SEO Crash Course. How to Rank For Your #1 Keyword
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1 SEO Crash Course How to Rank For Your #1 Keyword
2 Let s Talk About SEO for a Second
3 What Happens When I Need a Lawyer? According to Lexis Nexis, 76% of consumers seeking an attorney go online
4 Let s look At the Page Ads: Suggested Bid $ per Click
5 Let s look At the Page SEO: 80% of the Clicks, $0/click
6 But $0 per Click Is Not the Same Thing as Free
7 Typical SEO Campaign Research & Find Keywords Map Keywords & Secondary Keyword to Relevant Pages Technical Analysis & Troubleshooting Content Optimization Content Writing Weekly Blogging, including unique imagery Daily Social Media Marketing Facebook, LinkedIn, Twitter, Google Plus Regular influencer outreach Outreach to gain links Measurement & Monitoring Conversion Rate Optimization Local Listing Optimization Can take hours of Time Per month
8 I dunno about you But I don t have that kind of time
9 SMB Short Cut Only Focus on 1 Keyword at a Time
10 Primer: Search Demand Curve
11 In Other Words Too Short Lawyer Legal Attorney DUI Attorney Too Long Best Lawyer in Denver for a Nissan Altima Car Accident Best DUI Lawyer in Arvada who is cost effective Just Right Denver DUI Attorney Denver Car Accident Lawyer Denver Motorcycle Accident Attorney
12 How do I find a good Keyword? Option 1: Free Tool Google Keyword Planner Option 2: I ve made a list of 100 great keywords for the legal profession in Denver (including search volume) download at V9SEO.com/CObar and pick one!
13 Wait why do they all have a city modifier???
14 Ok, I ve got My Amazing Keyword Now What?
15 Step 1: Google My Business
16 Google My Business Optimization 101 Fill in Company Information Use Business Categories Include Business Hours Lots of Photos & Videos Long Descriptions (with your Keyword) Get Customer Reviews
17 Step 2: Optimize a Page of Content on Your Website
18 Website Page Optimization Make sure the page is about the keyword 2. Put the keyword in the title tag & the title 3. Include relevant words in the text (see point #1) 4. Make it easy to read > Images > Bullet Points > Embedded Video 5. Don t write Garbage Content
19 Step 3: Write More Every Organic Result on this Page has a Blog or Resource Section
20 Step 3: Blogging 101 Tip: Blog posts are the best way to do this 1. Pick informational topics > E.g. Tips for communication with your Insurance Company after Being in and Auto Accident 2. Write Quality > 400 words = min. 2,000 words = ideal 3. Link back to your main page 4. Share the post a ton (social, , etc.)
21 More Advanced Marketers On V9SEO.com/CoBar, there is also resources for: (1) Complete Checklist for Optimizing a Page (2) How to Optimize a Blog Post (3) How to Improve NAP Consistency in Local Listings Special Bonus: How to Get more Social Media Followers
22 Does This Actually Work?
23 Case Study Accent Windows Keyword Phrase: Denver Windows Google My Business Setup and Optimized
24 Case Study: Accent Windows Geo-Modified Keyword denver windows Home Page Keyword Variations denver replacement window denver window installers denver window companies Company Blog Other Website Pages Company Info Informational Content New 2015 Energy Rebates Benefits of Garden Windows What is a NFRC Rating? R-Value versus U-Value How to Lower Heat Gains Sales Content About Company Location(s) Contact Sales Testimonials Customer Reviews
25 SMB Accent Windows
26 See You at the Top! Website: V9SEO.com/COBar Facebook: Natalie Henley President Volume Nine
Image Credit: Photo by Lukas from Pexels
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