Goldfire I nnovator 1/7

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1 Goldfire I nnovator 1/7 "GOLDFIRE INNOVATOR PROVIDES A PROBLEM SOLVING WORKBENCH THAT SHOULD BE NO MORE THAN A CLICK AWAY FROM THE DESKTOP OF EVERY PRODUCT DEVELOPMENT ENGINEER SERIOUS ABOUT IMPROVING THEIR PROBLEM SOLVING COMPETENCY." Ventana Research Goldfire Innovator is an enterprise software application that fuses proven ideation and problem solving methodologies with precise access to corporate and external knowledge. Goldfire Innovator enables engineers and business leaders to collaboratively define problem and opportunity areas in a common language, then stimulate creative idea generation to drive breakthrough problem solving. Powered by patented semantic search technology, Goldfire Innovator provides direct access to concepts from inside and outside of the company, including corporate data sources, deep web sites, worldwide patent data, and Invention Machine s proprietary technical content. Goldfire Innovator puts the right information in the right hands at the right time, fueling repeatable innovation. Goldfire Innovator is comprised of: Innovator s Workbench A unique problem solving environment that delivers a structured process to inventive problem solving and concept generation. Brings focus and clarity to problem definition and analysis, helps generate incremental and innovative ideas and helps evaluate, validate and prioritize solutions. Includes several tools and methodologies that support problem understanding, definition and analysis including: Theory of Inventive Problem Solving (TRIZ) For creative problem solving, TRIZ provides a systematic approach to understanding a problem, resolving contradictions, thinking out of the box and generating creative ideas. Goldfire Innovator incorporates major TRIZ tools (including Principles of Invention, Contradiction Matrix, Trends of Evolution of Technical Systems database, and the Knowledge base of scientific phenomena and automates their application. Value Engineering Value Engineering or Analysis is s set of disciplined thinking techniques focused on improved problem solving, creativity, and decision making that allow you to increase the value of your products or services by increasing quality and/or decreasing costs. Goldfire Innovator incorporates Value Engineering to help engineers gain a deeper understanding of a system and its functions. Root Cause Analysis (RCA) Most organizations try to fix problems quickly without ever finding what caused them in the first place, making the problems reappear. RCA is a structured process of finding and eliminating the cause the underlying problem, which prevents the initial symptomatic problem from returning. Goldfire Innovator s RCA guides the formation of RCA diagrams and identification of the root cause. The software then extracts root problem to automatically search for solutions. Failure Modes & Effects Analysis (FMEA) FMEA is a best practice methodology for analyzing potential reliability problems early in the product or process development cycle when they are easier to correct. Integrated with Goldfire Innovator s Root Cause Analysis, Goldfire Innovator s FMEA helps quality and reliability engineers anticipate the unexpected. Goldfire Innovator s FMEA capabilities provide support for standard Device FMEA & Process FMEA, helping engineers to automatically populate FMEA tables leveraging knowledge from prior FMEAs, patents and other technical content. As such, FMEAs can be completed more efficiently resulting in faster and higher quality product deliverables.

2 Goldfire I nnovator 2/7 Researcher Patented semantic knowledge engine facilitating knowledge capture and re use both internal and external to an organization Provides unparalleled precision access to relevant world wide technical knowledge Also includes Innovation Trend Analysis, a packaged set of patent analytics that enable users to identify and analyze patent activity, core technologies and key inventors across their own organization and that of their partners and competitors. Goldfire Intelligence Delivers rich, critical patent and scientific content including access to over 15 million worldwide patents, a database of over 8000 scientific effects, and access to other crossdisciplinary content that is leveraged throughout the problem analysis, problem definition, concept generation, and solution prioritization and validation processes. Delivering Greater ROI on Your R&D Investments Companies using Goldfire Innovator conceive of more and better product concepts, create more competitively differentiated products, solve technical problems faster, develop new market opportunities, and boost top line revenues. Goldfire Innovator: Ensures better problem definition and understanding Automates and facilitates the processes around concept creation Enables detailed value analysis of existing physical devices and production processes Defines and prioritizes engineering problems and solutions Facilitates the capture and sharing of corporate and personal knowledge eliminating reinvention and promoting engineering reuse Facilitates competitive analysis, patent analysis and technology trend analysis Infuses better market knowledge earlier in the product development process Semantic Indexing Technology Invention Machine s Goldfire Innovator and Goldfire Researcher enable product development engineers, scientists and researchers to find precise answers to the problems they need to solve thereby speeding the engineering process and supporting successful product lifecycle initiatives. The Goldfire products do this with patented state of the art semantic processing technology. Developed at a cost of over 1000 man years, Invention Machine s semantic technology is a true leap forward in computational linguistics that captures the true essence of meaning of each processed sentence of a document in a semantically enriched Knowledge Base. The information in these Knowledge Bases allows the Goldfire product to efficiently find the precise answer to queries, generate dynamic taxonomies of results, create on the fly summaries of located documents, and understand deep concepts such as cause effect relationships. When you conduct a search with Goldfire Innovator, you search semantic knowledge bases, rather than the original source documents. Our powerful patented Semantic Engine processes unstructured documents to capture the meaning fingerprint of each processed sentence and create a Semantic Knowledge Base. Goldfire Innovator s Natural Language Interface understands real queries written in your choice of Natural Language: English, French, German, or Japanese as questions or statements. Goldfire Innovator analyzes the semantic structures of your Natural Language query and compares them to those in the Semantic Knowledge Bases you are searching. The results you get are a list of relevant sentences (ranked by relevancy) that precisely address your query not a list of documents. However, you can always view the original document by clicking the hyperlink under a result, where you will see the relevant sentence highlighted in the text. In addition, Goldfire Innovator automatically generates structured, ontology based summaries of patents and other technical documents.

