animated messaging and compelling CTA INVITES The invite is meant to be a tease of the full experience of the takeover. Distill the most compelling content to be featured into the most compelling 15 seconds possible. VIDEO/ANIMATION Large video performs best, animations should be compelling with a special considerations for timing to maximixe impact. CTA Use relevant language for CTAs to entice engagement. Watch the Video or Play the Game perform better than generic statements such as Click Here END CARD Consolidated messaging that gives the user clear next steps to entice engagement. NOTE: per IAB rules there is no sound in the pre-expanded state. TAKEOVER The full-screen experience is an open canvas to tell a brand story. BE COMPELLING The key to an engaging ad is to create an interactive, responsive and intuitive user experience. It should add value to the user and increase their interest in the brand. BE CLEAR Keep user interface, user experience & architecture in mind. Buttons and interactions should be clearly labeled. Make obvious distinctions between buttons that navigate within the ad and buttons that click out. BE CONCISE Use crisp images and even margins. Fonts and colors should suggest a clear hierarchy of content and quickly convey the intended message. The aesthetic of the brand should carry through the entire experience, from invitation to expanded state and across ad products.

3 ADFRAMES INVITATION BANNER INVITE STATES The invitation banner consists of three states: VIDEO/ANIMATION 15 second silent video or animation ENGAGEMENT QUALIFIER Upon rollover, initiates engagement ENDFRAME Final static state typically with logo and call to action For third party tracking, provide: INVITATION 1x1 view pixel to track impressions TAKEOVER 1x1 view pixel to track engagements CLICK-OUT Redirect click tag to track click-outs and deliver user to a site

4 ADFRAMES INVITATION BANNER INVITE SIZES The invitation banners come in 4 IAB standard sizes and one unique size to give your campaign maximum reach. SPECIFICATIONS Takeover expansion is triggered by click or countdown during hover interaction. RESTRICTIONS 300PX 160PX 300PX There is a maximum of 15 seconds of video or animation (no looping). 250PX 600PX 600PX 728PX 900PX 65PX 90PX

5 ADFRAMES DISPLAY FULL SCREEN STANDARD DISPLAY When readers engage with the invitations, the ad unit expands to a full page, interactive, rich-media experience THE TOOL-BAR The global control for the takeover is 30px tall and contains a takeover close button. The Tool-bar is pinned to the top of the browser window and dynamically scales to fit the browser s width and height. THE FULL SCREEN CANVAS The Overlay and Canvas combine into One seamless experience. THE INTERACTIVE AREA Centered dynamically to the space, Say Recommends a maximum interactive area of 1000 x 600px. CUSTOMIZABLE The Interactive Area: videos, interactive rich media, games, iframes, etc. The Overlay and Canvas are entirely skinnable. Custom expansion transitions. SPECIFICATIONS There is a 1000x600px recommended interactive area. There is a 30px tool-bar, pinned to the top of the browser. 30 frames per sec. RESTRICTIONS The Overlay has a minimum opacity of 75%.

6 MOBILE When users engage with the invitations, the ad unit expands to a full-screen, interactive experience on iphone and Android phone platforms. The Mobile experiences consist of two elements each. 1 2 TWO ELEMENTS 320PX 320PX 1 INVITATIONS Mobile 320x50px, 480x32px & 300x250px 50 2 EXPANDED DISPLAY PX 480PX Mobile 320x480px. Mobile templates have been designed for Retina compatibility which allows for optimal pixel resolution. 250PX 300PX CUSTOMIZABLE The Expanded Display typically contains video, branded elements, and a CTA. The Expanded Display also contains a variety of functionalities: navigation, down-loadable content, and games. The mobile experience will also support OS functionality such as tap to call, , download, & locate. SPECIFICATIONS iphone and Android use the same template. Retina compatibility for optimal resolution. RESTRICTIONS Invitations - the top left 18x18px must be left free of copy or major design elements. Expanded Display - bottom 60px for mobile must be free of copy and major design elements.