An Affordable Enterprise Web Content Management System (WCMS) on Linux

Transcription

1 An Affordable Enterprise Web Content Management System (WCMS) on Linux

2 About Asta Asta Systems is a leading software developer that offers Java and XML-based solutions. Asta Systems Ltd is a IBM Business Partner.

3 Market Trend Web content continues to grow 16 Billions of Web pages Source: IDC, Forrester, Jupiter

4 Market Trend Content will need to be delivered across devices in multiple formats 1320 Wireless devices PC-based Internet Source: IDC, Forrester, Jupiter

5 Market Trend Sites will contain dynamic content and applications 99 Percentage of sites Source: IDC, Forrester, Jupiter

6 Global Web Content Management Costs Costs No Content Management Web Content Management Domestic Single Server Domestic Multiserver Domestic Syndicated Complexity International Multiserver

7 Global Web Content Management Convergence Document Management Documentum FileNet Publishing Inso/EBT s Engenda OpenMarket IPS/Content Server Openpages Legacy IBM Oracle Microsoft Delivery Akamai Digital Island Digital Mirror Authoring NetObjects Fusion Macromedia Dreamweaver Web Content Management Specific Vendors Vignette Interwoven Mediasurface Allaire Ncompass VERSIFI E-Prise Fatwire Localization Globalsight Bowne Idiom Alis Lernout & Hauspie E-Commerce OpenMarket Transact Intershop enfinity Personalization ATG BroadVision Change Management MKS Serena Starbase Continuus Site Management/ Quality Assurance Segue Radview

8 Why The Need For CMS 1. Informative websites with attractive design become important assets of companies and organizations. 2. As size of website and complexity grow, site management becomes a heavy drain of resources. 3. Personnel responsible for content are not necessarily technicallyequipped. Updates usually done by designers or webmaster by changing source codes. 4. Co-ordination among content providers, designers, technical administrator and approving authority can be complicated affairs. 5. Most companies are not using web-based systems, therefore unable to accommodate remote users.

9 Content Production Workflow

10 Web-Centric Publishing and Business Applications Application Logic Author Template Server User Database Design Develop Deliver Display

11 Benefits 1. Reduce cost significantly by cutting down efforts required for website maintenance. 2. Distribute content updating work among personnel/departments responsible for it (multi-tasking). 3. Improve content quality and accuracy. 4. Publishing tools enable timely delivery of fresh content. 5. Corporate branding reinforcement due to template design control. 6. Easier for application development. 7. Capable to transform content in XML source to multiple delivery formats like Web, print, PDF, ebooks, PDAs, wireless devices, etc.

12 Why Asta WCMS on Linux? 1.Cross effective solution 2.Capable to scale to meet your business need 3.Out of box solution minimize expensive consulting service 4.Ready to deploy in 1 day

13 Asta WCMS 4.0 Feature Overview

14 Architecture Web Apps Web Services Content Portal Server CMS Admin Center CMS Foundation Server Java Application Server (J2EE 1.3/1.4) RDMS LDAP

15 Asta CMS Content Objects Asta CMS supports various types of structured (small texts; date; color, ) or unstructured content (Binary files or HTML texts)

16 Content Categorization Content may be classified and kept in folders that represent Website structure Unlimited layers of folders Dynamically generate sitemap

17 Asta WCMS Security and Permissions Each object of content has an attached ACL (list of user permissions to access to this specific object) Able to define permission on Read, Edit, Add, Delete, Super for users.

18 Set Attributes for Content Items Dynamically

19 Content Updating Content Updating Dynamic fields in different categories and multi-lingual supported Category tree with dynamic item fields defined in different categories Multi-lingua Supported

20 WYSIWYG editor Content Updating MS Word-like editor to update rich content (HTML format) MS Word-like editor to edit html content

21 Upload Images easily

22 Preview by selecting different templates on same content item

23 Item History shows activities perform by different users

24 Item History also shows the versions at all stages All the Asta CMS content objects can be versioned. Versioning is automatically performed each time you validate an object of content. And restored - You may restore archives of a specific field, of a full page or of a complete site.

25 Version Control & Change Tracking Version Comparing compare different version of html content as MS Word comparison Choose two versions of content for comparison Comparison result is shown as change tracking function in MS Word

26 Content Indexing and Searching Static content objects (texts) are automatically indexed in the preconfigured search engine (e.g. Lucene). Search results are related to the permission (e.g. users may only retreive content they are authorized to read).

