Update: IQ Certification Program UALR/IAIDQ

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Update: IQ Certification Program UALR/IAIDQ BIOGRAPHY John R. Talburt Professor of Information Science Acxiom Chair of Information Quality University of Arkansas at Little Rock Dr. John R. Talburt is Professor of Information Science and Acxiom Chair of Information Quality at the University of Arkansas at Little Rock (UALR) where he serves as the Coordinator for the Information Quality Graduate Program. He also holds appointments as Executive Director of the UALR Center for Advanced Research in Entity Resolution and Information Quality (ERIQ) and Associate Director of the Acxiom Laboratory for Applied Research (ALAR). He also serves an Advisor to the Board of Directors of the International Association for Information and Data Quality (IAIDQ). Prior to his appointment at UALR he was the leader for research and development and product innovation at Acxiom Corporation, a global leader in information management and customer data integration. Professor Talburt is an inventor for several patents related to customer data integration and the author of numerous articles on information quality and entity resolution. He is a co-editor of Data Engineering: Mining, Information and Intelligence (Springer, 2010), and author of Entity Resolution and Information Quality (Morgan Kaufmann, 2011). His current research interests are at the intersection of information quality and information integration, particularly the areas of entity and identity resolution. Dr. Talburt is the winner of the 2008 DAMA International Academic Award. He has also earned the designation of Certified Data Management Professional (CDMP) from the Institute for Certification of Computing Professionals at the mastery-level with specialties in data and information quality and information technology, and is a certified Master Data Quality Manager and trainer for the ISO 8000-110:2009 Data Quality Standard. 574

The Skills of the Information / Data Quality Professional C. Lwanga Yonke, Christian Walenta, John Talburt IAIDQ Information Quality Industry Symposium MIT July, 2011 1 Agenda About the IAIDQ International Association for Information and Data Quality Context Setting IQCP Program Overview IQCP Framework IQ/DQ Knowledge and Skills Groups Summary 2 575

IAIDQ Overview Chartered in January 2004, IAIDQ is a non-profit 501c(6) professional society focusing on advancing the information and data quality profession and its body of knowledge Vision By cultivating information excellence throughout the data and information. lifecycle, the IAIDQ will help transform organizations and society, improving the quality of life everywhere Mission IAIDQ is advancing the quality of information and data around the world by building a community, supporting learning and sharing knowledge for the benefit of all information consumers IAIDQ Attributes Guided by recognized data quality experts Member-driven & led by volunteers Value-focused, vendor-neutral Global reach Current Membership Members in 30+ countries, on 5 continents Direct access to 5,000+ IQ/DQ Professionals through mailing list and LinkedIn group 3 What is the IQCP? The Information Quality Certified Professional Professional certification credential for IDQ practitioners IQCP confirms that the Information and Data Quality professional Mastered core information quality competencies Qualified to provide information and data quality services Meets a minimum of professional experience and education Demonstrated level of knowledge and skills as validated per exam Practical knowledge of information quality principles, concepts and methods Covering broad range of topics within six areas, i.e. performance domains Commits to ongoing professional development and learning 4 576

Why did IAIDQ develop the IQCP? Expectation on us as Professional Association for Information and Data Quality Practitioners Our members asked for it, confirmed through multiple member surveys Certification is one of cornerstones of the IDQ discipline so it was the right thing to do to.. Advance the IDQ profession by setting direction for: training and skills development programs career ladders plan university curricula, etc Elevate the stature of the IDQ discipline and profession Enhance the quality of services provided by IDQ professionals Drive the maturity of IDQ discipline and industry IDQ Role Delineation Certification Body of Knowledge Education & Training 5 For whom is IQCP? IDQ Professionals hold a wide range of positions in their organizations anybody who performs, leads, directs or champions information quality individual contributors, managers or executives in any Business function or Information Technology departments as a part-time role or full-time within a broader organizational role 6 577

What makes IQCP unique? Focus on Information and Data Quality Comprehensive and Independent For IDQ professional from IDQ professionals Based on rigorous development process, following standards and regulations such as ISO/IEC 17024 for Personnel Certification Bodies Standards for Educational and Psychological Testing Standards for the Accreditation of Certification Programs Continuous professional development Worldwide acceptance and recognition IQCP setting a high standard for the IDQ Profession 7 Who is the IQCP Global Community? 8 578

How do you attain the IQCP Credential? IDQ Work Experience 5 Years 3 Years w/ Bachelor IAIDQ Code of Ethics and Professional Conduct IQCP Exam 150 multiple Choice Questions 3 Hours 17% Information Quality Strategy and Governance Information Quality Value and Business Impact 18% Information Quality Measurement & Improvement 20% Information Quality Environment and Culture 13% Information Architecture Quality 11% Sustaining Information Quality 21% 9 Prior Work English, L.P., (2008), Information Quality Management: Job Position Roles, IDQ Newsletter Vol 4 Issue 2, IAIDQ Redman, T.C., (2007), The Body Has a Heart and Soul: Roles and Responsibilities of the Chief Data Officer IDQ Newsletter Vol 3 Issue 1, IAIDQ Pierce, E.M. (2003), Pursuing a Career in Information Quality: The Job of the Data Quality Analyst, Proceedings of the Eight International Conference on Information Quality. MIT. Cambridge, MA Chung, W.Y., Fisher, C.W. and Wang, R. (2002), "What Skills Matter in Data Quality?, Proceedings of the Seventh International Conference on Information Quality. MIT. Cambridge, MA Fisher, C.W. (2001), "A College Course: Data Quality in Information Systems." Proceedings of the Sixth International Conference on Information Quality. MIT. Cambridge, MA. 10 579

