Email Marketing Insider... 3 Section 1 Your Email List... 4 AWeber Basics... 4 Create your Account... 5 Exploring AWeber s Members Area... 6 Create Your List... 7 Create Your Web Form... 8 Facebook List Builder... 9 Section 2 Sending Emails... 11 Broadcast Messages... 11 Blog Broadcasts... 12 Start Your Follow-Up Series... 13 Set Up Your Autoresponder... 14 Section 3 Email Optimization... 15 Manage Subscribers... 15 Automation Rules... 16 Email Parser... 16 Understanding Reports... 16 Section 4 List Building Extras... 18 Setting Up Your Site... 18 Getting Your Domain... 18 Get Your Hosting Plan... 19 Updating Your Name Servers in NameCheap... 20 1
Using Your Hosting Account... 20 Adding WordPress to Your Website... 21 AWeber Widget... 22 ClickBank... 22 2
Email Marketing Insider This training will help you master email marketing. It consists of four sections. In Section 1, you ll learn more about your email list. Section 2 covers sending emails. Section 3 goes over email optimization and Section 4 covers some list building extras. 3
Section 1 Your Email List In this section, you re going to learn some basics about your email list. This will help you lay a solid foundation for your email marketing campaign. AWeber Basics As an affiliate marketer, you want to capture people s names and email addresses. That way, you can send offers to people who are likely to make a purchase. Capturing the names and email addresses isn t enough, though. You also want to segment those lists so you can send them to the right people. Once you have a solid segmented list, you can continue to market to that list. AWeber is an autoresponder that will help you with email marketing. It gathers email addresses and lets you automate some of the sending process. You can look at it as an online email management system. Additionally, you can use AWeber to build email forms that collect email addresses. The process is incredibly 4
simple. You just decide what you want to include in the form, and then AWeber will create it for you. Basically, you ll use the generator to create a form and then place it on your website. If someone enters an email address, it will be sent to AWeber, where it will become a part of your email list. Additionally, you can use AWeber to track and manage subscriber statistics. You can see how many people opened your email, and how many people clicked on the links. You can also find out if people unsubscribed or made a purchase. You can use this information to determine your ROI. You can even manage individual users. You can see who does what with each email, and then separate your lists based on those actions. Additionally, you can import your current list into AWeber. Thus, if you ve been building a list on your own, you can import it into AWeber and continue marketing to the people on that list. Create your Account Go to https://www.aweber.com/landing.htm and create your account. Once you do that, you ll be ready to explore the members area. 5
Exploring AWeber s Members Area Log into your AWeber account. Once you re on the homepage, can search through your subscribers or sign up for a webinar. You can also look through your list s statistics. If you scroll down, you can look at some different help topics. Go back to the top of the page and look at the navigation bars. You have navigation for: My lists Messages Subscribers Web forms 6
You can go to the top and click My Account if you need to edit any of your information. Create Your List Go to the home page and click Create a New List. First you ll need to name your list. Choose a relevant name. Next, enter a list description. Enter your From name and your email address. Don t use a free account. Buy a domain name and enter a professional email address. Then, go down to Notifications. You can put in your name and email address if you want to receive an email every time someone subscribes to your list. Then, save your list. Once you do that, you ll be taken to a new page, where you can add some additional information about your company, including your website URL and your email signature. Underneath that, you ll have the option to connect with Twitter and Facebook. Then, below that, you can click on the link to view your Unsubscribe page. Click Save Settings. Now, you re going to set up your confirmation message. This is the message people will receive after they opt in to the email. 7
You can choose one of the pre-written subject lines, or you can create your own. Consider using one of the ones with a first name code so the email will be personalized. Basically, AWeber will use the code to automatically input the recipient s name into the subject line. Then, go down to the body of the email and edit it to fit your needs. Next, scroll down to the section that says Require Opt-In on Web Forms. Keep it turned on. That way, you will only have confirmed people on your list. That will cut down on your number of spam complaints and unsubscribes. Finally, you ll have the success page. This is the page that they ll go to after they subscribe. You can leave it blank, or you can fill in a specific page. Create Your Web Form Click on Web Forms at the top of the page and select Create a New Web Form. Pick the form that you want. Also, you ll need to decide on the fields that you want to include. I recommend that you only collect names and email addresses. While it might be tempting to ask for more information, you ll get more subscribers if you only ask for those two things. 8