27 User Interface Preview Content select template to preview the corresponding content Select a template to preview the item test Click preview button for the item

28 Asta CMS Templates (JSP + Taglibs + Asta CMS API) Graphic Version Text Version Printed Version Asta CMS supports classical JSP based templates Templates may be developed with the Asta CMS Taglibs or through the Asta CMS API Asta CMS templating system allow output content to any devices or format (WML; RSS; XML; outputs)

29 Deployment Content Scheduling live content schedule deployment based on date and time Schedule start date and end date for live content (last step in workflow) to display in live site Approve / decline content according to workflow applied

30 Dynamic XML Export Module The Administrator may access to all the content objects of Asta CMS in an structured XML format. This may be used for example to export some Asta CMS content to other software

31 Dreamweaver Plug-in Template designers may use the Dreamweaver plug-in that add a new toolbar into Dreamweaver with all the Asta CMS specific tags.

32 Workflow Multi-level Routing create workflow and assign users/groups to each workflow step ist of Available Workflow Group User Workflow Steps

33 Advance Workflow Integrate with the powerful workflow engine Agentflow Workflow System to produce flexible and easy-tomanage workflow. Conditional Branching Delegation of duty while on leave/out-stationed Monitor progress by graphical workflow

34 Case Study: Breakthrough Company Profile Leading youth portal in HK Solution Manage & Publish Catalog Content ReDesignate Content Ownership to Non Tech Content Owners Improve Content Update Accuracy & Speed Streamline & Automate Content Publishing Reuse Content to other Channels like WAP Capture, Store & Analysis Online Visitor Behaviour Personalisation by Recommending Relevant Information Content to Targeted User & Segments Promote On Line Marketing to Target Users & Segments Streamline, Automate Collaboration effort between marketing, product managers and web masters for on line marketing projects Document Mgt

35 Customer Experience Sharing Intelligent Content Warehousing - Centralized Content Repository - Single Content Contribution Point - Consistent user experience and content - Facilitates the re-use of content Content Process Re-Engineer - Time saving - Cost saving - Workflow, approval processes and version control One Platform for all Purposes - One Platform for All Devices >> PC, PDA, WAP, Java-Phone, 3G Phone - One Platform for All Portals >> Internet Portal, Wireless Portal, Employee Portal, Dealer Portal - One Platform for All Users >> Customer, Dealer, Vendors, Employee - One Platform for All Languages >> Chinese, English Customer Experience - Value Added Services User profile & management Personalisation Marketing Campaigns Download Logo, screen savers, ringtones MMS, SMS, - Loyalty retention

36 Asta CMS for Portals

37 Extracting Maximum Value from Content Assets Intranet Portal Wireless Application 3rd Party Internet Leverage existing content in all forms, from all sources, across all applications. Word Processing Docs PDF Documents Video Files Audio Files Graphics Product Information Captured Data

38 Business Benefits of CMS for Portals Business value of portals rests on relevant, timely, accurate information Portals provide the ability to handle existing content: search, access, aggregate, personalized display CM products provide the portal business users with ability to create and produce new content, and annotate existing content Availability of relevant information encourages use of portal and increases employee productivity ROI of portal initiative accelerated and increased Win-Loss Reports Engineering Support Docs Dynamic FAQ Topical News HR Information Job Postings Corporate Comm. Product Specs Alerts

39 Asta CMS for portal features Low cost Easy to install, easy to use Runs in portal no need to switch to separate application Support for all three core CM functions Complete CM feature set Database-centric storage to ease content deployment and reuse Ability to publish static or dynamic content Fully integrated, leverages key portal features and strengths Support major portals from IBM Websphere, Weblogic portal, Sun ONE portal to Oracle portal

40 Transparency for portal users Asta CMS on IBM Websphere portal Perform assigned tasks from within your portal

41 Transparent growth and control Scalable growth path - Start with a very functional departmental application that has a future Always departmental control - UI enables local control over contribution, workflow, site navigation and behavior - Share workload (e.g. template development) Multi-project, shared infrastructure - Enables multiple sites in multiple languages from same installation, selectively sharing assets. - Deploy new projects in weeks. - Lowers overall cost of operations

42 Predictable, Transparent Growth Public Internet Site E-commerce Site Partner Extranet Content Mgmt & Delivery System Web Team Intranet & Extranet Sites Division A Division B Department A Department B

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