IQCP Framework Structure 6 Domains 29 Tasks 443 Knowledge and Skills entries (207 distincts) 11 Domain and Tasks Example: IQ Strategy and Governance Develop information quality strategy and roadmap to manage information as an asset Define information quality principles, policies and standards to guide decision making and organizational behaviors Define and implement a data governance model to establish a management system for information assets Enforce conformance to information quality principles, policies and standards to optimize the value of information assets Define a communication strategy to gain support for the established strategy and governance Build relationships with senior leaders to champion and enforce the information quality mandate 12 580

Domain and Tasks Example: IQ Measurement & Improvement Gather additional business and data quality rules to complete the understanding of business requirements Determine data quality targets by reviewing business objectives to prioritize improvement efforts Measure actual data quality levels to identify data and process improvement opportunities Determine root causes of issues to identify most effective way to fix and prevent the problem Coordinate implementation of improvement efforts to eliminate data errors and resolve data issues Improve processes and establish controls to permanently eliminate the root causes of problems 13 IQ/DQ Knowledge & Skills Groups Challenge: how to classify 207 distinct Knowledge and Skills Approach: 5 groups - IQ/DQ Core - Quality Foundation - Leading the IQ/DQ Effort - IT and IM Processes - People & Interpersonal Effectiveness See Appendix A in the Job of the Information/Data Quality Professional report, for the full list of skills. 14 581

IQ/DQ Core Data, its properties, its characteristics/dimensions, and implications on managing data as an asset Value, cost and business impact Accountabilities through governance and stewardship DQ measurement Data improvement DQ requirements analysis Information chain and lifecycle management IQ/DQ pioneers, principles and best practices Categories of DQ tools DQ standards, laws and regulations 15 Quality Foundation Quality pioneers, principles and best practices Structured, root-cause problem-solving Continuous process improvement Statistical techniques Team processes 16 582

Leading the IQ/DQ Effort Business acumen IQ/DQ strategic and business planning Project management Assessing and assuring effectiveness 17 IT and IM Processes Information/data architecture Database concepts Metadata Data migration System development concepts 18 583

People, Interpersonal Effectiveness IAIDQ Code of Ethics and Professional Conduct Communication skills Employee engagement and recognition Training Leading Change 19 Summary IQ/DQ is broad and multidisciplinary IQCP Framework consists of - 6 Performance Domains - 29 Tasks - 443 Knowledge and Skills entries o 207 distinct Knowledge and Skills, in 5 major groups 20 584

For more information visit: iqcp.org 21 Thank You Questions? C. Lwanga Yonke Christian Walenta John R. Talburt International Association for Information and Data Quality Email: iqcp@iaidq.org Phone: +1 813-704-0596 URL: iaidq.org LinkedIn: linkedin.iaidq.org 22 585

Appendix IQCP Tasks 23 IQ Strategy and Governance Develop information quality strategy and roadmap to manage information as an asset Define information quality principles, policies and standards to guide decision making and organizational behaviors Define and implement a data governance model to establish a management system for information assets Enforce conformance to information quality principles, policies and standards to optimize the value of information assets Define a communication strategy to gain support for the established strategy and governance Build relationships with senior leaders to champion and enforce the information quality mandate 24 586

IQ Environment and Culture Develop people at all levels in information quality to create organizational knowledge, skills and capabilities Establish recognition practices to sustain the information quality environment and culture Embed information quality values and methods into business operations to achieve desirable behaviors Establish information quality accountabilities and roles to enable effective decision making and process execution Educate stakeholders in information quality to raise awareness and drive cultural adoption 25 IQ Value and Business Impact Evaluate data and business issues to increase the value of information assets Define and prioritize information quality initiatives and projects to provide the basis for investment decisions Obtain decisions to sponsor and execute information quality initiatives and projects Provide stakeholders with results of these quality initiatives and projects to demonstrate the value to the business 26 587

Information Architecture Quality Participate in establishing data standards and rules for information architecture to achieve understanding and usage of information throughout the enterprise Assess the quality of information architecture components to identify defects Lead improvement processes to drive quality, stability and reuse of the information architecture Coordinate ongoing maintenance of business meta data to assure consistent data usage and meaning 27 IQ Measurement and Improvement Gather additional business and data quality rules to complete the understanding of business requirements Determine data quality targets by reviewing business objectives to prioritize improvement efforts Measure actual data quality levels to identify data and process improvement opportunities Determine root causes of issues to identify most effective way to fix and prevent the problem Coordinate implementation of improvement efforts to eliminate data errors and resolve data issues Improve processes and establish controls to permanently eliminate the root causes of problems 28 588

Sustaining Information Quality Answer questions about data content to increase business customers knowledge and understanding of the data Continuously monitor and report data quality levels to assure continued health of the data Participate in the system development lifecycle to ensure incorporation of information quality practices in IT and business processes Participate on data conversion and migration projects to ensure implementation of information quality best practices 29 589