Co-located with: Introducing the Media Hub Ilissa Miller, CEO, imiller Public Relations Download the App and rate this session. Twitter: @datacenterworld #DCWLA17 @hostingcon #HostingCon 1
HostingCon co-located with Data Center World Definition: Media Hub an online and physical location made available for attendees of HostingCon and Data Center World to directly access industry analysts, media organizations interested in the topics associated with companies sponsoring, speaking, exhibiting, attending the event. 2
What you will learn Where to find the Media Hub (online and in-person) Information available through the online Media Hub Options for sharing announcements / PRs Discounted rates for wire services Q&A Interview opportunities currently available On-site Media Hub location and details Preparing for meetings with the media Future opportunities Social Media Opportunities 3
Online Details of the Media Hub Accessible through both HostingCon and Data Center World event pages Download the attending media list Submit press releases / press kits to participating media Helpful resources: How to create a press kit; preparing for a press interview and more
Online Details of the Media Hub Twitter: @datacenterworld #DCWLA17 Twitter: @hostingcon #HostingCon
Online Details of the Media Hub
Differences between the Online Hubs Media interested only in Data Center World are registered there and vice versa Pre-event Q&A opportunities available with Data Center POST and CloudPOST. Data Center POST is focused on stories and companies attending Data Center World, CloudPOST is focused on stories and companies attending HostingCon
Written Q&A s Available Request a Q&A interview with Data Center POST or CloudPOST Email: contributions@datacenterpost.com Email: contributions@cloudpost.us Questions will be provided with guidelines on how to submit All interviews must have a specific individual associated with the response and must have a photo of that person with it (headshots are not preferred) Published before the conferences begin notification of published articles are provided to all those who submit
Data Center World Attendees Why Participate? - Promotes your company and messages - Promotes your participation at Data Center World - Provides opportunity to share personality - 3 rd -party interest validates messaging to the market - Increased brand recognition - Social sharing - Add link to your company s website - Improves SEO - Reach a greater audience - Over 5,000 monthly readers - Nearly 9,000 twitter followers - @datacenterpost - Amplified beyond!
HostingCon Attendees Why Participate? - Promotes your company and messages - Promotes your participation at HostingCon - Provides opportunity to share personality - 3 rd -party interest validates messaging to the market - Increased brand recognition - Social sharing - Add link to your company s website - Improves SEO - Reach a greater audience - Over 3,500 monthly readers - Over 2,700 twitter followers - @CloudPostUS - Amplified beyond! - $0 cost
Submitting Announcements for the Press
Submitting Announcements for the Press Link accessible from the media hub landing page Complete the form Upload the announcement in WORD Specify day/time of the release Option: Nasdaq/Marketwired wire distribution
Uploading Announcements Online Required Information Must be.doc or.docx Must include day/time Option for Wire distribution Partnership with Nasdaq, formerly Marketwired Must be able to provide payment by credit card
What is the fee on the form? VIP rates provided by Nasdaq, formerly Marketwired Wire distributions will be sent by Nasdaq upon receipt of payment by credit card based on the designated day/time specified
Which Circuit Should I Choose? National distribution US National delivers your press releases across the most comprehensive distribution in the country, reaching traditional, online and social media. Distribution includes print and broadcast outlets, newswires, online sites, databases and your choice of industry trade publications. Distribution methods include real time, full text feeds via the complete AP satellite network, online FTP and content syndicates, as well as personalized email newsletters to reach journalists, bloggers, targeted media and online audiences. High Tech Hot Spots Reach thousands of focused journalists, analysts, newspapers, broadcast outlets and relevant trade publications in major high tech areas. Distribution methods include realtime, full-text feeds via the AP satellite network, Internet FTP and content syndicates, as well as personalized email newsletters. High Tech Hot Spots also delivers your news to all the leading trade publications through our news alert service for journalists, Personal Beat.
I uploaded my announcement, now what? All attending media have a link to all announcements submitted (by day/time) Embargos will all be honored! Every day, all new announcements are sent to the media those attending in the morning industry media not in attendance in the evening Wire distributions will be sent by Nasdaq, formerly Marketwired, upon receipt of payment by credit card based on the designated day/time specified (someone from impr will contact you for this information)
Onsite Details of the Media Hub Located at the LA Convention Center Room #512 One-on-One Interviews scheduled in 30-minute increments Space can support up to five simultaneous meetings so reservations required email: hostingcon@imillerpr.com datacenterworld@imillerpr.com Hours of Operation: Monday April 3 12:00 PM-5:00 PM Tuesday April 4 9:00 AM-4:00 PM Wednesday April 5 9:00 AM-4:00 PM Reserving a table: Email impr Include the 8me Include the # of people Include a contact name and # for any changes that may arise
Leveraging the Onsite Media Hub Drop off (or submit) press releases / press kits for the attending media Ask the impr team in the hub if any analysts / media have time (if you haven t booked meetings in advance)
Preparing for your Media Meetings Know who you are meeting Know what they write about Prepare key talking points Bring supporting materials Brief your company s spokesperson Remember they are not buyers don t give them a sales pitch
Opportunities available at HostingCon and Data Center World
Speaking Opportunities Six-month lead time Watch for CFP Follow guidelines Follow Up Read all emails and submit information in a timely manner Leverage opportunities
Attendee Opportunities Know the show floor hours Visit the website for information about social events Research sessions and schedule them in your calendar Research speakers for possible business interests Research exhibitors for possible business interests
Sponsoring & Exhibiting Opportunities Make your requests early (the event is not too early for the next one) Get on the waiting list for opportunities and have a plan B Know the show floor for best location selection Know where signage and other branding opportunities are made available Plan your participation in advance and consider a media alert, an edm, social media shout-outs and more Order your booth items, SWAG, brochures and other materials in advance to plan for other unknowns
3 Key Things You Have Learned During this Session 1. New for HostingCon collocated with Data Center World is a Media Hub 2. Accessible through the event websites, we can download the media list, reach out to request meetings, submit press releases, and be assured our news is read by both attending media and industry media daily 3. Many opportunities available at these events for speakers and attendees alike! 2 5
Social Media Like and Follow Data Center World and HostingCon online: - Twitter (handles and hash tags below) - Facebook - LinkedIn attendees alike! Draft posts, use handles and hash tags and the conference organizers can see you and also promote - Booth numbers - Speaking times / sessions - Photos with peers - News announcements with links 2 6
Interactive Session on-site at DCW/HC Join us on-site at Data Center World and HostingCon to further explore how to get the most out of your tradeshow experience! impr will be hosting a 1.5 hour interactive session providing even more in-depth information about how your marketing team can create an effective communications plan, develop leads, utilize social media and take advantage of all the opportunities Data Center World and HostingCon have to offer. This exclusive education is just for Data Center World and HostingCon Exhibitors and takes place Tuesday, April 4 from 9:30-11am in room Petree C, RSVPs encouraged. 2 7
Thank you Ilissa Miller, CEO, imiller Public Relations Email: ilissa@imillerpr.com Website: www.imillerpr.com Twitter: @imillerpr LinkedIn: /IlissaMiller Facebook: /imillerpr Phone: 1.914.315.6424 2 8