3 Goldfire I nnovator 3/7 Cause Effect Indexing & Index Retrieval In many Engineering tasks, understanding the causal relationships of events is of paramount importance. Whether you are performing a root cause analysis to try and understand the failure signature of an event or trying to proactively avoid catastrophic failures through the application of Failure Modes & Effects Analysis (FMEA), you need to understand how various events fit in the causal chain of events. Invention Machine s semantic enrichment technology captures these relationships and makes this information available to you when and how you need it. Through task integrated interfaces, the Cause Effect Experience Base is automatically accessed to provide you with the assistance of a virtual subject matter expert. The distillation of cause effect data embedded in the world wide patent literature as well as your internal corporate content is now at your fingertips any time you need it. Goldfire Innovator s Root Cause Analysis module provides a user interface to capture a brainstorming session around mapping causality. The Cause Finder Wizard acts as a virtual subject matter expert giving the user valuable insights into potential causal factor that might otherwise be overlooked. Failure Mode Effect Analysis (FMEA) is another engineering best practice that is take to new levels of efficiency and value contribution through the power of integrated semantic enablement. Practitioners can automatically see suggested cause and effect information while considering key questions during the FMEA process and thereby achieve higher levels of confidence in less time than even before. Cross Language Search Invention Machine solutions now provide simultaneous cross language semantic search across English, French, German and Japanese. Semantic fingerprints of questions are automatically transformed into their equivalent semantic concepts for the target languages allowing a single query to be processed against a variety of heterogeneous language knowledge bases. Conceive and Design New Products and Processes It is a well documented fact that the bigger the leap in technology the greater the financial reward. The obvious downside is the high risk (cost, time, lost opportunity) attached to pursuing something entirely new as compared to incremental product development. Goldfire Innovator minimizes this risk by bringing efficiency, structure and uniformity to the process of idea generation and inventive problem solving. One of the greatest challenges in New Product Development is coming up with new and novel ideas and concepts for innovative products. Goldfire Innovator simulates ideation, guides creative problem solving and gives engineers access to technical solutions across industries and disciplines to stimulate out of the box thinking. As a result, companies can generate a greater number of high quality concepts and ideas that convert into a greater number of unique and competitively differentiated products. Using Goldfire Innovator, companies can even find ideas that lead to new or expanded markets. Goldfire Innovator also arms manufacturers with tools to identify established and emerging technology trends, including potential next generation innovation waves and the key companies involved in their development. These tools help companies see beyond their current markets and technologies to drive breakthrough new market innovations. Improve and Extend Existing Products and Processes Manufacturers are increasingly stretched to quickly fulfill customer demands for higher quality and more cost effective products while meeting investor demands for profitable growth. What s more, companies must, work with changing technologies, comply with government regulations and continually drive greater performance and greater efficiencies out of existing products and processes. Whether developing new products, correcting defects, or designing feature modifications to existing products or production processes, Goldfire Innovator helps engineers and product designers to methodically explore and validate more competitive, efficient, cost effective, and higher quality product designs.

