GLOBAL DEVELOPMENTS IN DIGITAL TEXTILE PRINTING Mutlu Chaouch Orozco, Lead Analyst Industry Digitalisation, World Textile Information Network
MUTLU CHAOUCH OROZCO, ANALYST, WTIN
AGENDA Digital Textile Printing Overview Market Figures Developments and Future of the Market
DIGITAL TEXTILE PRINTING OVERVIEW
GLOBAL TEXTILE INDUSTRY OUTLOOK Risk Rating What to watch? Entrance of new players (Amazon, direct-to-consumer brands) Rising investment costs Source: Euler Hermes 2018 Global Textile Sector Report
COMMERCIAL IMPACTS OF DIGITAL TEXTILE PRINTING Source: David J. Tyler (2005) Textile Digital Printing Technologies, Textile Progress, 37:4, 1-65, DOI: 10.1533/tepr.2005.0004.
COMMERCIAL IMPACTS OF DIGITAL TEXTILE PRINTING Source: David J. Tyler (2005) Textile Digital Printing Technologies, Textile Progress, 37:4, 1-65, DOI: 10.1533/tepr.2005.0004.
TEXTILE PRINTING MARKET Rotary Screen/Flat Screen/ Hand Screen/Other Printing 5.5% Digital Printing * Based on 34 billion sqm total printed fabric (2017)
TEXTILE PRINTING MARKET Rotary Screen/Flat Screen/ Hand Screen/Other Printing 5.5% Digital Printing * Based on 34 billion sqm total printed fabric (2017)
TEXTILE PRINTING MARKET Digital Printing Rotary Screen/Flat Screen/ Hand Screen/Other Printing 5.5% Replacing/ Increasing Capacity * Based on 34 billion sqm total printed fabric (2017)
TEXTILE PRINTING MARKET Digital Printing Rotary Screen/Flat Screen/ Hand Screen/Other Printing 5.5% Replacing/ Increasing Capacity New Businesses * Based on 34 billion sqm total printed fabric (2017)
NEW BUSINESSES
TEXTILE PRINTING MARKET Digital Printing Rotary Screen/Flat Screen/ Hand Screen/Other Printing 5.5% Replacing/ Increasing Capacity New Businesses * Based on 34 billion sqm total printed fabric (2017)
TEXTILE PRINTING MARKET Digital Printing Rotary Screen/Flat Screen/ Hand Screen/Other Printing 5.5% Replacing/ Increasing Capacity New Businesses * Based on 34 billion sqm total printed fabric (2017)
TEXTILE PRINTING MARKET Digital Printing Rotary Screen/Flat Screen/ Hand Screen/Other Printing 5.5% Replacing/ Increasing Capacity New Businesses * Based on 34 billion sqm total printed fabric (2017)
GLOBAL DIGITAL TEXTILE MARKET
ITMA caused a squeeze in mid to high level machinery sales Digital Textile Output Volumes (million sqm) Slowing growth from maturing markets Increasing price competition both from Asia but also Western based manufacturers Installed Printers 23,499 39,462
1H 2018 Digital Textile Output Volumes (million sqm) 2k new installations More than 41,000 printers in operation Annual printing capacity: 2.5 billion sqm of fabric Installed Printers 23,503 41,403
LEADING MANUFACTURERS Other * Based on 2.0 billion sqm digitally printed fabric (2017)
2017 Digital Textile Inks Sales Total number of ink sales: 19,556 tonnes in 2017 Total market size of inks: US$700 million in 2017
REGIONAL ACTIVITY 9.70% 38.06% 3.20% 3.90% 38.11% 5.06% 1.97% * Based on 1.26 billion sqm digitally printed fabric (1H 2018)
KEY MARKETS US Italy Turkey China India Top 5 digital textile printing markets - 47% of global output * Based on printed fabric volume (sqm)
KEY MARKETS Environmental protection policy of government - closing of manufacturing plants - moving plants to other locations - opportunity for global brands - opportunity for pigment ink - closing dye manufacturing plants - increase in dye prices China Dye-sublimation market is dominated by Chinese brands (90% share) - Lowest prices for dye-sublimation ink
KEY MARKETS High growth market - large scale traditional printing India Sublimation transfer - dominated by Chinese brands Target of global reactive ink suppliers Dye manufacturing
KEY MARKETS Italy Installations of industrial/single pass machines Reactive inks - opportunity for Italian ink manufacturers Chinese existence (Atexco, Flora digital)
KEY MARKETS Turkey Supplier of global fashion brands Unstable economy and high foreign exchange rate Sublimation transfer - Local ink manufacturers Increase in orders - replacement of conventional machines (home textile)
KEY MARKETS United States High growth market Reshoring trend Soft-signage applications Dye-sublimation - Prices are still high
KEY MARKETS Largest in the region Political and economic issues - could have shown higher growth rates in 2017 because its capacity is much higher Brazil Sublimation transfer - apparel and sportswear applications - Chinese brands (20% share) - companies printing low-quality polyester fashion products
DEVELOPMENTS AND FUTURE OF THE MARKET
INDUSTRY FORECAST Global Installations 43.212 53,195
WHERE IS THE MARKET HEADED? Emerging markets: Pakistan, Bangladesh, Vietnam, Malaysia and Philippines Developments: Environmental regulations and their impact Prices (ink & raw materials) New products/entrants ITMA 2019, Barcelona
THANK YOU FOR YOUR TIME Mutlu Chaouch Orozco, morozco@wtin.com