You can also edit the header. Consider putting a call to action in the header so people will take action. Then, go on to step 2. You ll need to name your web form. You can also integrate your form with Facebook so you can collect email addresses on Facebook as well. Finally, you can create Thank You and Already Subscribed pages. Then, click on Advanced Settings. Once there, you can enable ad tracking and create your first follow-up message. You can also forward your subscriber information to your thank you page. Once you do that, go on to Step 3. You ll be prompted to save your form. Save the form and then you ll be ready to publish it. Select I will Install My Form. Copy the JavaScript or HTML code and paste it into your website. You can send it to your web designer and have him do it for you if you re not comfortable doing it yourself. Facebook List Builder Then, you ll be ready to put a form on your Facebook page. That way, you can build your list from Facebook. Go to Facebook and type AWeber into the search box. Click on the AWeber email marketing app. 9
Click Continue. Then, click Add App to Page and select the right page. Go back to your page and click Edit Page. Click Apps and scroll down to the app. Click Go to App. Click Continue and then you ll log into your AWeber account. Choose the list and form you want. Then, people will be able to sign up from your Facebook page. Now you re ready to move on to the next section. 10
Section 2 Sending Emails In this section, I m going to teach you how to use AWeber to send emails. First, I m going to go over sending broadcast messages. Broadcast Messages Broadcast messages are messages that you send out manually. You can choose to send a broadcast message at any time. If you want to send a broadcast message, go to Messages and click on Broadcast. Enter your subject line and then your message. You can choose a template if you wish. Then, you can schedule the email or send it out immediately. You can also choose to send it to all subscribers or you can send it to a specific segment. Once you decide which features you want, click Send Message. 11
Blog Broadcasts Blog broadcasts are a little bit different than standard broadcast messages. Blog broadcasts actually sync up with your blog. You can set it up to email all of your new blog posts. Go to AWeber and click on Messages. Select Blog Broadcast. Click Create a New Blog Broadcast. Now, it wants your RSS feed URL. Go to your blog. Put your mouse over the blog and right click. Select View Page Source. Click Control F and type RSS into the drop down box. Then, you ll be taken to your RSS feed code. Copy the URL. Go back to AWeber and paste it into the RSS feed box. Next, you ll need to input a subject line and HTML message. Once you do that, you can choose a template and decide how often you re going to send out the broadcast, and when you ll send it. Once you fill out all of the options, save the broadcast. 12
Start Your Follow-Up Series Next you need to create your follow-up series. AWeber will send this series out automatically. The first thing you ll need to do is create the welcome email that people will receive when they opt into your list. This isn t the same as the email that confirms the subscription. Go to Message and click Follow Up. click Previous Follow Up Editor. First, you ll need to enter a subject. If you offered a premium, your subject can say Your Free Gift. You can use the first name code to personalize it. Then, write the body of the email. Make sure you include a link to your free gift. It s a good idea to hyperlink the text instead of just including a standard link. Then, look through templates. If you use a template, make sure you back everything up. Then, click Track your clicks and save your message. 13
Set Up Your Autoresponder Now, you want to set up the rest of the follow-up messages. Remember, follow-up messages go out automatically, so once you set them up you don t have to worry about them. You re just going to repeat the process that you went through for your first follow-up message. Once you get the mail set up, scroll down to the bottom of the page. You ll see interval. This will determine when the email gets sent out. You can also set the time. You ll likely adjust the time after you analyze your statistics. Then, you ll repeat this process once again. Now, it s time to learn about email optimization. 14
Section 3 Email Optimization In this section, I m going to show you how to optimize your email campaign so you can get the best results possible. Manage Subscribers First, you need to know how to manage your subscribers. Click on Subscribers. Then you can search by segment or field. You can also click Search to see all of the subscribers on your list. If you want to manually add a subscriber, click Subscribers and select Add. You can import subscribers by going to Subscribers and clicking Import. If you do this, you ll need to create a confirmation message so the subscriber can double opt-in to your list. You can also unsubscribe or block people by going to Subscribers and clicking on Unsubscribe. 15
