if ct Asymmetric Digital Subscriber Line As Internet Superhighway for Sri Lanka By Sanath I. Wanniarachchi This dissertation was submitted to the Department of Management of Technology of the University of Moratuwa in partial fulfilment of the requirements for the degree of Master of Business Administration in Management of Technology Department of Management of Technology 65 os University of Moratuwa October 2005 (pif3>) University of Moratuwa 86345 88345
DECLARATION I hereby declare that this submissionis my own work and that, to the best of my knowledge and belief,it contains no material previously published or written by another person nor material which, to substantial extent, has been accepted for the award of any other academic qualification of university or other institute of higher learning except where an acknowledgementis made in the text. I also hereby give consent for my dissertation,if accepted, to be made available for photocopying and for interlibrary loans, and for thetitle and summary to be made available to outside organizations" SanathI. Wanniarachchi Department of Management of Technology University of Moratuwa Sri Lanka Date 21 October 2005 To the best of my knowledge, the above particulars are correct. Supervisor Date: Dr. Chulantha E. Kulasekara Department of Electronics and Telecommunication Engineering 2005 University of Moratuwa Sri Lanka 21 October
PREFACE This dissertation is completed with encouragement, ideas and ready assistance from all the committed people I have met. I extend my sincere gratitude to them for their tremendous service. Firstly, I wish to express my heartiest gratitude to supervisor, Dr. Chulantha E. Kulasekara, for his valuable advice and guidance throughout this study and willingness entrust so much of the development of the project to my judgment. Secondly, I wish to express my gratitude to engineers in the ADSL section of Sri Lanka Telecom, especially to Mr. Undugoda, for giving me valuable comments and participating in the survey. Finally, I wish to express my gratitude to all Internet Cafe owners, who responded to the opinion survey, on ADSL technology and the dial-up users for their responses to the survey. I further express my gratitude, to the ADSL users who participated in opinion survey. Sanath I Wanniarachchi 21 October 2005 ii
ABSTRACT This thesis contains the findings of my study in the area of ADSL technology and technology usage, user experience and development paths. In this exercise I have tried to validate the usability of Dr. Ramanathan's model of technology transfer in ADSL type of technology transfer. Further, my hypothesis, ADSL is the Internet superhighway for Sri Lanka, has been tested with the survey results at Internet Cafes, Dial-up users, and current users. A price, users willing to pay and bandwidth they require will also be derived at in this exercise. Further international status of ADSL technology usage and the supply chain analysis of the ADSL technology has been carried out to formulate the whole picture of the technology and to position Sri Lanka as a country in the technology usage. Case study method research will be adopted in this report to analyze the survey data iii
Content DECLARATION i PREFACE ii ABSTRACT iii Content iv List of Figures vii List of Tables ix 1.0 Introduction and Problem Statement 1 1.1 Telecommunication Infrastructure 1 1.2 The Sri Lankan Problem 2 1.3 Where More Money Flows? 5 1.4 What is available for Broadband 6 1.5 ADSL -Asymmetric Digital Subscriber Line Technology 7 1.6 Research Objectives 9 1.7 Significance of study 9 1.8 Methodology 10 1.9 Scope and Limitation 11 1.10 Chapter Framework 11 2.0 ADSL Technology Description 14 2.1 Introduction 14 2.2 History of ADSL 14 2.3 Analog Modems 15 2.4 Competing ADSL Standards 16 2.4.1 Carrierless Amplitude Phase Modulation - CAP 17 2.4.2 Discrete Multitone Modulation 17 2.4.3 Winning Standards 18 2.5 Initial Trials of ADSL in US & Europe 19 2.5.1 Obstacles Facing the Adaptation of 20 2.6 ADSL standards 20 2.6.1 : G.992.1 G.dmt: 1999 20 2.6.2 : G.992.2 G.lite: 1999 21 2.7 Components of ADSL Technology in Sri Lankan perspective 23 3.0 Global Status of ADSL Technology 24 3.1 Introduction 24 3.2 Belgium Case Study 25 3.2.1 How did Belgacom arrived at Present status 17 25 3.2.2 Service offered by Belgacom 26 3.2.2 Tomorrow for Belgacom 26 3.3 UKCaseStudyis 27 3.3.1 Small businesses get tangible benefits from Broadband 27 3.3.2 Broadband becoming a business tool not just access tool 27 3.3.3 Broadband benefits are available to wide range of businesses 28 3.3.4 Broadband drivers innovations 28 3.3.5 Challenges and questions 28 3.4 Korean Case Study" 30 4 iv
