Impact TM Adobe Integration Requirements

Impact TM Adobe Integration Requirements

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Table of Contents Acxiom-Adobe Integration... 1 Link Parameters... 2 Exporting Data from Acxiom to Adobe... 2 Email Campaign Metrics File... 2 Email Campaign Classifications File... 3 Importing Data from Adobe to Acxiom... 4 iii

Acxiom-Adobe Integration In order to give customers a better understanding of whether website activity is a result of a particular email campaign, Acxiom and Adobe have partnered to provide integration APIs/Webservices that allow the customer to export campaign data from Impact to Adobe, which can be used for additional report creation in Adobe, as well as to import product view/purchase data collected by Adobe into Impact, which can be used for re-marketing efforts in Campaign Manager. The basic Acxiom-Adobe data flow looks like this: Acxiom sends campaign emails to customers containing links to websites and collects Metrics and Classification Data. Acxiom then exports two different data files to Adobe: the Email Campaign Metrics file and the Email Campaign Classifications Data file. Clicks within the emails sent by Acxiom that contain links (which, in turn, contain cell ID, member ID, and offer ID in the URL) to websites are collected by Adobe. Acxiom then imports the aggregate data collected by Adobe in the form of several segments and their associated data variables. Several setup steps must be completed prior to using the integration: Current Acxiom customers must also sign an agreement with Adobe. Contact your Acxiom Account Representative for more information. The desired campaign fields to be exported from Acxiom to Adobe must be defined on adobe.com. See the Exporting Data from Acxiom to Adobe section for more information. 1

The segments to be imported into Acxiom from Adobe must be defined on adobe.com. See the Importing Data from Adobe to Acxiom section for more information. The Program ID for the company must be defined on adobe.com. Acxiom uses the Program ID as the primary key to export and import campaign data to and from Adobe for each company. The Notification List field, which is a list of email addresses that will receive notification emails when data is exported, must be sent to Acxiom. The From Address field, which defines the From Address for the notification emails, must be sent to Acxiom. Link Parameters Acxiom provides three different parameters in the links contained within the email that direct the recipient to the web site. These parameters tie the segment data collected by Adobe to a particular member, message, and offer. The parameters are: acx_rid this parameter uniquely identifies the individual recipient and is set to DI_MEMBER_ID. This parameter is required. acx_mid this parameter uniquely identifies the message that was sent and is set to DI_CELL_ID. This parameter is required. acx_lid this parameter uniquely identifies the tracking link in the message and is set to DI_OFFER_ID. This parameter is Hence, the final URL will contain: &acx_rid=<di_member_id/>&acx_mid=<di_cell_id/>&acx_lid=<di_offer_id/> Exporting Data from Acxiom to Adobe Two different files are exported from Acxiom to Adobe, both of which contain multiple fields. During setup on adobe.com, the fields for each of these files can be selected so that they are included in or de-selected so that they are excluded from the export files. The files exported and their respective fields are: Email Campaign Metrics File The Email Campaign Metrics file contains aggregate data collected by Acxiom that is exported to Adobe. The Metrics file contains the following fields: Date the current date. This field is required. Message ID the message ID (cell ID). This field is required. 2

Sent the number of messages sent. This field is required. Opened the number of messages opened. This field is required. Clicked the number of messages containing at least one click. This field is required. Unsubscribed the number of unsubscribe links clicked. This field is required. Total Bounces the number of messages that were bounced. This field is required. An example Metrics file: Date Message ID (Cell ID) Sent Opened Clicked Unsubscribed Total Bounces 5/20/2014 598619 1000 500 200 50 100 5/20/2014 598620 1500 550 250 75 150 5/20/2014 598621 1200 525 225 65 125 Email Campaign Classifications File The following fields can be selected for inclusion when exporting the Classifications file: Campaign the Impact campaign associated with the cell. This field is required. Channel this field is hardcoded as Email since the campaign is launched from Impact. This field is required. Message Name the Impact message name associated with the cell. This field is required. Custom Classification 1 thru 5 (Classified Variable = Message ID) you can define five additional classifications. These fields are Destination URL the destination URL for the tracking link. This field is required only if Link ID is passed in the Tracking Link parameter (acx_lid=<di_offer_id/>). Category the category assigned to the tracking link. This field is required only if Link ID is passed in the Tracking Link parameter (acx_lid=<di_offer_id/>). Link Name the link name assigned to the tracking link. This field is required only if Link ID is passed in the Tracking Link parameter (acx_lid=<di_offer_id/>). 3

An example Classifications file: Message ID (Cell ID) Campaigns Message Name Channel 356790 Summer Promo Women s Sale Email 356792 Newsletter March 2014 Email Importing Data from Adobe to Acxiom Acxiom imports data collected by Adobe for use in creating reports as well as for remarketing campaigns in Acxiom. The available segments and their associated data variables that can be imported include: Product Views email recipients that viewed a product but did not purchase a product. This segment is required. Purchases email recipients who purchased a product. This segment is required. Cart Abandons email recipients who added product to a cart, but did not purchase. This segment is required. Abandoned Form email recipients who started filling out a form but did not complete the form. This segment is required. Downloaded File email recipients who completed a download. This segment is Custom Breakdown 1 thru 3 additional custom segment defined by the client. This segment is Data Variables The following data variables can be included for the segments listed above: Event Date the date the customer initiated an event for the segment. This field is required. Message ID the email cell (cell ID in Impact) that generated the segment event. This field is Recipient ID the customer (member ID in Impact) for the generated segment event. This field is required. Link ID the email tracking link that generated the segment event. This field is Products the products the customer took action on for the segment. This field is required. Revenue the customer revenue associated with the Purchases segment. This field is 4

Order ID the order ID associated with each product purchase. This field is Orders the order value associated with each product purchase. This field is Page Views the page visits for each product purchase. This field is Form Name the form name associated with the Abandoned Form segment. This field is Form Started the number of customers that started entering data on a form. This field is Form Completion the number of customers that completed a form. This field is Downloaded File the file name that was downloaded. This variable is only associated with the Downloaded File segment. This field is File Downloaded the number of customers that downloaded a file. This field is Custom Event 1 thru 5 custom events associated with custom segments. These fields are 5