4 Goldfire I nnovator 4/7 Ideation and inventive problem solving are the cornerstone for product enhancement, extension and improvement (defect prevention and resolution). Goldfire Innovator stimulates idea generation and arms engineers with easy to use problem identification, definition and analysis tools and methods, enabling them to systematically tackle engineering problems during the conceptual design stages of product development and throughout the product lifecycle. Goldfire Innovator guides strategic thinking by integrating powerful analysis and synthesis applications with rich patent and scientific content to stimulate 'out of the box' thinking. Goldfire Innovator s Concept Workbench helps engineers to more efficiently state and solve problems, overcome engineering contradictions, perform function and cost analyses, identify Root Causes, and anticipate where products might fail (FMEA). With Goldfire Innovator s Concept Researcher, in a matter of minutes, engineers can do what had previously taken them days to do: research hundreds to thousands of documents, read them, search for relationships between concepts and create a structured knowledge base optimized for sharing within a corporation. This ability greatly enhances the productivity of the engineer in the areas of problem solving and product or process development and improvement. Because Goldfire Innovator gives engineers and product developers access to rich technical content and solutions across industries and engineering disciplines, Goldfire Innovator enables them to access and leverage solutions they might otherwise never have found. Companies using Goldfire Innovator benefit from: Improved quality (& quantity) of ideas Fewer lengthy trial and error cycles & conceptual dead ends Shorter design cycles and minimized rework costs Automated knowledge capture that promotes knowledge reuse & eliminates redundancies Improved collaboration and knowledge sharing Access to solutions they would never have found before Increase Product Quality. Decrease Development Costs. Speed Time to Market. Every manufacturing organization is challenged to deliver higher quality products produced at lower cost in less time. More often than not, product development projects exceed budget and target delivery dates are missed. Although there can be many underlying causes for increased costs and missed delivery dates, the main cause is usually traced to rework the time (often unbudgeted) spent identifying and then fixing defects or errors detected late in the development or maintenance of a product s life cycle. Leading innovating companies recognize that critical to accelerating product development is the establishment of closed loop innovation processes integrating design, quality planning and defect identification, analysis and resolution. Failure Modes and Effects Analysis (FMEA), Root Cause Analysis and Reliability Engineering are key to closed loop innovation because engineered systems (processes as well as products) can fail in unexpected and catastrophic ways. Goldfire Innovator supports numerous popular engineering and quality improvement processes (including Six Sigma, DFSS, QFD, and FMEA), delivering a platform to assist in idea generation, capture design intent, and optimize anticipatory problem analyses by incorporating proven methodologies with precise on demand access to world wide technical knowledge. Access to technical know how is critical because the cross domain skills needed to perform FMEA & reliability engineering are becoming increasingly scarce, while engineered systems are becoming increasingly complex. By combining an automated problem analysis and concept workbench with semantically extracted experience on causes and effects, Goldfire InnovatorÔ introduces a structured and repeatable process for producing FMEA deliverables:

5 Goldfire I nnovator 5/7 Automated workflows organize an FMEA project into a series of well defined steps, enabling users to systematically complete the definition and analysis efforts. Powerful semantic retrieval technologies then leverage past experience to auto assist the user in populating individual FMEA fields. An integrated Root Cause Analysis process can also be launched to further analyze and document a chain of effects and their causes. Throughout the process, Goldfire Innovator s integrated semantic knowledge engine can be called upon to query corporate or external knowledge sources for further insights into modes, effects, causes, controls, or remedial solutions. The result is faster and more complete FMEA deliverables with less dependence on subject matter experts. And, this helps manufacturers to identify and analyze potential reliability problems early in the product or process development cycle when problems are easier (and less costly) to correct. Plan and Research Market, Technology and Competitive Strategies Critical to achieving high performance innovation is a company s ability to see beyond current markets and technologies to understand the evolution of technologies and to quickly recognize emerging markets and technologies across their own organization and the competitive landscape. Goldfire Innovator s Innovation Trend Analysis capabilities helps companies to roadmap and develop products more strategically, by helping them to better understand market and technology trends and the competitive landscape. With Goldfire Innovator, engineers and product developers can create profiles of the inventive activities of established and emerging competitors to understand what technologies they are developing and what markets they may be moving into. Companies can also identify important technology trends including potential next generation innovations and the key players involved in their development. Finally, Goldfire Innovator s Innovation Trend Analysis can help users to assess the value of a patented technology by identifying the backward and forward citation activity for a specific patent. In other words, it helps engineers to quickly draw together groups of related patents, which may provide hints on the direction a new technology is likely to take. These capabilities can help manufacturers to protect and leverage their intellectual property (IP) assets in ways never before possible, and to obtain valuable early warnings on emerging technologies that it may be able to leverage in its product development strategies. Maximize Value Contribution of Existing Products and Technologies Faced with aggressive global competition, organizations are challenged to extract the ful potential of their current products, technologies, and intellectual property. Organizations need the ability to efficiently examine the opportunity space to find new applications and markets for their core assets. Goldfire Innovator provides the capabilities needed to assess the market opportunity space. Using the Innovator Workbench, existing products and technology can be analyzed to identify potentially valuable core capabilities. Goldfire Innovator s Researcher can help to find the fit matching an organization s core capabilities to specific technical needs in new and emerging market spaces. Product managers can easily see what applications would benefit from the company s technology. Companies can also identify the potential target partner in a new space using Goldfire Innovator s Innovation Trends Analysis applications. Visibility to what other companies are active in a technology market and what is the IP landscape in a marker is made simple with Goldfire Innovator s IP reporting applications. These capabilities can help manufacturers to understand what are their high value technology assets, which markets are receptive to these IP offering, and who are the potential partners and competitors in these new markets. With this knowledge, companies can make strategic decisions about new market entry with confidence that they have the right information and insights on which to base these important decisions.

