Get Found and prosper. SEO and Google Ads training

Get Found and prosper SEO and Google Ads training

Get Found and prosper SEO and Google Ads training Thank you for showing up!

Overview: What I'm going to teach today The essentials of getting found on Google

Overview: What I'm going to teach today The essentials of getting found on Google Why?

Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list

Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list Why?

Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages

Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition

Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition The one thing you can do to get found online now

Who's this guy?

Who's this guy? Mark Lamberth

Who's this guy? Mark Lamberth Doing digital marketing for 15 years

Who's this guy? Mark Lamberth Doing digital marketing for 15 years Founder of 3 successful businesses

Who's this guy? Mark Lamberth Doing digital marketing for 15 years Founder of 3 successful businesses CEO, Rokket Science

Who's this guy? Mark Lamberth Doing digital marketing for 15 years Founder of 3 successful businesses CEO, Rokket Science interests: plant medicines, neuroscience, entrepreneurship

Why I put on this training It helps me meet business owners that may need some help

Why I put on this training It helps me meet business owners that may need some help I love to teach, especially SEO and DM

Why I put on this training It helps me meet business owners that may need some help I love to teach, especially SEO and DM I want to speak to more people, so if you need a speaker, let me know

Check in... How would you rate your SEO/PPC experience level? beginner

Check in... How would you rate your SEO/PPC experience level? beginner intermediate

Check in... How would you rate your SEO/PPC experience level? beginner intermediate advanced

Check in... 5-7 people share Why are you here? What do you want to learn? What is your business or industry?

Did you know... in 2017, spending on digital marketing surpassed all tv advertising. $77b vs. $72b

Did you know... in 2017, spending on digital marketing surpassed all tv advertising. $77b vs. $72b in 2017, Jeff Bezos earned $107,000,000 every single day... over 40B total

Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to build and utilize landing pages The one thing you can do to get found online now Tools SEOs use every day

Let's take a quick look at Google Live example

Google used to have competition 2005

Google used to But no longer... have competition 2005 2018

in 2018, the top of Google is where you want to be.

in 2018, the top of Google is where you want to be. why...?

Cause that's where everybody clicks...

We even know how many people click on each position

how do you get to the top of Google?

You do "Search Engine Optimization"

You do "Search Engine Optimization" ok... how do I do that?

Four big factors for SEO: 1. Content 2. Backlinks 3. Mobile-optimized 4. Other technical factors

Four big factors for SEO: 1. Content: "Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors." - Google

Four big factors for SEO: 2. Backlinks: Backlink: when site A links to site B. Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.

Backlink examples Google My Business Facebook

Backlink examples Yellow Pages

Backlink examples Random website

Four big factors for SEO: 3. Mobile-optimized: There are over 1 billion websites on the web. But 85% of small business websites are NOT mobile optimized. The majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary, if not their only, way of experiencing the internet.

Four big factors for SEO: 4. Other technical factors Check and improve technical website factors that affect Google's ability to search, including: 1. HTTPS status codes 2. Site load time - under 2 sec. 3. Check XML site map 4. Check crawl errors with a crawl report

How to build a Keyword List:

How to build a Keyword List: SEMrush.com demonstration

SEMrush.com

how to analyze current performance, and your competitors

how to analyze current performance, and your competitors SEMrush.com demonstration

That's cool and all but what do I do for my site?!??

What's the ONE, MOST EFFECTIVE THING I can do to get found online right now?

Here it is:

Here it is: Fully and completely build out your Google My Business listing

Here it is: Fully and completely build out your Google My Business listing and I mean 100%

Why's it so important? It's an easy process, yet required, to be listed in Google's local business listings. This is the portal through which you get Google reviews, which are helpful for ranking, and for creating trust with prospective clients.

If you click on a business in a Maps listing

You're taken to that company's 'Google My Business' page

How do I set it up? google.com/business

Then go through all the steps

keep going... you'll need to verify your address

fill that listing up with videos

fill that listing up with photos

fill that listing up with biz hours

fill that listing up with Posts

fill that listing up with Enable Messaging

fill that listing up with Your own Questions and answers + Answers to questions from public

Tools we use Google Keyword Planner - to get keyword ideas, and plan your search network campaigns

Tools we use SEMRush - find keyword search numbers, backlink analysis, and what you currently rank for

Tools we use WP Engine web hosting - Pro-level website hosting, fast with great support

Tools we use Google Search Bar - to find semantically related keywords, and ideas for blog writing

Tools we use Canva - like Photoshop, but easier, and cheaper. Simple web-based image/photo editor

Tools we use ntopic.org - helps write Semantically-related content

Tools we use Google Page Speed Insights - get information about your site speed directly from Google.

Tools we use Call Rail - Gives trackable local phone numbers, to allow critical conversion tracking of calls

Tools we use Responsimulator - see how your website renders in Mobile format

Tools we use Google Analytics - very powerful tool, and free. It gives important statistics about your traffic.

Tools we use Google Keyword Planner - to get keyword ideas, and plan your search network campaigns SEMRush - find keyword search numbers, backlink analysis, and what you currently rank for WP Engine web hosting - Pro-level website hosting, fast with great support Google Search Bar - to find semantically related keywords, and ideas for blog writing Canva - like Photoshop, but easier, and cheaper. Simple web-based image/photo editor ntopic.org - helps write Semantically-related content Google Page Speed Insights - get information about your site speed directly from Google. Call Rail - Gives trackable local phone numbers, to allow critical conversion tracking of calls Responsimulator - see how your website renders in Mobile format Google Analytics - very powerful tool, and free. It gives important statistics about your traffic.

What we learned today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition The one thing you can do to get found online now Tools SEOs use every day

Where I'm at: Mark Lamberth RokketScience.com 303-588-5825 Mark@RokketScience.com