THE AIM OF ANY NEW WEBSITE SHOULD BE:

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1 47 John St, Pakenham in VIC 3810 PHONE / yes@printhutwebs.com.au THE AIM OF ANY NEW WEBSITE SHOULD BE: 1. G ETTING INDEXED BY THE MAIN SEARCH ENG INES simply put to have all your keywords listed in their directory ready to be found by a browser. 2. G ETTING TO THE TOP O F THE LIST CALLED PAGE RANKING meaning to get your website listed first or as high as possible when a browser search for your key words Although linking is currently a major factor determining page ranking it is by no means the only 3. THE MAJO R 3 FACTO RS INFLUENCING RANKING > the website CONTENT --- printhutwebs concentrate on finding search engine keywords or phrases that makes your business stands out from the rest > the website in relationship to other websites (links mostly)----- printhutwebs finds industry specific business and directories to list your website for those SPECIFIC keyphrases > and the reputation of the domain (how much do you contribute to society and how reliable are you blogging, youtube, ebooks etc) Printhutwebs advise and supports all levels of a website s growth curve from first registration to developing into a fullfledged community portal 1

2 THE PRINTHUTWEBS ACTIONPLAN 1. ON PAGE SEO GETTING INDEXED BY THE MAIN SEARCH ENGINES THIS is vital w ith the setup of a new website. Although these on page methods have lost significant importance in the eyes of Search Engines when ranking a page it remains important to set a SOLID keyword foundation for your website. It is the basics of SEO that you MUST do to rank well. It allows your website to be categorized correctly and indexed properly by the spiders send by Search Engines. 1. KEYWORD ENRICHMENT KEY PHRASE RESEARCH Finding 3 major key phrases/ keywords that distinguish you form the competitor and enhance the specific business sector you would like to address or 3 key phrases for major pages can differ Choose which keywords you're going to target - You MUST build a solid foundation by selecting the keywords with the right amount of competition This includes research on your competitors, their key phrases and page ranking, also load search key phrases overlooked by the competitor. METATAGS / KEYWORDS / LI NKS INTERNAL / ALTERNATIVE TEXT 2

3 PRINTHUTWEBS.com.au w ebsites for Pakenham and Surrounds 2. SE SUBMISSION SITEMAP GENERATION / SEO SUBMISSION Only done after whole site is complete generating a sitemap for SE, then Submitting your website URL to GOOGLE, YAHOO, BING allowing proper indexing of website and getting your URL listed in their directories. ADDITION TO Google MAPS allowing indexing in a localized area 3. WEB STATS AND COUNTER / WEB ANALYSIS ADDING A PAGE RANK TOOL AND WEBCOUNTER TO THE WEBSITE REGULARLY EVALUATE WEB STATISTICS Please note that Google's actual website submission form states that when you submit your website to their index of websites, it can take up to 6 weeks to be listed. Therefore although submission is NB to allow proper indexing of each page and quick listing of your URL, it by does not mean your website will be placed into their index sooner. THE WAY TO do it quicker (but no guarantee) is OFF PAGE Search Engine Optimization CONTROLLING SEARCH ENGINE VARIABLES We have control over five variables (which we approach scientifically) and a sixth that waits for no man Keywords Content Page Optimization Submissions Links Time 3

4 SUMMARIZING THE AIM OF ONPAGE OPTIMIZATION IS GETTING INDEXED OPTIMALLY BY THE MAIN SEARCH ENGINES BEFORE ANY PAGE CAN BE RANKED IT NEEDS TO BE INDEXED PROPERLY AND CATEGORIZED CORRECTLY HOWEVER, ONPAGE OPTIMIZATION IS NOT CRITICAL WHEN RANKING WELL FOR A GIVEN SEARCH TERM THE ANWER TO IMPROVED RANKING IS IN PROPERLY PLANNED OFFPAGE OPTIMIZATION. ONPAGE OPTIMIZATION IS STILL IMPORTANT, BUT JUST NOT NEARLY AS IMPORTANT AS OFFPAGE OPTIMIZATION. YOU SHOULD DO BOTH. 4

5 2. OFF PAGE SEO Although this sounds like an optional second step to ensuring your website gets traffic, it is in fact a CRUCIAL second step to improve your website ranking and get your website listed higher when browsers search for your service. Off page optimization is THE most important aspect of ranking well in ANY search engine. WHAT IS GOOGLE PAGE RANK? Google Page Rank is simply Google's way of displaying how important a webpage is. Google assumes that when 1 webpage links to another webpage, it's actually "casting a vote" for the webpage. The more votes you have for your webpage, the more important your webpage will be. Google also takes into account the importance of other website's pages linking to your own webpage. If many webpages link to the website's webpage linking to you (i.e. They have a lot of "votes") then their vote will be of more importance and will increase your Page Rank more. FREE directories - PAID Directories - EXCHANGED links PAYING PARTICULAR ATTENTION TO: The Google page rank of the website linking to you The page title of the website linking to you does it contain your keywords The anchor text used in the link linking to you The number and type of links linking to the website that's linking to you. The number of outbound links on the website that is linking to you The total number of links on the website that is linking to you Whether or not the websites linking to you are authority websites The IP Address of the websites linking to you. Printhutwebs believes in spending face to face time with a client to get to know his business and their specific target markets. This enables us to link meaningful AND specific in directories that WILL generate traffic for your website and ultimately sales for your business. Printhutwebs view a website as a work in progress and your website growth is done step by step listings, links and keywords are shaped and re-phrased as your online presence grows and shapes to market demands. 5

6 PRINTHUTWEBS.com.au w ebsites for Pakenham and Surrounds SUMMARIZING GOOGLE PAGE RANK IS SIMPLY GOOGLE'S WAY OF DISPLAYING HOW IMPORTANT A WEBPAGE IS IN ORDER TO RANK IN GOOGLE YOU MUST FIRST GET INTO THEIR INDEX. THIS IS DONE BY SEARCH ENGI NE SUBMISSION BUT CAN TAKE 6 WEEKS OFFPAGE OPTIMIZATION IS THE WAY TO GET INDEXED BY GOOGLE IN LESS THAT 24 HO URS. THE MORE LINKS YOU HAVE POI NTI NG TO YOUR WEBSITE THE MORE IMPORTANT YOUR WEBSITE IS. WITHOUT LINKS, YOU WILL NOT HAVE GOOD SEARCH ENGI NE RANKI NGS. IMPROVING RANKI NG IS A WORK IN PROGRESS AND SHO ULD BE FOLLOWED UP OVER A PERIOD OF TIME 6