Automation Rules Automation rules allow you to subscribe or unsubscribe someone to a list when they subscribe or unsubscribe to a new list. This helps you avoid sending someone the same or similar information twice. Click on My Lists and select Automation. Then, make sure you re on the right list and create an action. Then, save the automation rule. Email Parser Click on My Lists and select Email Parser. Then you can connect your AWeber account with third party applications like Google Checkout or PayPal. Simply check the boxes of third party software that you re using and then follow the steps to integrate it with AWeber. Understanding Reports Reports will help you get a better understanding of your subscribers. You can use reports to find out what s working and what isn t working. Go to the Reports tab and select Reports. Then, you ll be taken to the dashboard. It displays your opens over time. Go to Clicks Over Time. You ll find this on the left hand side of the page. It will show you how many people actually clicked on the link in the email. Next, click Revenue Over Time. This will show you how much money you have made from your emails in the last thirty days. You can also look at List Clicks Over Time. This will show you how each list performs. 16
There are all kinds of reports available. You can look at new subscribers, as well as unsubscribers. You can see what you did on days with lots of subscribers and unsubscribers. You can even look at verification times to find out how long it takes people to verify the subscription. Now, let s move on to the next section. 17
Section 4 List Building Extras Now you re ready to learn how to create a website so you can gather email addresses on the site. I ll also show you how to integrate AWeber with your website, and how to find products to promote to your email list. Setting Up Your Site In order to set up a website, you are going to need a domain address and a hosting plan. Your domain name will be your URL. Your hosting plan will keep your website up and running. Getting Your Domain While there are lots of places that sell domains, I recommend using NameCheap. Once there, you ll see a search box. Type an idea for your domain into the search box. The ideas should be related to your business. For example, if you re in the weight loss niche, you can search for ideas like WeightLossSecrets. 18
When you search for a phrase, you might notice that the.com extension isn t available, but.me or one of the other extensions is available. I recommend going with the.com. Thus, if the.com isn t available, look for a new domain name. Once you find a domain name you want, click Add to Cart and purchase the domain. Then, you ll be ready to sign up for hosting. Get Your Hosting Plan You can host your website with a variety of companies. I recommend using HostZilla. Go to HostZilla and click Sign up Now. Then, you ll need to choose your plan. You can sign up for the Starter Plan. Just find the plan and click Order Now. Then, you ll be able to purchase a domain or transfer your domain. You should already have a domain with NameCheap, so you will need to transfer your domain. Thus, you ll need to use the Transfer My Domain box. Select I ll Update my DNS Settings. Then, type the domain name in and click Continue. Next, you ll need to enter your billing information and select the payment plan. Look through the extras that are checked and remove the domain privacy, since you ll get it for free when you purchase a domain name from NameCheap. 19
Finish filling the form out and then click Continue. Then, HostZilla will email you with your account information. The email will include your name servers. You ll need to input those servers into your NameCheap account. Once you do that, your domain name will point to your hosting account. Updating Your Name Servers in NameCheap Sign into your NameCheap account and click on Domains. Then, select Manage Domains. Select the correct domain and then click Transfer DNS to Webhost. Then, put your hosting information into the boxes and save your changes. Once you do that, your NameCheap domain will point to your hosting account. Using Your Hosting Account Go to your cpanel and log into your hosting account. HostZilla will send you a link to the cpanel in your welcome email. Once you log into your hosting account, you can create an email account. Just click Email Accounts and create a professional account. After your email account is created, you can start adding files to your website. Go to File Manager and select the website. Then, you ll go to a new page, where you can upload files for your website. You can also go to your cpanel and click on the link that says Set up Your FTP. Once there, you will need to download and install FileZilla. Then you ll be able to log in remotely and transfer files. Once you install FileZilla, you will need to open it up and type in your website address, username and password. Next, you ll need to select Quick Connect. Then, it will pull up your website so you can add files. 20
If you aren t comfortable adding files to your website, post a job on Elance. You can find someone to build your site for you. That will make the process much easier. Adding WordPress to Your Website After your site is up and running, you can add a blog to it. You can use your blog for a variety of purposes. First, of course, you can use it as a traditional blog. You can also use it to create a Members area. That will cause your website to have a higher perceived value. These are just two of the countless things you can do with a blog. Just log into your cpanel and scroll down to the Fantastico De Luxe icon and click on it. Then, select WordPress and click New Installation. Next, select your website and add a new directory. That way, your blog will show up as a new page on your website. You can name the page anything you want, but make sure the name is related to the blog s purpose. For example, if you re going to use the blog as a member s area, name the page Members. Fill out the rest of the form and then click Install WordPress. 21
