Presents at the ATON Media & IT Day

Transcription

1 Presents at the ATON Media & IT Day Search November 2011

2 Forward Looking Statement Disclaimer This presentation contains forward-looking statements that involve risks and uncertainties. These include statements regarding the anticipated development of the internet search market, the planned growth of our business and our anticipated revenues and capital expenditures. Actual results may differ materially from the results predicted or implied by such statements, and our reported results should not be considered as an indication of future performance. The potential risks and uncertainties that could cause actual results to differ from the results predicted or implied by such statements include, among others, competitive pressures, our ability to attract and retain users, advertisers and partners, changes in advertising patterns, changes in internet usage patterns, changes in the legal and regulatory environment, technological developments, unforeseen changes in our hiring patterns, and our need to expend capital to accommodate the growth of the business, as well as those risks and uncertainties included under the captions Risk Factors and Management s Discussion and Analysis of Financial Condition and Results of Operations in our Prospectus dated May 24, 2011, which is on file with the Securities and Exchange Commission and is available on our investor relations website. All information provided in this presentation is as of November 22, 2011, and Yandex expressly disclaims any duty to update this information unless required by law. 2

3 Introduction We Are the Market Leader Search Leader 63% search market share in Russia 1 #1 Internet Destination 43 million unique visitors per month 2 44% of Russian users homepages 3 Leading Online Advertising Platform 220,000+ advertisers 4 53% online ad market share 5 Largest Russian Internet Business 9m 2011 $426m Revenues 6 (62% yoy growth) $187m Adj. EBITDA 7 (51% yoy growth) 1 Source: Liveinternet, average for Q Source: comscore (September 2011) 3 Source: TNS, January Source: Company Information, 9M Source: AKAR 9m 2011, as of Nov 2, 2011, adjusted for commissions 6 Source: Company Information or the 9M period 2011, using an exchange rate of RUR to $1.00 as of Sept 30, Source: Company Information or the 9M period 2011, using an exchange rate of RUR to $1.00 as of Sept 30, 2011 Adjusted EBITDA is EBITDA before share-based compensation 3

4 The gateway to the Russian internet Russia s Most Popular Homepage 44% of All Russian Users* News Mail Comparison Shopping Traffic Jams / Maps Weather Auto Music Yandex.Money Jobs TV listings Analytics tool * TNS, Russian audience aged

5 Yandex.Search advertising experience All ads link Top placement Guaranteed placement Rotation 5

6 Advertiser Services Yandex ad network of partner websites Search Advertising Contextual Advertising 6

7 Consistent Market Leadership 65% 58% 61% 54% 26% 26% 26% 17% 5% 5% 7% 2% Source: LiveInternet.ru (October 2011) Search traffic reflects Russian users to Russian websites 7

8 Introduction Recent Dynamics in the Russian Search Market Browser Market Share (October 2011) 1 Yandex Share of Search by Browser 2 Other 5% 4% 20% 71% 68% 65% 17% 42% 36% 20% 34% Chrome market share 1 Share of Searches within Chrome 2 17% 48% 45% 9% 40% 42% Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct Browser market share based on number of Russian users 2. Based on traffic to Russian websites originating from browsers Source: LiveInternet.ru 8

9 Introduction At the Forefront of Mobile Innovation Smartphone Penetration Has Room to Increase Russian Mobile Browser Market Share Smartphone Units Sales as % Total Mobile Units Sales (2011e) 1 97% Others 10.2% 55% 51% 50% 49% 43% 39% 12.1% 18% 9% 6% 2% 11.7% 66.0% Japan UK US France Germany Spain Italy Russia Brazil China India Source: Gartner, Q2 2011, Svyaznoy for Russia Source: StatCounter 3, June 2011 Building Distribution Partnerships with Leading OEMs Bada: strategic partnership with Samsung to pre-install Yandex search and mobile applications on all bada-powered smartphones for CIS countries bada has an 11% 2 market share in Russia and 40% of its Russian smartphone sales are bada-powered Windows Phone 7: support of all major OS platforms (recently announced Windows Phone 7) 1. For Russia, actual smartphone units sales as % of total mobile units sales in H Share of mobile OS by phone units sold by Svyaznoi 3. StatCounter statistics are collected on a sample of 15 billion + page views per month collected on the StatCounter network of 3 million + websites 9

10 Yandex is Search and Much More Improved search Yandex.AppSearch Yandex.Taxi Public Transport 3D images User credentials Machine learning in Ad Network Social demographic targeting New multimedia formats Reykjavik, Localized search autocomplete Social authentication, translation Mobile wallet Country-wide route planner 10

11 Introduction Advertising Services Improving Services and Monetization Yandex Ad Network Enhancing click prediction through MatrixNet machine learning technology Average click-through rate has grown by c. 20% in the first month since launch Yandex Crypta Demographic targeting technology for display ads Analyzing hundreds of factors about virtually every user's online behavior Multimedia Banner Allows advertisers to maximize their product s presence through multimedia rich ad campaigns Over 35 companies including Disney, BMW, Orbitz, Hewlett-Packard and Beeline had tested their ads in the new format on Yandex.Music 11