6 Goldfire I nnovator 6/7 Protect and Preserve the Value of R&D Investments Product development is a costly, high risk proposition. The value of a significant investment can be severely impacted by competitive IP threats. A major new product launch can be stalled in the face of a competitive IP road block. The future value of a product s revenue stream is at risk if a competitor finds a way around the organization s IP barriers. With so much at stake, organizations must look for strategies to control these risks. Goldfire Innovator s Innovator Workbench provides the tools required to subject important corporate IP to a thorough analysis of functional properties and thereby gain insights into potential weaknesses in the IP protection position. Engineers are able to quickly model alternative technology configurations and proactively identify strategies for building stronger defensive IP barriers. Competitive IP hurdles can also be analyzed with the Innovator Workbench. By understanding the details of the competition's technology assets, companies are able to navigate the white space and find non infringing alternative designs or hybrid designs that achieve the desired goal freedom to operate thus allowing successful and rapid market entry. Whether it is finding freedom to operate in the face of a competitor IP barrier, or protecting the corporation s technology competitive differentiation, Goldfire Innovator s capabilities provide organization with the ability to protect their investments in product development. Mitigate Risk The cost of failure is high. Engineered systems or formulated products can fail in unexpected and catastrophic ways, and if this happens after your product has hit the market, the loss of public trust, or a judgment against your company can leave long lasting consequences on corporate value. From space shuttle missions and medical devices, to food products and automotive parts, success in innovation means dealing with failure. Invention Machine Goldfire Innovator is innovation software that empowers engineers and scientists to conceive and validate the right ideas the first time, so they can quickly and easily deliver market leading products. Goldfire fuses proven ideation and problem solving methodologies with precise access to corporate and external knowledge, bringing repeatability and uniformity to the product innovation process. Learn why leading companies worldwide are using Goldfire to: Establish closed loop innovation processes integrating design, quality and defect resolution Analyze and document a chain of effects and their causes Automate workflows and systematically complete problem definition and analysis Achieve fast failure to proactively identify solutions early in the process Leverage Failure Modes and Effects Analysis (FMEA), Root Cause Analysis, and Reliability Engineering Leverage Intellectual Property Intellectual property is the value creating, life force of your company. It s correlation to company growth and profitability is no surprise. To thrive in today s hyper competitive marketplace, do you know if your IP is sufficiently strong? Do you know who else is referencing it? Your company is investing a great deal on innovation you naturally want every advantage to maximize your return on investment, seize market opportunities, and protect your ability to compete. And when you run into roadblocks, your ability to find freedom to operate can be the difference between getting to market and missing a rich opportunity. Invention Machine Goldfire Innovator is innovation software that empowers engineers and scientists to conceive and validate the right ideas the first time, so they can quickly and easily deliver market leading

7 Goldfire I nnovator 7/7 products. Goldfire fuses proven ideation and problem solving methodologies with precise access to corporate and external knowledge, bringing repeatability and uniformity to the product innovation process. Learn why leading companies worldwide are using Goldfire Innovator TM to: o o o Build a barrier around an existing or future product or process Break a barrier identify ways to overcome or circumvent an existing patent Monetize IP identify potential worth of a core competency or IP portfolio Leading companies worldwide innovate with Invention Machine. Learn why more than 1000 customers in 25 countries are using our software to drive sustainable innovation. Partial list of customers below. Aerospace & Defense Boeing Honeywell Northrop Grumman Pratt & Whitney Life Sciences Bristol Myers Squibb Cardinal Health Hill Rom Immucor Automotive Bentley Cummins Delphi Eaton Honda Technology & Electronics General Electric Hager Hewlett Packard Samsung Schneider Electric Sony Consumer Charbroil Leggett & Platt Nestle Pepsi Unilever Whirlpool Industrial Manufacturing Caterpillar John Deere Ingersoll Rand ATI Wah Chang Johnson Diversey Energy & Environment Dow ENI Saipem Shell Hexcel Hydro Veolia Environment