Fantastico De Luxe will install Wordpress for you. Once it s competed, click Finish Installation. You ll be taken to a new page. Enter your email address. Your installation information will be sent to this email address. You ll also receive a link to the control panel. Click on the link and log in to your blog s dashboard. Spend some time familiarizing yourself with the blog s features. Also, if you have experience with creating blogs, you can set your blog up. However, if you aren t familiar with the process, hire someone on Elance to do it for you. Once your blog is set up, you ll be ready to use it to collect email addresses. AWeber Widget Log into Wordpress and click on Plugins. Select Add New. Type AWeber into the search box. Click Install Now next to the plugin. Then, click Activate Plugin. Then, go to Appearance and select Widgets. Drag the AWeber widget over to the right sidebar. You ll see a section for your JavaScript snippet. You ll need to get it from AWeber. Sign into your AWeber account and go to your lists. Choose the list with the form you want. Then, click on Web Forms. Click Publish and copy the JavaScript snippet. Take that snippet and put it into Wordpress. Then, you can collect email addresses on your blog. Now, I m going to show you how to find offers to promote to your list. ClickBank ClickBank is one of the most popular affiliate networks available. It has a ton of products that you can promote to your list. Every time someone clicks on one of your links and buys a product, you ll earn a commission. 22
Before you can start benefiting from ClickBank, you need to create an account. Go to ClickBank.com and click Sign Up at the top of the page. Then, fill out the sign up form. Near the bottom, you ll see a box for your account nickname. Choose something generic like Index554. The reason for that is your username will actually show up in the affiliate link. Once you fill out the form, ClickBank will send you the log in information. Then, you can log in and go to ClickBank s marketplace. When you get to the marketplace, you ll see a list of categories on the left hand side of the page. These categories all contain products you can market. If you want to search through the most popular products on ClickBank, just go to the search bar that says Find Products. Don t type anything into the search bar. Just hit the search button. Then, a list of the most popular products will come up. You can also go to the sort bar and sort results using different factors, such as average rebill total. The Truth About Abs is one of the most popular products on ClickBank. Let s say you wanted to promote it. You would click Promote. Then, a box will pop up. You ll need to put your account nickname into the first box. Next, there s a box for a tracking ID. You can use this box if you re planning on promoting an offer on several different websites. That way, you ll know which sites are making the sales. However, you don t have to put a tracking ID into the box. 23
Next, you ll click Create. Once you do that, you ll be taken to a new page with your hoplink. This is the link that will track your sales. You ll use it in in your promotional materials. If people click on it and make a purchase, the purchase will be credited to your account. Copy that link into a web browser and take a look at it. As you can see, it s a big link, and it s not very attractive. Fortunately, there are a couple of things you can do to make the link look better. First, let s go to TinyURL.com. Once there, paste your affiliate link into the box. Then, make a custom alias if you wish. For example, if you were promoting a muscle building product, your custom alias could be GetRipped2Day. Now, you have a new link that you can use. It s smaller, but it has tinyurl.com in it. The next option is to purchase a domain and hosting plan, and then forward your domain to your affiliate URL. Forwarding is relatively easy, and you can find everything you need online. For example, if you want to purchase and forward a NameCheap domain must go to Google and search forward NameCheap domain. Lots of resources and information will come up. Once you forward your domain, you ll be able to send people directly to your offer. It s important to note, though, that Facebook, Google AdWords and some other sites won t let advertisers send people directly to affiliate offers. Fortunately, you can get around that by setting up a website or blog. Then, you can drive traffic to your site or blog, promote the product there, and then redirect the traffic to the offer. If you do that, you won t even really need to worry about changing your URL. You can hyperlink it inside of the blog, so people won t actually see all the unattractive code. Start picking out products to market to your email list. Then, you can start making money with your list! 24
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