REALTOR Content Resource User Training Guide. December 2010
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1 REALTOR Content Resource User Training Guide December 2010
2 FREE Content for Your Consumer Communications Easily add ready-to-use, home ownership articles to your consumer communications to build relationships with clients before, during, and long after the sale. Hundreds of seasonal and timely articles cover: Improvement and maintenance ideas, which add home value Finance, tax, and insurance tips that save home owners money Community ideas to keep neighborhoods strong Buying and selling tips Share content across channels: Social media, Blog, website, e-newsletter Personalized handouts 2
3 REALTOR Content Resource Log In To Log In go to: houselogic.com/members 1. Enter your NRDS ID# in the Sign In box. 2. Check the checkbox to acknowledge that you agree to abide by HouseLogic s Reprint Rights Policy Click the blue Log In Now button. Note: Don t remember your NRDS ID#? The pop-up window includes a link to REALTOR.org, where you can easily look up your ID. 3
4 REALTOR Content Resource Get Started Here s how to navigate the home page: 1. Clicking Get Started will put you on your way to providing great content to your clients who want to improve, maintain, and protect the value of their home. 2. Want a set of ready-to-go articles on a particular topic? Check out the Themes of the Month Stream articles right to your site with a customizable content widget Free marketing materials! Brand a HouseLogic flyer with your logo. 5. If you re an Association Executive, tap into tools and resources for you and your members. 4
5 REALTOR Content Resource Share Articles Share home ownership articles with your clients and customers via any of your marketing vehicles: Blog or website Facebook, Twitter, or E-newsletter Handout You can use one or all of these methods to share content. Plus, you can share articles as often as you like. To help you decide which way you want to share content, consider how you communicate with your clients and customers and how they prefer to receive information from you. 5
6 REALTOR Content Resource Select Articles Choosing which articles you want to share with clients is easy: 1. Browse by theme 1 2 OR 2. Search by keyword You ll find hundreds of articles, covering a variety of home ownership, buying, and selling topics. 6
7 REALTOR Content Resource Searching by Theme To browse for articles by theme: Click the dropdown list arrow to see the available themes (5 articles on a subject). To select a theme, highlight it and click Search. The articles included in that theme set will display on the page. To select an article, click the select box. Now you re ready to choose how you want to share articles. Click the Next Step button under your selections to continue to Step 2. 7
8 REALTOR Content Resource Keyword Search To search for articles by keyword based on your interests: Type a keyword in the search box and click the Search button. Relevant articles will display on the page. To select an article, click the Select box. Now you re ready to choose how you want to share articles. Click the Next Step button under your selections to continue to step 2. 8
9 REALTOR Content Resource Share Socially If you have a big social network or you d like to develop a following, you can share articles via Facebook, Twitter, or Click the Select button by the social sharing icons. A pop-up box with a green check mark will display in the right column, indicating your selection. 9
10 REALTOR Content Resource Share Socially Next, decide if you want to share articles via Facebook, Twitter, , or all three. Click the appropriate icon next to each article to share it. Once you share an article, a green check mark will display on the icon and in the right column, indicating your share is complete. 10
11 REALTOR Content Resource Share on Web/Blog/Enewsletter If your blog, website, or e- newsletter is starved for regular, fresh content, add ready-to-go home ownership articles. Once you select website, blog, or e-newsletter, copy and paste the HTML code provided in the box. 1. Click the Copy Code button to copy the code for the HTML module. 2. It s saved. Now, you can paste the code into your HTML-based website, blog, or e-newsletter. 11
12 REALTOR Content Resource Create Handouts As much as there s a need for online content, there s a lot to be said for giving a client or prospect something tangible, like a handout. If you hold a lot of open houses or other in-person events, consider sharing articles as printable handouts. BONUS: The printouts include a space in which you can add your logo and branding. 12
13 REALTOR Content Resource Downloading Handouts Click the Select box next to the articles you want to receive as handouts. A pop-up box will display, prompting you to save the file. Select the Save File radio button, and click OK. Another window will open showing the article files you ve downloaded. Save it to your computer, so its easily accessible. Note: If you want to download more than one article, click the Get Them All button to download all the articles in one Zip file. 13
14 REALTOR Content Resource Help Spread the Word RCR Widgets Help Spread the Word Besides adding specific articles to your consumer communications, you can take advantage of three free, interactive modules to instantly add content and graphics to your website or blog. 14
15 REALTOR Content Resource HouseLogic Widget Want to add streaming content from HouseLogic on your site? You can with a customizable widget ( 1. Pick the widget size (vertical, horizontal, box) that best suits your website or blog. 2. Choose the number of articles to display in the widget at a time. 3. Click the Copy Code button and then paste it into your website or blog. members.houselogic.com/widgets 15
16 REALTOR Content Resource Link to HouseLogic Want to include interactive ready-to-go ads on your site? Go to Help Spread the Word ( and choose one of two ads static or interactive. Click the Copy Code button to copy the module code. Go to your HTML website or blog tool and paste. The code should display properly in most major blogging platforms. 16
17 REALTOR Content Resource Need Help? Need more support? Click Need Help? at the top of each step in the process. Or click FAQs on any page. 17
18 REALTOR Content Resource Contact Us Still have questions? Submit the Contact Us form: Call us at Watch our handy how-to video. To find it, click About REALTOR Content Resource, and then Learn More, at the top left of any page. 18
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