ACCELERATE YOUR SHAREPOINT ADOPTION AND ROI WITH CONTENT INTELLIGENCE

Transcription

1 June 30, 2012 San Diego Convention Center ACCELERATE YOUR SHAREPOINT ADOPTION AND ROI WITH CONTENT INTELLIGENCE Stuart Laurie, Senior Consultant #SPSSAN

2 Agenda 1. Challenges 2. What comes out of the box 3. How can Semaphore help? 4. Demonstration

3 SharePoint deployed for.. Information Findability Knowledge Acquisition & Recovery Web-based Self Service Governance, Risk & Compliance Micro-Targeting & Distribution Cross-platform Content Integration

4 SharePoint adoption goals Make important content quickly findable Increase re-use of existing content assets Increase knowledge for decisions making and tasks Connect people with expertise and experience Increase collaboration and sharing Protect and secure valuable or sensitive content Meet compliance regulations Help defend the organization in the event of litigation Reduce the risk of repeating mistakes Migration of content from file systems/legacy applications

5 1) Search and Findability

6 Search connects people with information Making people more productive and driving business outcomes People & Expertise Business Data My Work Enterprise Content Information Services

7 Business requirements Access to accurate results Filtering/expanding search Assisted Navigation Related Content + Related Searches Federation over multiple content sources Expertise Location

8 What makes good search?

9 Organizing content Content Management > Taxonomy creation in term store > Metadata use in workflow/search > But.. NO automation Search > Volumes up to 100 million records > Federated results

10 Organizing content Extreme scalability Federation over many sources easy to integrate Duplicate content detection Content processing pipeline Custom Dictionaries Entity extraction

11 Entity extraction PRODUCT CONCEPT COMPANY Add needed metadata with pre-built extractors that automatically tag people, locations, and company names Surface in navigation recognized properties, making search results more relevant and discoverable Extend easily to recognize business-specific terms and concepts tailoring search for your information

12 Semaphore Smartlogic's Semaphore is a Content Intelligence Platform which complements an organization s investments in Enterprise Search, Business Intelligence and Content Management to provide effective, rapid and accurate control of, and access to, content.

13 Semaphore Core Capabilities Build and manage semantic models Information Scientist / Business Analyst Contextual metadata driven search and navigation Assisted and automated metadata enrichment Portal Users Content Authors

14 From Many Different Sources

15 Metadata Generation Information Brand Creation Date Service Modified Date Geography Author Products Format (PDF,DOC,XLS) Process Expert Protective Marker Retention Expiry Publisher Site Structural

16 Different Vocabulary and Ambiguity You Say Perpetrator Swine Flu Touchscreen I Say Burglar Thief Swine Influenza Virus H1N1 Touch screen Multi-touch Missing results You Say Apple Rights Ford What do you mean? A fruit? Fiona - A singer / songwriter? An electronics company? Employment rights? Equal rights? Right of way? Ford Motor Forward Industrials (ticker=ford) A shallow river crossing Too many results

17 What Classification Must Handle Capability Included Look for all the vocabulary associated with topic/entity Determine aboutness / avoid passing mentions Address term ambiguity Handle stemming errors Determine if topics in the same context Split documents into components Generate scores (so most relevant content bubbles to top) Show dynamic summaries to users

18 SharePoint 2010 Integration Semantic Enhancement Server Classification Server Sharepoint XML Extensions XML API XML API Concept mapping Related Items Search as you type Term Store Metadata tags returned to be added to Document Properties On Upload Document, or Classify Item request, document sent tor classification User Requests Semaphore Search Web Part Managed Property Search Microsoft SharePoint 2010 Crawler Document Library Semaphore Feature Semaphore Settings Semaphore Site Column Classification Settings Site Collection Web Application

19 FAST Integration Semantic Enhancement Server Local Term Index Ontology Manager Classification Rules Classification Server Web Services API Text Miner XML API Ontology Information Document Tags Extracted Text User Requests Search Application Framework / WebParts Portal Query Pipeline FAST Server Index Semaphore Indexing Pipeline Document Processor Corpus

20 Demonstration

21 Taxonomy Driven Search Disambiguate queries Perfectly formed filters organised by facet Graphical drill down Explore relationships Supporting documents

22 Assisted navigation

23 Automatic Classification in SharePoint

24 Search and Navigate in SharePoint

25 2) Migration and workflow

26 When to create Metadata? Content Lifecycle Create Manage Share Repurpose Comply Find Archive Search Classification

27 Records Management / ediscovery / DLP

28 Put Content in the Right Library & Assign Content Types SharePoint Libraries Content Financial Doc Employee Info Automatic Classification Product Design

29 As part of the SharePoint Load Migration Engine Content Intelligent Platform

30 Demonstration

31 Semaphore Business Benefits Make important content quickly findable Increase re-use of existing content assets Increase knowledge for decisions making and tasks Connect people with expertise and experience Increase collaboration and sharing Protect and secure valuable or sensitive content Meet compliance regulations Help defend the organization in the event of litigation Reduce the risk of repeating mistakes Streamline content migration projects Accelerate ROI and adoption for ECM, Search & SharePoint Drive website traffic, satisfaction and goals Reduce content storage costs and risks

32 Semaphore Advantages Reduce the costs of developing and managing ontologies Put robust ontology governance in place Align the ontology with content and users to optimize performance Ensure consistent vocabulary for all systems and users Eliminate the need for users to tag & retag manually Maximize the accuracy and consistency of tagging Reduce the effort to configure and maintain classification Deliver the most compelling search and navigation Easily integrate with and leverage existing search and content platforms Scale for content, users, systems and languages Reduced project time scales and risk

33 Across Information universe Enterprise Search Content Management Portal Infrastructure Document Management SharePoint Enterprise Semantic Platform Records Management Publishing Systems Digital Asset Management ediscovery Process Management & Workflow

34 Some of Smartlogic s hundreds of clients

35 Questions? More Information? Smartlogic US 560 S. Winchester Blvd, Suite 500 San Jose, California 95128, US US: +1 (408) Smartlogic EMEA 14 Greville Street London EC1N 8SB, United Kingdom UK: +44 (0) Smartlogic Semaphore Limited

36 Building an Ontology Quickly Capability Importing and loading of assets Model combining Drag & drop re-organisation Text mining / Entity extraction (generate topics and vocab) Co-occurrence analysis (generated relationships) SME Collaboration Test and review process Reporting and integrity checking Search log analysis Required 36

37 The After-Party: SharePint Karl Strauss Brewing Company 1157 Columbia Street San Diego, CA Phone: Immediately following event closing & prize drawings pm) Directions (.9 miles): 1. Head northeast on 1st Ave 2. Turn left onto W B St 3. Turn left onto Columbia St Karl Strauss will be on the left #SPSSAN