1 3.4.1 Introduction 30 3.4.2 What explains Korea's success 31 3.5 Conclusion 34 4.0 Value Chain of ADSL 35 4.1 Introduction 35 4.2 Digital Signal Processing Technology 36 4.1.1 GlobeSpan - Globespan Virata Inc 37 4.1.2 Amati Communications Corporation 38 4.1.3 Aware Technologies 39 4.2 Semiconductor Chipset Suppliers 40 4.3 ADSL Modem Manufacturers..., 41 4.4 Access Network Equipment Suppliers 41 4.5 Service Provider 42 4.5.1 Sri Lanka Telecom 42 4.5.2 Suntel Limited 43 4.6 Customer 43 4.6.1 Remote Office / Branch - ROBO 44 4.6.2 Small Office / Home Office - SOHO 44 4.6.3 Residential 44 5.0 Technology Innovation of ADSL 45 5.1 Introduction 45 5.2 Technology S-Curve Analysis 45 5.3 Has ADSL come to an End? 47 6.0 Technology Transfer and Dr. Ramanathan Model 48 6.1 Introduction 48 6.2 Dr. Ramanathan's Model for Technology Transfer 51 6.3 Product Technology 54 6.4 ADSL Technology structure in Sri Lanka 56 6.5 Technology Transfer Survey Results 57 7.0 Impact of ADSL on E- Sri Lanka Program 59 7.1 Introduction 59 7.2 Five Program Strategy 59 8.0 Internet Usage Market Survey 62 8.1 Introduction 62 8.2 Research Question 62 8.3 Methodology Overview 63 * 8.3.1 The research design 63 8.3.1.1 Quantitative and Qualitative Research 63 8.3.1.2 A qualitative research design 64 8.3.2 Case Study Approach 65 8.3.3 Exploratory Research and Descriptive Research 68 8.4 Data Collection 69 8.4.1 The Sample 69 8.5 Result 71 8.5.1 Leased Line Users 71 8.5.2 Dial up Users 77 V-
8.5.3 ADSL Users 83 9.0 Conclusions and Recommendations 87 9.1 Introduction 87 9.2 Recommendations 88 Reference 89 Appendix 1: Sample Questions User Survey 93 Appendix 2: Sample Questions Dial-Up Users 96 Appendix 3: Sample Questions Leased Line Users 98 Appendix 4: Dr. Ramanathan's Model 102 Appendix 5: Global ADSL Subscriber Growth over Time 106 Appendix 6: SLT Information on ADSL 34 110 4 vi
List of Figures Figure1.1 Figure1.2: Figure1.3: Figure1.4: Figure2.1: Figure2.2: Figure3.1 Figure3.2 Figure3.3: Figure3.4: Figure3.5: Figure4.1: Figure4.2: Monthlyinternet charges as a percentageof monthly average income 3 IP ConnectivityintheLeast Developed Countries 4 Global IT MarketSector Breakdown 5 Basicarchitectureof ADSL 8 Channeldivisionin ADSL ADSLStructureforSri Lanka Belgiumroll-outstatuses UKInternet user growths Korean Miracle Monthly xdslsubscription Charges TypeofInternet Connections 2002 Generic Supply Chain Value Chainof ADSL technology Figure5.1: Technology S-curvefor ADSL technology Figure6.1 Figure6.2 Figure6.3 Figure6.4 Figure6.5: Page# Schematicrepresentationof process technology -Dr. Ramanathan Model 51 ADSL components 56 +97 Importanceof ADSL components 57 Individual technology components andtheir importance 58 Overall importance model 58 16 23 25 29 31 32 33 35 36 45 Figure7.1: e-sri Lanka ICT Roadmap Leased Line Users Figure8.1: Variables and dependencies Figure8.2: Awarenessof ADSL withleasedline users Figure8.3: Leasedline providers Figure8.4: VPN usersforleasedlines Figure8.5: Connection duration Figure8.6: Needforcapacity enhancement Figure8.7: Presentcapacity Figure8.8: Adequacy of Current Capacity Figure8.9 Means of Capacity Enhancement Figure8.10: What the enhancedcapacity used Dial Up Users Figure8.11: Present ISP Figure8.12: Needfor upgradingconnectivity Figure8.13 Awarenessof ADSL amongdial-up users Figure8.14: Capacity requirementofdial- up users Figure8.15: Current Dial UP Chargers Figure8.16: How much more dialup usersarewillingto pay Figure8.17: VPN userfordial-ups Figure8.18 FTP usersfordial ups 60 71 72 73 73 74 74 75 75 76 76 78 79 79 80 81 82 82 83 vu
Page# Users Figure 8.19 Overall quality ADSL Users 84 Figure 8.20 Value for money ADSL Users 84 Figure 8.21 Purchase experience ADSL Users 84 Figure 8.22 Installation ADSL Users 85 Figure 8.23 Usage experience ADSL Users 85 Figure 8.24 After sales services ADSL Users 86 Figure 8.25 User Training ADSL Users 87 4 4 viii
4 List of Tables Page# Table 1.1 Growth of Telecommunication in Sri Lanka 2 Table 1.2: Descriptions of items in the figure 1.3 6 Table 1.3: ADSL data rate as a function of Wire and distance 8 Table 2.1: Comparison of CAP and DMT for 18 Table 2.2: Subscribers High-Speed in US 20 Table 2.3: Comparison of ADSL full-rate and G.lite 22 ^ Table 3.1: Production value of Korea's Information and Communication industry, US$ billion 33 Table 3.2: Korean Government IT Budget in USD 34 Table 4.1: ADSL chip set suppliers 40 Table 5.1: ADSL technology standard development 46 Table A-5-1: World-wide DSL Subscription 99-101 4-4. ix