12 Turkey Our First International Market Internet Users (MM) and Penetration (%), 2011E Population of 76MM Internet users ( 11): 35MM (46% penetration) 57 49% 35 46% 2B local webpages Online ad market ( 11E): $208M Online Ad Market in US$ MM and as % of Total Ad Market, 2011E 1,057 No established #2 player in search 13% 7% 208 Note: Internet user penetration based on total population (source: Global Insight) Source: Euromonitor; FOM; Global Insight; InternetWorldStats.com; ZenithOptimedia; Advertising Expenditure Forecasts, October

13 International Search Markets There are Multiple Competitive Search Markets 60-70% share 20-30% share 2-5% share US Google Bing AOL, Ask, Blekko Russia Yandex Google Mail, Rambler, Nigma, Aport China Baidu Google Bing, Sina, Korea Naver Daum Google, Czech Seznam Google Japan Yahoo.co.jp/Google Google Baidu, Bing, but Many Other Markets Exist with no Competition in Search 70%+ share 20-30% share 2-5% share Turkey Google >95% Yandex 13

14 Introduction Innovative Services Tailored for the Turkish Market Yandex.Maps with Panoramic Views and Yandex.Traffic Panoramic Views Live Traffic Status Implements image recognition technology to blur faces and license plates; exclusive seaside panoramas Live traffic for major cities (Istanbul, Ankara) 14

15 Financials 15

16 Financial Review Financial Summary Revenues 1 (RUR MM) Adjusted EBITDA 2 (RUR MM) 12,500 13,594 6,164 5,968 1,974 4,249 7,649 8,729 8,375 1,200 2,384 3,825 3,759 $440 3 $ , m m m m 2011 Adjusted Net Income 2 (RUR MM) Capex (RUR MM) 3,968 3,805 16% 20% 17% 11% 18% 17% 33% 2, ,561 2,523 2,270 $ , , $ , m m Q3 x% Capex/Gross Revenue 2010 Q Revenues are recognized net of VAT, discounts and commissions, but gross of TAC 2. Adjusted EBITDA is before stock-based compensation and Adjusted Net Income is before stock-based compensation and foreign exchange (gains)/losses tax-effected at the relevant Russian statutory rate 3. Translated using an exchange rate of RUR to $1.00. $ figures shown in charts expressed in millions 16

17 Financial Review Revenues Revenues 1 (RUR MM) and Contribution by Source (%) 13,594 2% 12,500 2% 9% 10% 14% 12% 7,649 12% 2% 8,729 11% 20% 3% 8,375 9% 13% 2% 21% 1,974 1% 7% 4,249 16% 16% 65% 2% 24% 62% 66% 76% 76% 75% 71% m m 2011 Text-based O&O Text-based Yandex Ad Network Display Yandex.Money and Other 1. Revenues are recognized net of VAT, discounts and commissions, but gross of TAC 17

18 Key Investment Highlights Operational Metrics Growth in Paid Clicks and CPC 92% 76% 69% 60% 39% 28% 29% 34% 22% 20% 24% 26% 51% 47% 68% 18% 17% 16% 13% 19% 17% 21% 7% 8% -3% -7% -1% -15% -13% -18% Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Clicks Y/Y Growth CPC Y/Y Growth CTR Improvements Resulted in Greater Affordability of Contextual Advertising 18

19 Key Investment Highlights Traffic Acquisition Costs TAC Breakdown as % of Revenue 1 (RUR MM) 14% 15% 15% 13% 12% 13% 12% 14% 14% 16% 12% 12% 12% 9% 7% 7% 7% 8% 8% 10% 2% 3% 3% 5% 5% 5% 6% 6% 6% 6% Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 TAC Distribution TAC Partner TAC 1. Breakdown of TAC items may differ from total TAC as % sales due to rounding 19

20 Financial Review Adjusted EBITDA seasonally higher in Q4 Adjusted EBITDA 1 (RUR MM) and Margin (%) 49% 42% 57% 56% 50% 49% 61% 53% 56% 49% 6,164 51% 44% 49% 42% 54% 45% 991 1,448 1,519 2,206 1,719 1,914 2,335 Q Q Q Q Q Q Q Adjusted EBITDA Adjusted EBITDA margin Adjusted EBITDA margin ex-tac 1. Before share-based compensation 20

21 Financial Review Adjusted Net Income Adjusted Net Income 1 (RUR MM) and Margin (%) 29% 25% 37% 36% 32% 31% 41% 36% 36% 32% 33% 32% 34% 28% 28% 28% 3, ,469 1,093 1,258 1,459 Q Q Q Q Q Q Q Adjusted Net Income Adjusted Net Income margin Adjusted Net Income margin ex-tac 1. Before share-based compensation and foreign exchange (gains)/losses tax effected using the Russian statutory rate 21

22 Financial Review Company Outlook for 2011 Revenue To increase 58-60% in RUR y-o-y Capex Up to 6.3 BN RUR 22